Visual best practices


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Visual best practices

  1. 1. Visual Best PracticesFOLD DETAIL1.  Folds * Long Sleeve Tees And Fleece2.  Folds * Short Sleeve Tees, Tanks And Bottoms Hanging Details3.  Single Table Plan O Gram & CapacitiesHANG DETAIL4. Hang Details5. Rolling Rack/Warehouse Hang Detail6. Rolling Rack Hanging Basics & Capacities7. Wall DetailsWINDOWS8. Mannequin Detail 1019. Window DisplayETC10. Color Theory11. Signage Placement12. Store Photos13. Boutique Propping Concepts
  2. 2. Folds * Long Sleeve Tees and FleeceLONG SLEEVE TEE/FLEECEDETAIL*HALF FOLD Flip bottom of item If item is tagged at the neck, Lay item face in half as leave tag out. Great branding down Fold in both and ease of shopping shown…..then Flip sleeves… over to reveal front FLEECE FOLD DETAIL of item …. *SLEEVE IN FLEECE FOLD DETAIL ….Leave hood *SLEEVE OUT ….then up again to exposed and pull Flip up bottom just below the shoulders. cords to slightly sleeve fold as shown… Flip over to reveal cinch hood Lay item face Fold sleeves in front of item…. down **SLEEVE FOLD USED TO HIGHLIGHT A DESIGN FEATURE SUCH AS A CONTRAST STITCH OR COLOR BANDING ON THE SLEEVE OR CUFF AND USED IN A TEE FOLD TO SHOW IT IS Fold one sleeve in Fold back sleeve leaving cuff revealed …then flip over to LONG SLEEVE TO THE leaving other sleeve If tag is attached in arm pit, tuck into reveal front of item…. CUSTOMER Lay item face out… place so it doesn’t get tangled with the down stack
  3. 3. Folds * Short Sleeve Tees, Tanks and BottomsSS Tee Fold Detail* Tri Fold Flip up again…. …and turn over. Expose tag asTank Top Fold Detail Lay item face Fold in sides Flip bottom up to just shown• Avoid folding “burnout” or Tissue down below arm holetanks /tees since they have a muchbetter hanger appealBottom Fold Detail Lay item face Flip up bottom to Flip over and• Keep folding of bottoms to a down armhole expose tagminimum (ideally one bottom skuto a folded table presentation)• Use this basic half fold for allbottoms Lay item face Fold in half down
  4. 4. Single Table Plan o Gram & Capacity Levels Table Plan o Grams: There are so many ways to merchandise a table but here are three basic layouts Ideally 6 Units per stack consisting of 1-Small 2-Medium 2-Large 1-Xlarge To maximize double up to no more than 12 units pr stack Option 1. All Fleece Option 2. Double Classification (Single Classification) One style fleece in four colors and 5 rows across 2 rows deep stacks One style bottom in two colors •  Ideal Capacity of 60 units shown, creating an outfit •  Max Capacity of 120 Units •  Ideal Capacity of 36 units •  Max Capacity of 72 units Merchandising Note…. Size Stacks Large to Small Bottom to Top Option 3; Cross Merchandising (Triple Classification) One style Tee in Six Colors, One style fleece in Two colors, and One Bottom in Two colors, creating an outfit •  Ideal Capacity of 60 units •  Max Capacity of 120 Units
  5. 5. Hanging Details With Product facing forward the When hanging Bottoms use an open hanger hook forms a question mark face hang, as shown, to show all features front and back When product is warehoused as shown, the front of the garment with Alternative label Merchandising Note: faces Left.Front of Garment Facing Shown is a “boutique”Left throughout the Space hang showing multiple skus creating a*This is ideally the Key cohesive look for theAccount Hanging customerprocedure. Boutiquesoften use a different *Boutique/Specialtystrategy which is fine as Accounts vary in theirbased on their preference.preferences.
  6. 6. Rolling Rack - Warehouse Hang Detail These Options Highlight The Ideal Schematic *Option Three Cross Merchandised One Bottom, One Tee And One Style Of Fleece In Multiple Colors. Creating A Cohesive Look *Option One All Fleece Single Sku Multiple Colors Merchandising Note: Include some visual interest by adding texture to the hanging product…fold cuffs of exposed arms once or twice as shown *Option Two All Tees Or All Tanks Single Sku Multiple Colors
  7. 7. Rolling Rack Hanging Basics & Capacity Levels The Alternative Rolling Rack Capacity Levels:Small Large • Fleece On Wood Hanger Up To 40 Units • Fleece On Plastic Hangers Up To 75 Units • Tees /Tanks On Wood Hangers Up To 54 Units • Tees/Tanks On Plastic Hangers Up To 90 Units • When Using The Base To House Inventory Keep It Simple With No More Than Four Stacks Across Front Of Rack. Ideally No More Than 6 Units Per StackLeft Right Size Product Small to Large Left to right within each sku Merchandising Note: • Product Is Hanging Light In Color To Dark In Color From Left Of The Rack To The Right of the Rack • Also note example Of The Front Of Product Facing Left Make sure to add a layered “look” to the front of the rolling rack. No more than Three Layers featuring items on the rack itself
  8. 8. Wall Details Example Of Wall Layout Example Of Wall Layout (Warehouse Hang or Side (All Face-outs) Hang) Each Face Out Arm Tops Are On The Top Bar And Bottoms Hung Below Contains One Sku in Single Creating An Outfit or Multiple colors Size Each Sku Small To Large From Left To Right Keep the same styles together
  9. 9. Mannequin Detail 101 Mannequin 101: Ideally No More Than 5 Skus On One Mannequin; Top + Fleece+ Bottom + Necklace + Bag = Fabulous! **These Are Your Silent Salesman And Need To Be Stylized And Accessorized To Your Best Ability To Represent the Alternative Customer. Mannequins should be changed out weekly or at best, each store visit. • Always tuck tags • Always remove or relocate sensors • Never use product that is not fully stocked • Feature newest receipts
  10. 10. Window Display Basics Of A Great Window Display • Pyramid effect or stepping creating a high focal point and working down in steps. Your eye follows the flow and is easy to understand. You have 2.5 seconds to grab the attention of A customer on the street. Make it count! • Product: feature newest product ensuring full size runs are available. Never highlight product in a window that you only have a limited size range • Props: they should compliment the product and not overwhelm. We are selling clothes after all. • Profits: product displayed in a window typically has a higher sell thru. • Change out mannequins weekly, especially in windows that get direct sunlight to avoid product damage • Make sure your windows are CLEAN and DUST free • Less is more….
  11. 11. Color Theory Here are two examples when choosing color palettes for either wall, table or rolling rack presentations. Keep same styles/skus together Do not merchandise all one color product together Mix product to create an outfit in a wearable color Sale Product? palette Option: Pull out any piecey product 2 or less of a sku and add to sale rounder. Ideally Product is Hung Light to Option: If oneDark Left to right as shown above. color of anThis is a general rule as applies to existing sku Basic Merchandising Standards goes on sale, keep it all Add in a together pop of color within a full if available price story.
  12. 12. Signage Placement Sign Packages Will Vary By Account. It Is Key That The Alternative Marketing Supplied Is Featured To Call Out The Brand In A Sea Of Competition! Wood Blocks are a great Rolling Racks have a 7’’ x 5’’ Branding tool. Keep front and swivel frame. If no P.O.P. is available forward on a table for best remove frame exposure.
  13. 13. Store Photos
  14. 14. Boutique Propping Concepts Propping is meant as a visual layer and set in place to compliment the clothing, not over power it. Terms to think of when choosing props; vintage, rustic, up-cycled, repurposed…..