Using social media for collaboration and engagement in associations and organisations


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This is the presentation I put together to support my workshop with the staff of the Australian College of Midwives in January 2014 - more information here:

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  • Information changing all the time. Very important to stay up to date, but that can be difficult , especially when you are geographically isolated & do not have access to libraries – paper journal subscriptions can be very expensive.
  • Free tools - Very important in this day & age of financial stress, increase in price of petrol & flights.
  • Web conferences - Very important in this day & age of financial stress, increase in price of petrol & flights. Free access.
  • People can manage their own learning to suit their particular needs & requirements.
  • Lots of literature says that staff, especially new grads, people new to jobs/organizations, & people returning to work benefit from mentoring.
  • Computer literacy: knowledge and ability to use computers and technology efficiently (
    Digital literacy: ability to find, evaluate and use digital information effectively, efficiently and ethically
  • Access to broadband which supports a lot of social networking tools. Computers need to be freely available at work, and people made to feel that they can use them – may be issues to privacy.
  • Particular issue for people working in health & social professions. Need to adhere to professional and legal requirements, particularly about patient information. Also, implications for worker/employer relationship.
  • Institution/employer restrict tools that can be used by employees
  • People think that tools like youtube and facebook are frivolous tools just for the young.
  • Attitudes that learning is something that is ‘delivered’ in a ‘face-to-face context’ – that employers are responsible for providing education & learning. Education is something that is only done to fulfil professional requirements. Wont do it unless employer pays for it & provides the time.
  • Just because an article hasn’t been processed through a blind, peer reveiwed paper journal, doesn’t mean that it is not credible information. Look at wikipedia as example.
  • Using social media for collaboration and engagement in associations and organisations

    1. 1. Using social media tools for collaboration and engagement Sarah Stewart 2014
    2. 2. Welcome Check in with distance participants Check distance participants have access to blog post and all links/resources: Blog post url Telephone/mobile Fire Computer comfort/health and safety
    3. 3. Welcome video
    4. 4. Setting the scene • What do you already know about social media? • How do you use social media? • What do you want to know more about, esepcially in connection to its use by the ACM?
    5. 5. Introduction to social media Social Media Revolution 2013
    6. 6. The way we learn, teach, work, play and communicate is changing
    7. 7. “…gone are the days when the family turned to the “encyclopedia Britannica” for information. My family’s “bookcase” is the family computer - Google, itunes, online auctions, research, websites and blogs.” Tania, midwife
    8. 8. What is social media?
    9. 9. Social media are technologies that facilitate interactive communication,
    10. 10. sharing,
    11. 11. collective wisdom,
    12. 12. participation,
    13. 13. openness, 974792003/in/set-72157608388381360/
    14. 14. freedom,
    15. 15. and social networking.
    16. 16. Social networking connects people
    17. 17. especially those who are geographically and professionally isolated.
    18. 18. Provides access to up-to-date information for evidence-based practice
    19. 19. Facilitates national and international communication,
    20. 20. collaboration,
    21. 21. professional development,
    22. 22. and life-long learning.
    23. 23. Development of communities of practice and learning networks,
    24. 24. support,
    25. 25. and mentoring.
    26. 26. Example of a professional discussion osts/10152124937136306?stream_ref=10
    27. 27. Different types of social media tools and resources Blog link:
    28. 28. Questions
    29. 29. Issues associated with the use of social media tools and applications
    30. 30. A number of challenges:
    31. 31. computer/digital literacy skills,
    32. 32. access to computers and Internet,
    33. 33. fears about privacy and confidentiality,
    34. 34. organisational computing policies and filters,
    35. 35. attitudes to social networking and computers
    36. 36. attitudes about life-long learning,
    37. 37. and concerns about quality of information.
    38. 38. Closer look at Twitter Common Craft: v=ddO9idmax0o
    39. 39. 10 top tips for using Twitter
    40. 40. Be prepared to give time to networking and don't expect things to happen over night
    41. 41. Be consistent about 'branding'
    42. 42. Be open
    43. 43. Focus on what you can give as opposed to what you can receive
    44. 44. Focus on quality, not quantity
    45. 45. Be authentic
    46. 46. Practice what you preach
    47. 47. Always respond to people when they contact you
    48. 48. Post at least a couple of comments per day
    49. 49. Do it!
    50. 50. Test and evaluate tools and applications for ease of use and present findings
    51. 51. Questions to ask Ease of use Reliability How can ACM use it? Fit for ACM purpose? Potential constraints/problems in ACM use How would the use of Twitter by the ACM compare with other social media tools and resources that you know about?
    52. 52. Feedback to group – what were your findings
    53. 53. Questions
    54. 54. Sarah Stewart Twitter: @SarahStewart