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THE WONDERFUL WORLD OF
TWITTER




    From SleepingLionWorkshops.com
TWITTER FACTS

   Twitter was launched in 2008
   Average age of Tweeters = 39
   It is an OPEN network / micro-blogging site
   Micro-blog using updates of no more than 140 characters
   In theory, all updates are responses to the question ‘What
    are you doing? / What’s happening?
WHAT IS TWITTER GOOD FOR?

Growing your network of influencers
   This is an ‘open’ network
   Expanded reach – anyone can follow anybody
Business conversations
   It’s a business channel allowing companies to engage with their
    ‘influencers’ (customers, stakeholders, ambassadors).
   It gives businesses the ability to monitor what people think about their
    product, respond to customer requests, and make money from promotions!
   It’s a good tool for permission-based marketing
WHAT IS TWITTER GOOD FOR?

Breaking news and shared experiences
   It provides a real-time newspaper
   It has caused a shift towards content generated by the ‘public’
   This includes emergencies, natural disasters, terrorist attacks, celebrity
   It’s a powerful tool when organising events, conferences, concerts
Sharing news and general commentary
   It allows people to easily share what they are reading, watching, listening to,
    and thinking about – with links
   It facilitates the distribution of ideas, comments, expertise
TWITTER
BUSINESS TWEETING – CAUTION!

   Companies tend to ‘push out information’

   But Twitter should be more about conversations rather than
    making announcements

   You should spend time understanding the way people are
    talking about you

   Go in search of people tweeting about your products, brand,
    company and industry
BUSINESS PROFILES

   Business Profiles often come across as faceless and overly
    corporate
   Recommend you reveal the person behind the Twitter
   And the personality and humanness behind your organisation

#Tip – Setting up your Business Profile:
   Name field = company
   Bio field = person (or people) behind the account (max 160 characters)
   Example: ‘I’m Sarah Marketing Director at xxx. I love to chat about the who-what-
    when-where of xxx’
   Custom background for further info, photo, etc
WHAT TO TWEET?

   Variety!
   Expertise / thought leadership
   Third party links
   Promotions
   Resources and tips
   Questions
   Personal updates (the human side of your organisation)
   Remember 75% on topic, maximum 10% promotional
STATUS UPDATES


   140 characters
   Most importantly, can contain URL links
STATUS UPDATES - VARIETY
TRIMMING MESSAGES

Message too long?
   #Tip: Use a plus sign (+) instead of ‘and’ or ‘&’
   Leave out full stops/unnecessary punctuation
   Use common abbreviations
   #Tip: Shrink URL links (bit.ly, tinyurl)
   #Tip: Shrink prose – 140it.com
TRIMMING MESSAGES




Place long URL in here
FOLLOW OR BE FOLLOWED?

   Following shows you are ‘listening’
   Following opens up a world of shared knowledge to you
   Following gets PR outreach
   Following grows followers
   #Tip: Manage via www.friendorfollow.com
WHO TO FOLLOW?

   Your existing database / customers
   Cool people in your industry (or related)
   Followers of ‘cool people’
   Peers and thought leaders
   Your competitors
   Others that your target group/s may be influenced by
   Inspiring brands
   Interest groups
   Journalists/influential bloggers
BUILDING YOUR OWN FOLLOWING

   Be interesting – everywhere (consistently)
   Link/promote Twitter account:
       Website
       Blog
       Newsletter
       Business cards and other printed material
   The more ‘influencers’ you get to follow you – the greater the
    number who have given you ‘permission’ to market to them
TWEETDECK

   Tweetdeck is a Twitter ‘client’
   Tweetdeck.com
   Others include Hootsuite
TWEETDECK
RETWEETS (RT)

   Retweeting is the simple act of reposting someone
    else’s interesting, insightful or useful tweet and
    giving them credit
   It creates the ‘linking’ element of the Twitter
    network system
   Try to always personalise! Explain why you are
    spreading this tweet?
RETWEETS (RT)
#HASHTAGS

   Hashtags were devised to ‘categorise’ messages
   Used for:
     Events

     Hot topics

     Networking (#followfriday)

     Group chat

     Collecting ideas – asking questions

     Sharing an experience
#HASHTAGS
ASKING/ANSWERING QUESTIONS

   Twitter is a giant Q&A machine
   “Who’s the best barber in New York?”
   “Where can I find.....?”
   “Is the film X any good?”
   Reply @questioner with answer
TWITTER AND PR

