Srinivas seo

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Srinivas seo

  1. 1. Over viewSearch Engine Optimization (SEO) BY S.SRINIVAS Thursday, February 14, 2013
  2. 2. • SEO is an act of to make a website rich for Search Engines and Visitors.• SEO simply get the Website Ranking Higher.
  3. 3. Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when they Search Credit card processing Google technology places your Natural listings ( By SEO Work ) Advertisement (Paid Result)www.netwidedesign.net Thursday, February 14, 2013
  4. 4. On page optimizationOff page optimization
  5. 5. SEO PROCESS
  6. 6. OVERVIEW OF STEPS IN SEO1. Select and assign keywords2. Develop and post quality content3. Get quality inbound links using a good link strategy4. Use your on page elements correctly5. Make your site usable for visitors6. Design and implement a comprehensive PR plan
  7. 7. Tools to check popularity ofkeyword searches Overture’s Keyword Selector Tool (http://inventory.overture.com) WordTracker.com Trellian’s KeywordDiscovery.com Google’s Keyword Tool Google Trends Google Suggest
  8. 8. SEO Basics.Keyword Research Thursday, February 14, 2013
  9. 9. Keyword Popularity –According to Google AdWordsKeyword Tool
  10. 10. Keyword Popularity –According to Google AdWordsKeyword Tool
  11. 11. Keyword Popularity – According toGoogle Trends
  12. 12. KeywordPopularity –According toGoogleSuggest
  13. 13. SEO Basics. ( Contd. )- Competition Analysis : (Page Rank, links, paged indexed) Page Rank Paged indexed Links Thursday, February 14, 2013
  14. 14. On Page SEOPage Structure and layout Title Tag and Meta tags Thursday, February 14, 2013
  15. 15. On Page SEO ( Contd. )Hx tagsH1 tag<h1> </h1> H2 tag<h2> </h2> Good content with correct keyword density Thursday, February 14, 2013
  16. 16. On Page SEO ( Contd. ) UrlImg Alt tags Thursday, February 14, 2013
  17. 17. On Page SEO ( Contd. ) Simple Sitemap -Google Xml sitemap Thursday, February 14, 2013
  18. 18. Robots.txt file  Decides which robots to allow in and which to exclude  Site wide  Directory-by-directory  Page-by-page  Robots meta-tag
  19. 19. On Page SEO ( Contd. )- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.- Below is a summary for a Website: Thursday, February 14, 2013
  20. 20. Page Structure and Layout Table Vs CSS (two column / three column layouts) menu Content Empty Content Cell Coding for Table Trick menu <table> <tr> <td><!-- an empty table cell --> </td>Layout without table trick <td rowspan="2"> Layout with table trick The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> Instead of this You would get this Thursday, February 14, 2013
  21. 21. INTERNAL LINKING STRUCTURE It’s not just about inbound links; internal links matter too Your home page’s PageRank gets distributed to your deep pages by virtue of your hierarchical internal linking structure Links are the currency of the Web as far as search engines are concerned; spend it wisely w/in your site  Site hierarchy (tree structure)  Site map
  22. 22. Good link textand body copy
  23. 23. Good link textand body copy
  24. 24. No link text orbody copy
  25. 25. No link text orbody copy
  26. 26. AVOID PAGERANK DILUTION Careful about having multiple URLs serving up the same content  Multiple homes for your content  Multiple domains registered and resolving to your site  abccompany.com vs. www.abccompany.com  https:// version of your site  Session IDs or User IDs in the URL  301 redirect them all to the definitive version of the page Removed pages  301 redirect rather than 404
  27. 27. AVOID PAGERANK DILUTION Example of multiple homes for the same content: Laura Ries’ blog
  28. 28. OPTIMIZE PAGERANK FLOW Link gain dissipates due to  Dynamic URLs  Session IDs or User IDs in the URL  Superfluous flags in the URL Link gain is typically blocked by  Links based in JavaScript, Java, or Flash  Overly complex URLs (e.g. 7 parameters in the query string)  Forms (including pulldown lists)  Temporary (302) redirects
