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SIX Essential Pages -- Website Basics 101 with Sara Isenberg


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Do you know which essential pages your business website should have? Sara Isenberg will take you on a tour of the SIX essential pages that your website -- any business website -- should have. This presentation will cover best practices and conventions about these pages: what are they, why should you have them, and what should be on them.

Sara Isenberg is an independent web consultant and project manager. As a web consultant, Sara helps businesses with strategy, planning, and best practices for web projects, blogging, social media marketing, and email marketing. As a project manager, Sara works with businesses and web developers to keep projects on track, and maintain effective communication between clients and developers.

For more about Sara Isenberg Web Consulting & Project Management, visit Follow Sara on Facebook at

Published in: Business
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SIX Essential Pages -- Website Basics 101 with Sara Isenberg

  1. 1. January 23, 2013 -- Welcome to:SIX Essential Pages –Website Basics 101.Sara Isenbergsara@saraisenberg.comhttp://saraisenberg.com
  2. 2. INTRODUCTION I help businesses plan, strategize, and manage web, social media, email marketing, software, and other projects. I help businesses select and hire the best web designer and developer for their project.Improve your online presence!Sara Isenbergsara@saraisenberg.comhttp://saraisenberg.com
  3. 3. THREE FUNDAMENTALSOF A WEBSITE:1.  Usability – architecture, navigation2.  Design – appropriate to support your message3.  Content – clear and simple, easy to scan
  4. 4. SIX MAIN SECTIONS OF YOUR WEBSITE:1.  Home page2.  Products and/or Services3.  About4.  Contact5.  Custom Information6.  Dynamic Content (graphic credits to Scott Design’s blog)
  5. 5. 1. HOME Page:§  2-5 second test -- what you do and where.§  Unique Selling Proposition (USP)§  Visually supports your branding.§  One or more Calls to Action. Tell the visitor what action you’d like them to take.§  2-5 sentences of keyword-rich TEXT. Search engines need TEXT.§  Meta Page Titles and Page Descriptions (not limited to home page)§  Generally above the fold.
  6. 6. 2. Products and/or Services:§  What are you offering or promoting?§  What are your services?§  What are your products?§  What is your cause?
  7. 7. 3. ABOUT Page:§  Is about the PEOPLE who own or manage or run the business.§  Might be biographical, eg for sole proprietor.§  Might include history of the business.§  Might tell your story on how your business came to exist.§  Has a voice that supports your branding.§  Is NOT typically about the product or services.
  8. 8. 4. CONTACT Page:§  Starts with something friendly and inviting. Eg: I look forward to hearing from you.§  Email address (even if you have a form)§  Phone number (even if you just check messages)§  Mailing address or physical location (depends)§  Form ok.
  9. 9. 5. Custom Information:§  Your Expertise§  Additional Resources§  Related information§  Eg: Dentist? Provide general dentistry info§  Eg: Sell Bicycles? Provide local trail info§  Eg: Web Consultant? Links to relevant meetups.
  10. 10. 6. Dynamic Content:§  Blog§  Social Media§  Events§  Sales, Specials, DealsValuable to human visitors ANDsearch engines:•  Updated content brings return visitors!•  Text content with keyword phrases is important for search engines!
  11. 11. SIX MAIN SECTIONS OF YOUR WEBSITE:1.  Home page2.  Products and/or Services3.  About4.  Contact5.  Custom Information6.  Dynamic Content (graphic credits to Scott Design’s blog)
  12. 12. RESOURCESo  Getting ready for a new website or web redesign: (My collection of great links.) web-designer-or-developer/o  Don’t Make Me Think, A Common Sense Approach to Web Usability, Steve Krug.o  Letting Go of the Words, Writing Web Content That Works, Janice Ginny Reddish.o  Rocket Surgery, The Do-It-Yourself Guide to Finding and Fixing Usability Problems, Steve Krug.
  13. 13. Register NOW!Jan, Feb, March 2013 CLASSESRegistration via City of Santa Cruz Parks & RecDetails here: Boost Your Business w/ Social Media (w/ Karen Kefauver) TUE JAN 29, 6:30-9:30pm+ Boost Your Business w/ Facebook Ads (w/ Kathryn Gorges) TUE FEB 12, 6:30-9:30pm+ Boost Your Business w/ Pinterest (w/ Lydia Snider) TUE FEB 26, 6:30-9:30pm+ Boost Your Business -- Plan Your New Website (w/ me) ► get BIZ-ONLINE CHECKLIST TUE MAR 12, 6:30-9:30pm+ Boost Your Nonprofits Reach w/ Social Media (w/ Danny Keith) TUE MAR 19, 6:30-9:30pm
  14. 14. Q&AImprove your online presence!Sara Isenbergsara@saraisenberg.comhttp://saraisenberg.com