   Twitter is home to thousands of journalists, media workers
    and PR people

   Follow the media people who cover your sector

   Respond to requests
SLEEPINGLIONWORKSHOPS.COM

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The Wonderful World of Twitter

  • 1. THE WONDERFUL WORLD OF TWITTER From SleepingLionWorkshops.com
  • 2. TWITTER FACTS  Twitter was launched in 2008  Average age of Tweeters = 39  It is an OPEN network / micro-blogging site  Micro-blog using updates of no more than 140 characters  In theory, all updates are responses to the question ‘What are you doing? / What’s happening?
  • 3. WHAT IS TWITTER GOOD FOR? Growing your network of influencers  This is an ‘open’ network  Expanded reach – anyone can follow anybody Business conversations  It’s a business channel allowing companies to engage with their ‘influencers’ (customers, stakeholders, ambassadors).  It gives businesses the ability to monitor what people think about their product, respond to customer requests, and make money from promotions!  It’s a good tool for permission-based marketing
  • 4. WHAT IS TWITTER GOOD FOR? Breaking news and shared experiences  It provides a real-time newspaper  It has caused a shift towards content generated by the ‘public’  This includes emergencies, natural disasters, terrorist attacks, celebrity  It’s a powerful tool when organising events, conferences, concerts Sharing news and general commentary  It allows people to easily share what they are reading, watching, listening to, and thinking about – with links  It facilitates the distribution of ideas, comments, expertise
  • 6. BUSINESS TWEETING – CAUTION!  Companies tend to ‘push out information’  But Twitter should be more about conversations rather than making announcements  You should spend time understanding the way people are talking about you  Go in search of people tweeting about your products, brand, company and industry
  • 7. BUSINESS PROFILES  Business Profiles often come across as faceless and overly corporate  Recommend you reveal the person behind the Twitter  And the personality and humanness behind your organisation #Tip – Setting up your Business Profile:  Name field = company  Bio field = person (or people) behind the account (max 160 characters)  Example: ‘I’m Sarah Marketing Director at xxx. I love to chat about the who-what- when-where of xxx’  Custom background for further info, photo, etc
  • 8. WHAT TO TWEET?  Variety!  Expertise / thought leadership  Third party links  Promotions  Resources and tips  Questions  Personal updates (the human side of your organisation)  Remember 75% on topic, maximum 10% promotional
  • 9. STATUS UPDATES  140 characters  Most importantly, can contain URL links
  • 10. STATUS UPDATES - VARIETY
  • 11. TRIMMING MESSAGES Message too long?  #Tip: Use a plus sign (+) instead of ‘and’ or ‘&’  Leave out full stops/unnecessary punctuation  Use common abbreviations  #Tip: Shrink URL links (bit.ly, tinyurl)  #Tip: Shrink prose – 140it.com
  • 13. FOLLOW OR BE FOLLOWED?  Following shows you are ‘listening’  Following opens up a world of shared knowledge to you  Following gets PR outreach  Following grows followers  #Tip: Manage via www.friendorfollow.com
  • 14. WHO TO FOLLOW?  Your existing database / customers  Cool people in your industry (or related)  Followers of ‘cool people’  Peers and thought leaders  Your competitors  Others that your target group/s may be influenced by  Inspiring brands  Interest groups  Journalists/influential bloggers
  • 15. BUILDING YOUR OWN FOLLOWING  Be interesting – everywhere (consistently)  Link/promote Twitter account:  Website  Blog  Newsletter  Business cards and other printed material  The more ‘influencers’ you get to follow you – the greater the number who have given you ‘permission’ to market to them
  • 16. TWEETDECK  Tweetdeck is a Twitter ‘client’  Tweetdeck.com  Others include Hootsuite
  • 18. RETWEETS (RT)  Retweeting is the simple act of reposting someone else’s interesting, insightful or useful tweet and giving them credit  It creates the ‘linking’ element of the Twitter network system  Try to always personalise! Explain why you are spreading this tweet?
  • 20. #HASHTAGS  Hashtags were devised to ‘categorise’ messages  Used for:  Events  Hot topics  Networking (#followfriday)  Group chat  Collecting ideas – asking questions  Sharing an experience
  • 22. ASKING/ANSWERING QUESTIONS  Twitter is a giant Q&A machine  “Who’s the best barber in New York?”  “Where can I find.....?”  “Is the film X any good?”  Reply @questioner with answer
  • 23. TWITTER AND PR  Twitter is home to thousands of journalists, media workers and PR people  Follow the media people who cover your sector  Respond to requests