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Cultural Imperialism 
By : Sarra Mezougui
• 1. Definition . 
• 2. Contributions to Cultural Imperialism. 
• 3.Cultural Diversity. 
• 4.Cultural Imperialism and the ...
1.Definition : 
Cultural imperialism is the practice of 
promoting a more powerful culture over a 
least known culture .
“The term cultural Imperialism does not 
have a particular long history . it seems to 
have emerged, along with many other...
2. Contributions to Cultural Imperialism : 
Stuart Hall argues that the global mass culture is actually predominantly 
Ame...
3. Cultural Diversity 
One of the reasons often given for opposing any form of 
cultural imperialism, voluntary or otherwi...
4.Cultural Imperialism and the Media 
Increasingly the major media players 
are multinational companies with 
interests ac...
References 
SAID,Edward.culture and imperialism.NewYork: 
Alfred A. Knopf, 1993. 
Schiller, Herbert .Communication and Cul...
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Cultural Imperialism

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Cultural Imperialism

  1. 1. Cultural Imperialism By : Sarra Mezougui
  2. 2. • 1. Definition . • 2. Contributions to Cultural Imperialism. • 3.Cultural Diversity. • 4.Cultural Imperialism and the Media. • 5.Refrences.
  3. 3. 1.Definition : Cultural imperialism is the practice of promoting a more powerful culture over a least known culture .
  4. 4. “The term cultural Imperialism does not have a particular long history . it seems to have emerged, along with many other terms of radical criticism, in the 1960s and had endured to become part of the general intellectual currency of the second half of the twentieth century”(Tomlinson 2).
  5. 5. 2. Contributions to Cultural Imperialism : Stuart Hall argues that the global mass culture is actually predominantly American culture. Hall looks at the global cultural sphere as being “dominated by the visual and graphic arts. . .dominated by television and by film, and by the image, imagery, and styles of mass advertising” (52). Edward Said writes that Europe has constructed its identity by “relegating and confining the non-European to a secondary racial, cultural, ontological status”(13).
  6. 6. 3. Cultural Diversity One of the reasons often given for opposing any form of cultural imperialism, voluntary or otherwise, is the preservation of cultural diversity, a goal seen by some as analogous to the preservation of ecological diversity.
  7. 7. 4.Cultural Imperialism and the Media Increasingly the major media players are multinational companies with interests across the globe. This has an important implication for the way Western television and film companies can have an impact on the cultures of developing countries.
  8. 8. References SAID,Edward.culture and imperialism.NewYork: Alfred A. Knopf, 1993. Schiller, Herbert .Communication and Cultural Domination. New York: M.E . Sharpe ,1976. Tomlinson, John .Cultural Imperialism : A Critical Introduction. London: sage, 1991.

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