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ETHICAL BUSINESS and CUSTOMERS 2019

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ETHICAL BUSINESS and CUSTOMERS 2019

  1. 1. SLEEPING LION a more thoughtful approach ETHICAL BUSINESS AND CUSTOMERS Conscious consumers are on the rise. Is your business ready?
  2. 2. SLEEPING LION a more thoughtful approach 86% of consumers want companies to stand for something. Forbes
  3. 3. SLEEPING LION a more thoughtful approach 66% of consumers would spend more on a product from a sustainable brand. Forbes
  4. 4. SLEEPING LION a more thoughtful approach The majority of consumers say they will pay more for products from socially responsible companies. Brands with a demonstrated commitment to sustainability are seeing average sales growth outperform brands without demonstrated commitment by fourfold. Deloitte, Perspectives, Social Purpose and Value Creation
  5. 5. SLEEPING LION a more thoughtful approach Over a quarter of consumers stated that they had avoided buying a product or using a service due to its negative environmental impact in the past year – an increase of 65% since 2016. Ethical Consumer Markets Report 2018
  6. 6. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018 - Boycotts
  7. 7. SLEEPING LION a more thoughtful approach Green energy grew an impressive 56.3% in 2017. Ethical clothing increased by 19.9% and buying second-hand clothing for environmental reasons increased 22.5%. Ethical Food and Drink was also up 16.3%, the largest increase since 2012, fuelled by growing sales of vegetarian products. Ethical Consumer Markets Report 2018
  8. 8. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018
  9. 9. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018
  10. 10. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018 Ethical Food and Drink
  11. 11. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018 - Green Home
  12. 12. SLEEPING LION a more thoughtful approach SLEEPING LION Ethical Marketing & Business Development Training & Consultancy sleepingliononline.com

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