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ask me questions @sarahsemark
triggersandsparks.com/talks/likeness
does everything look
why
the same?
anyway?
how did we get here
tablesto infinity & beyond!
rescue!
CSS to the
look good
web design starts to
where
are we now?
It’s easy 

to build a website 

that looks good…
great
…but it’s hard

to build a website 

that looks
the designer-developer
continuum
constraintsare holding us back
aesthetics are
temporal
aesthetics are
fickle
UI conventions are
not a trend
design is about
communication
are you trying to say?
what
don’t be a
sheep
Baa.
okay then,
let’s get real.
isn’t the enemy
texture
get creative with
typography
break
out of the box
add dynamism with
movement
inspiration
can strike anywhere
experiment!
go forth and
Thank You!
• Geocities screenshots: oneterabyteofkilobyteage.tumblr.com
• internet archives: waybackmachine.org
• artist b...
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
The unbearable likeness of web design
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The unbearable likeness of web design

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Why do so many websites look the same? As our tools have improved and we’ve been able to do more with the web, there’s been a growing trend toward websites that look exactly alike. Why did this come to be, and what can we, as designers and curators of the modern web, do to avoid it?

In order to answer these questions, we’ll touch briefly on the history of web design, and examine how modern tools and practises have contributed to a more homogeneous-looking internet. We’ll examine the web design process from two perspectives – the designer’s and the developer’s – and discuss how the blurring of those roles impacts the design process. Along the way, we’ll discuss the various merits of following or bucking trends. Finally, I’ll offer some constructive advice to help you – whether you’re a designer or not – add an individual touch to your design work.

Published in: Design
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The unbearable likeness of web design

  1. 1. ask me questions @sarahsemark triggersandsparks.com/talks/likeness
  2. 2. does everything look why the same?
  3. 3. anyway? how did we get here
  4. 4. tablesto infinity & beyond!
  5. 5. rescue! CSS to the
  6. 6. look good web design starts to
  7. 7. where are we now?
  8. 8. It’s easy 
 to build a website 
 that looks good…
  9. 9. great …but it’s hard
 to build a website 
 that looks
  10. 10. the designer-developer continuum
  11. 11. constraintsare holding us back
  12. 12. aesthetics are temporal
  13. 13. aesthetics are fickle
  14. 14. UI conventions are not a trend
  15. 15. design is about communication
  16. 16. are you trying to say? what
  17. 17. don’t be a sheep Baa.
  18. 18. okay then, let’s get real.
  19. 19. isn’t the enemy texture
  20. 20. get creative with typography
  21. 21. break out of the box
  22. 22. add dynamism with movement
  23. 23. inspiration can strike anywhere
  24. 24. experiment! go forth and
  25. 25. Thank You! • Geocities screenshots: oneterabyteofkilobyteage.tumblr.com • internet archives: waybackmachine.org • artist by my name is mud from the Noun Project • sheep by gira Park from the Noun Project • packaging design from lovelypackage.com • lettering work by Tobias Saul, tobiassaul.de • fashion editorials by Annie Leibovitz for Vogue US • film titles via artofthetitle.com • interiors by Gypsy Yaya via apartmenttherapy.com • museum photos by Ben Askins and mendhak via Flickr, CC BY-SA 2.0 • Romeo & Juliet and Othello covers by Manuja Waldia for Penguin • Bloomberg Business Week layouts by Braulio Amado ask me questions @sarahsemark triggersandsparks.com/talks/likeness

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