  29. 29. OPTIMIZE PAGERANK FLOW Manage the flow using “nofollow” on unimportant links  <a href=“/privacy-policy.htm” rel=“nofollow”> Does it flow? Tools to check  Poodle Predictor (www.gritechnologies.com/tools/spider.go)  Server Header Checker  SEOChat’s PageRank Lookup  Do a “site:” search on SEOChat’s PageRank Search
  30. 30. SERVER HEADER CHECKER
  31. 31. HTML IMPORTANCE Alt Tags Suggestions Logo: http://www.omicsonline.org/images/omicslogo.png Title: OMICS Publishing Group
  32. 32.  Links Suggestions Change the name from “Journals” to “Open Access Journals” then provide hyper link for the same to http://www.omicsonline.org/open-access- journals-list.php
  33. 33.  target=”_blank” - Suggestions Some of the internal links are opening in new tabs. Don’t use the target=”_blank” tag for internal links. All the internal links should be opened within the site only (same window).
  34. 34.  Nofollow Suggestions Note: Apply rel=”nofollow” tag for all 3rd party links (external links)
  35. 35.  Canonicalization Issue http://omicsonline.org http://www.omicsonline.org http://omicsonline.org/index.php http://www.omicsonline.org/index.php
  36. 36.  SEF Suggestion http://omicsonline.org/open-access-journals.phphttp://omicsonline.org/browse.php
  37. 37.  Localization (Google Places, Yahoo & Bing Local Listings):
  38. 38. BROKEN LINKS http://omicsonline.org/gmp&gcp2012/
  39. 39.  404 Error pages Duplication links Robot files Sitemaps Alt Tags Title Tags H1,H2 Tags 301 redirects And many more…
  40. 40. PDF FILES IMPORTANCE PDF files Optimization PDF files are not optimized in the current website
  41. 41. HOW TO AVOID SEO “WORSTPRACTICES” Target relevant keywords Don’t stuff keywords or replicate pages Create deep, useful content Dont conceal, manipulate, or over-optimize content Links should be relevant (no scheming!) Observe copyright/trademark law & Google’s guidelines
  42. 42. SPAMMING IN ITS MANY FORMS… Hidden or small text Keyword stuffing Targeted to obviously irrelevant keywords Automated submitting, resubmitting, deep submitting Competitor names in meta tags Duplicate pages with minimal or no changes Spamglish Machine generated content
  43. 43. SPAMMING IN ITS MANY FORMS… Pagejacking Doorway pages Cloaking Submitting to FFA (“Free For All”) sites & link farms Buying up expired domains with high PageRanks Scraping Splogging (spam blogging)
  44. 44. NOT SPAM, BUT BAD FORRANKINGS Splash pages, content-less home page, Flash intros Title tags the same across the site Error pages in the search results (eg “Session expired”) "Click here" links Superfluous text like “Welcome to” at beginning of titles Spreading site across multiple domains (usually for load balancing) Content too many levels deep
  45. 45. Off page Optimization- Directory submission : A few important paid and free directoriesLocal Directory submissionYellow Pages Submission Thursday, February 14, 2013
  46. 46. Off page Optimization ( Contd. )- Link popularity developmentOne Way Links : A site links to B site but there is no link from B to A A B Website WebsiteTwo Way Links : A site links to B site and B site links back to A site A B Website WebsiteThree Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A B C Website Website Main Website Thursday, February 14, 2013
  47. 47. Off page Optimization ( Contd. )- Article submission- Links from online Press Releases and Blogs, RSS Feeds Thursday, February 14, 2013
  48. 48. Social Search Optimization- Useful Blogs- Articles and whitepapers- Viral Videos- Customer reviews- Free Tools Thursday, February 14, 2013
  49. 49. Most common SEO mistakes - Temporary redirect on home pageExample : www.remit2india.com.Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jspIn such a case, it is quite difficult to promote www.remit2india.com. Thursday, February 14, 2013
  50. 50. Most common SEO mistakes ( Contd. ) .ift- Flash only website- Unusual file extensions- Click to enter website- Ad hoc addition and deletion of pages- Targetting one word or too generic keywords- Too many dynamic variables in website url Replace “?” with “/” and “=” with “-“ and “&” with “_” . http://www.lampusa.com/index.asp/pageAction- VIEWPROD_ProdID-20785_HS-1 Thursday, February 14, 2013

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