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Blogging basics, 101

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This is a blogging basics presentation I delivered to the Ohio State University chapter of the PRSSA. It's everything I wish I new about blogging in the beginning. At least, it ALMOST is.

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Blogging basics, 101

  1. 1. Content Marketing Sarah J. Storer
  2. 2. Blogging Basics, 101
  3. 3. WHAT DO YOU READ?
  4. 4. Agenda• What is blogging?• What you should write about• How often you should write• What platforms you should use• How to get found (and read)• Resources
  5. 5. Blogging is… (the boring definition) A personal journal published on the Web consisting of discrete entries("posts") typically displayed in reversechronological order so the most recent post appears first.
  6. 6. WHO DO YOU WANT TO BE?
  7. 7. HOW DO YOU WANT TO BE PERCEIVED?
  8. 8. What to Write What do you love? What intrigues you?What do you want to learn more about?
  9. 9. What to Write What do you want to share?What are you willing to share?
  10. 10. What to Write What do you find important thatothers must know?
  11. 11. How Often to Write Consistency is found in thatwork whose whole and detailare suitable to the occasion. It arises from circumstance, custom, and nature. -Marcus V. Pollio
  12. 12. How Often to WriteWhat is your goal in writing?How much time do you have?What kind of community do you want to build?
  13. 13. How Often to Write Consistencyis more importantthan frequency (to start).
  14. 14. Platforms
  15. 15. Platform Tips and TricksGet a custom domain name (godaddy.com) Get a custom theme (themeforest.net) Self-host (wordpress.org)
  16. 16. Platform Tips and Tricks Make it fit. Make it your own.
  17. 17. How to Get Found (and Read) Your blog goes here…
  18. 18. How to Get Found (and Read) Use Your (key)Words Play Well With Others Share, share, share
  19. 19. How to Get Found (and Read) The Internet is Nice
  20. 20. QUESTIONS?
  21. 21. Find Me!www.sarahjstorer.com @sarahjstorerwww.thenakedredhead.com Facebook.com/TNRblog

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