This chart shows actual growth, not a forecast. And as a forecast, Forrester says online video revenue will triple to $6.3 billion in the next two years. The GenY Millennials are turning to video to make their voices and views heard.
Sure, we want to pull from YouTube, Vimeo and major news sources. And we also want to pull from lifestyle content. And alternative news sources. We don’t want any limits to our video identity.
And this is really important - advertisers can choose their context. You can see here, within any single person’s wire, there are multiple topics – so with #waywire, advertisers can reach a demographic – or a psychographic – or both.
We’re now bringing in 40 hours every day of video from trusted sources. We have an amazing collection of video that matters. And now adding context amplifies the immersive power of video. And in the “Community” phase is where you’ll see us lean into mobile.
We’ve let a small number of our alpha users play around with the beta early. And some interesting things are happening…
We’ve let a small number of our alpha users play around with the beta early. And some interesting things are happening… We’re learning it’s about BOTH the demographic (GenY) *AND* the sensibility (activism)
A mix of traditional and GenY trusted voices. Collaborators are taking a more active role in managing their content. On Tuesday, Refinery29 is exclusively releasing a short film done by Absolut with Solange Knowles on #waywire – it’s our first branded content.
#waywire overview - beta product release April 16, 2013
The Power of Context
Yes, it really is all about videoFast becoming themedia of choice…… and a democratizing force
YouTube is a phenomenal database… so why can’t we find what we’re looking for?We gave up after 10 pages…
Why do YouTube & Vimeo limit our options?… we want to build collections of videos fromanywhere on the Web
#waywire believes in two thingschoice & control
You chooseSo easy to organize andrework your wires.Define what matters to you.Pull videos fromanywhere on the Web.Play a single videoor an entire wire.
You keep controlArrange videos into topic wires.Choose your featured video.Choose your preview image.Share individual videosor entire collections …with one friend oran entire social network.
And that is good for advertisersAlways the right context.An implied invitationto showcase yourbrand’s voice.
Were building a network around theimmersive power of video(September 2012) (April 2013)Full Release(tbd)Content Context Community
A few wires we’re lovingCory doing interestingthings with intro videosContext lets us showcasespecial content
Users are already surprising usThe Pinterest demo issurprisingly activeVideo professionals alsohousing their own portfolios