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Boost Your Business with Social Media

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This is the first half of presentation for a class called "Boost Your Business With Social Media" by Sara Isenberg and Karen Kefauver.

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Boost Your Business with Social Media

  1. 1. January 29, 2013 -- Welcome to:BOOST your Business with Social MediaSara Isenberg, Web Consultant and Project Managersara@saraisenberg.comhttp://saraisenberg.comKaren Kefauver, Journalist and Social Media Consultantkaren@karenkefauver.comhttp://karenkefauver.com
  2. 2. AGENDA6:30-6:45 - Introductions6:45-7:45 - websites, blogging, SEO, case studies.7:45-8 - Break8:00-9:15 - Facebook, LinkedIn, Twitter, G+9:15-9:30 - Q&A
  3. 3. INTRODUCTION I help web developers, businesses, and individuals get started on and manager web, social media, email marketing, software, and other projects.Sara Isenberg Web Consulting & Project Managementsara@saraisenberg.comhttp://saraisenberg.comhttp://saraisenberg.com/bloghttp://facebook.com/SaraIsenbergConsultinghttp://twitter.com/saraisenberg
  4. 4. INTRODUCTIONSYOU:- Your name and business- Top goal of what you’re here to learn- Have a website?- Using Social Media?
  5. 5. HOW TO LEVERAGE SOCIAL MEDIA for your SMALL BUSINESShttp://vimeo.com/51255364/
  6. 6. HOW TO FAIL AT BLOGGING & SOCIAL MEDIAhttp://saraisenberg.com/2011/02/08/how-to-fail-at-blogging-and-social-media/
  7. 7. What is the main purpose of a business website?What’s the point of blogging & social media for business?How does blogging & social media help your SEO?
  8. 8. BEST PRACTICES FOR BLOGGING & SOCIAL MEDIA Create compelling content. Find a voice. Use keywords. Keep it fresh… Post on a regular basis. Engage in a casual conversation with readers. Include images when possible. It doesn’t have to be perfect.
  9. 9. The point of BLOGGING & SOCIAL MEDIA? It’s a way to add new content easily to your website or online presence. It allows direct communication, and helps you build a community or “tribe” of folks who are interested in your product, service, or message. It’s a great way to raise your (SEO) search engine rankings. It’s low cost. It’s good for public relations and outreach. It’s quick. Compared with prep required for any traditional media marketing, posting is quick. What if you’re not a writer? Creative ways to find content.
  10. 10. HOW TO CREATE COMPELLING CONTENThttp://www.copyblogger.com/create-content-infographic/
  11. 11. CASE STUDIES http://thepennyicecreamery.com/ http://www.bookshopsantacruz.com/ http://www.nourishsantacruz.com/ http://www.fourhourworkweek.com/ http://woodsholeinn.com/ http://blog.crowdspring.com/ http://painlessdrz.com/ http://www.lspindeldds.com/ Your website? Your social media?
  12. 12. BREAK TIME!(The second half of this presentation is by Karen Kefauver.)
  13. 13. Q&A

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