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Mobile Apps vs Mobile Websites

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It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply smart business nowadays, as such a huge percentage of people are surfing the web and conducting business solely via mobile. The question is, should you have a mobile optimized website or a mobile app? Both? How do you decide?

We’ll explore the differences between a mobile website and a mobile app so you can make an educated decision on which one can propel your business forward.

Mobile Websites
A mobile website is basically just a website that is optimized specifically for smaller screens, often has touch-screen capabilities and is more streamlined for ease of access and visibility. They are designed to be accessible through any mobile browser on almost all smart phones. All you have to do is type in the URL on your device, and the site automatically detects that it is being accessed through a mobile device, changing its settings to optimized media.

Mobile Apps
A mobile app is a bit more engaging, and to many people, better. An app must be downloaded and installed to your device, such as a smart phone or tablet. You access it from a mobile marketplace like Google Play, the Apple App Store, or Amazon Marketplace (and others). While it takes more effort to download and install (and more room on your device, of course), it offers specific features and functions that websites do not.

Mobile-optimized website
- Makes websites more accessible for smart phone and tablet users
- Mobile friendly layout, improving functionality and visibility
- Easy accessibility
- Simple but effective functionality

Mobile App
- User control over features and functions
- Customer-specific incentives, rewards and communication
- On-the-go functionality
- Push notifications, geofencing, and localized marketing
- Social media interaction
- Loyalty programs
- Mobile payments and accounting features
- One-tap functionality
- Increased customer engagement

Both mobile apps and mobile websites have a place in the mobile driven market these days.

Mobile apps & mobile websites have many upsides to consider. However, it is a good idea for most businesses to have both, but if you are hard-pressed to choose one, we’d go with a mobile app every time. You can offer your customers much more engaging functionality that will show a higher return on investment.

Customers are likely to download the app when they find out about all of the incentives and rewards involved, they’ll share on social media, which will allow you to recruit more clients, and you can always be available to them 24/7. You can offer your customers excellent customer service and save time and money on your end through streamlined functionality.

Apps are the way of the future simply because they offer both your business and your patrons around-the-clock accessibility, ease of access, fun and convenient

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Mobile Apps vs Mobile Websites

  1. 1. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS 216-282-4277 WWW.529MOBILE.COM
  2. 2. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS We recently surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment. The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy. RECENT SURVEY
  3. 3. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS WHICH RETURNED A HIGHER ROI? MOBILE APPS MOBILE WEBSITES WHICH DO CUSTOMERS PREFER? BEST FOR GETTING NEW CUSTOMERS? BEST FOR REPEAT CUSTOMERS? 85%75% 25% 75% 86% 25% 14%15% MOBILE APPS VS MOBILE WEBSITES
  4. 4. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS 41% CUSTOMER LOYALTY 7% OTHER 19% CUSTOMER SERVICE 15% INCREASED REVENUE 10% IMPROVED COMMUNICATION 8% TO STAND OUT TOP REASONS FOR A MOBILE APP
  5. 5. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS Without having both a mobile website and mobile app, you are losing at least 25% of your customer’s share of mind! MOST IMPORTANT? WHAT IS MORE IMPORTANT? MOBILE APPS MOBILE WEBSITES 10% 9% PUSH NOTIFICATIONS EMAIL MARKETING PUSH NOTIFICATION OPEN RATES VERSUS EMAIL MARKETING? 97% 13%
  6. 6. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS There are approximately 6.8 billion mobile users in the world. By 2016 67% of the world will have at least one mobile phone. 85% of people prefer mobile apps. MOBILE ONLY USERS
  7. 7. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS + Developed with standard web development tools and technologies. + Built once and works on ALL devices and browsers. + Typically less expensive than app development. + Can be found via standard online search. MOBILE WEBSITES
  8. 8. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS + Increase customer loyalty and retention + Robust user experience. + Native to smartphones; using features such as, GPS, camera, microphone, etc. + Downloaded/Installed from the marketplace and stored locally on a user’s device. + Can be used without being connected to WiFi. + Engage with your BEST customer at any time, Push Notifications. MOBILE APPS
  9. 9. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS + Your customers prefer apps over mobile websites. + Apps continue to dominate the mobile web. WHY MOBILE APPS? MOBILE APPS MOBILE WEBSITES PERCENTAGE OF TIME SPENT 2013 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2014 80% 20% 86% 14%
  10. 10. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS 85% of users prefer mobile apps over mobile website according to a survey by Compuware APM. PREFERENCE? Net benefits of Mobile Apps vs. Mobile websites: 85% 55% 48% 40% 28% 27% 26% 3% 11% 1% More convenient Faster Easier to browse Better user experience Easier to check bank account Easier to shop None of these I have no preference I prefer mobile websites
  11. 11. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS APPS VS MOBILE WEB PURE MOBILE WEBSITE Accessed through browsing Static, navigational user interface Requires connection Somewhat limited features PURE MOBILE APP Accessed after being installed Interactive user interface Available offline Can make use of phone features such as location services, camera, etc.
  12. 12. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS We offer BOTH and they are BOTH important! I WANT BOTH +1% MOBILE APPS MOBILE WEBSITES DESKTOP +24% DIGITAL TIME SPENT GROWTH DRIVEN BY APPS Source: comSource Media Metrix Multi-Platform & Mobile Metrix, U.S., June 2013 - June 2014 MINUTES(BILLIONS) 2013 1,400 1,200 1,000 800 600 400 200 0 2014 +52% +17%
  13. 13. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS + Mobilize your business simply and easily! + Bring in new business and increase repeat customers. + We’re mobile experts and AFFORDABLE. WHY 529 MOBILE SOLUTIONS? 529 Mobile Solutions (529 Mobile) is a full-service mobile marketing company dedicated to meeting and exceeding the expectations of our clients. Our team has been providing enterprise based solutions to entrepreneurs, businesses and communities both domestically and internationally for over 10 years. We are focused on providing operational mobile solutions to businesses in order to give them an edge in the fast growing mobile market. ABOUT 529 MOBILE SOLUTIONS
  14. 14. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS Mike Ficzner // Chief Mobility Officer Phone: 216-282-4277 Email: mike@529apps.com www.529Mobile.com www.CatholicMobileApps.com CONTACT US

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