1.
SLEEPING LION
a more thoughtful approach
ETHICAL BUSINESS
AND CUSTOMERS
Conscious consumers are
on the rise. Is your business
ready?

2.
SLEEPING LION
a more thoughtful approach
86% of consumers want companies
to stand for something.
Forbes

3.
SLEEPING LION
a more thoughtful approach
66% of consumers would spend
more on a product from a
sustainable brand.
Forbes

4.
SLEEPING LION
a more thoughtful approach
The majority of consumers say they
will pay more for products from
socially responsible companies.
Brands with a demonstrated
commitment to sustainability are
seeing average sales growth
outperform brands without
demonstrated commitment by
fourfold.
Deloitte, Perspectives, Social Purpose and Value Creation

5.
SLEEPING LION
a more thoughtful approach
Over a quarter of consumers stated
that they had avoided buying a
product or using a service due to
its negative environmental impact
in the past year – an increase of
65% since 2016.
Ethical Consumer Markets Report 2018

6.
SLEEPING LION
a more thoughtful approach
Ethical Consumer Markets Report 2018 - Boycotts

7.
SLEEPING LION
a more thoughtful approach
Green energy grew an impressive
56.3% in 2017. Ethical clothing
increased by 19.9% and buying
second-hand clothing for
environmental reasons increased
22.5%. Ethical Food and Drink was
also up 16.3%, the largest increase
since 2012, fuelled by growing
sales of vegetarian products.
Ethical Consumer Markets Report 2018

8.
SLEEPING LION
a more thoughtful approach
Ethical Consumer Markets Report 2018

9.
SLEEPING LION
a more thoughtful approach
Ethical Consumer Markets Report 2018

10.
SLEEPING LION
a more thoughtful approach
Ethical Consumer Markets Report 2018
Ethical Food and Drink

11.
SLEEPING LION
a more thoughtful approach
Ethical Consumer Markets Report 2018 - Green Home

12.
SLEEPING LION
a more thoughtful approach
SLEEPING LION
Ethical Marketing & Business Development
Training & Consultancy
sleepingliononline.com