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Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2    The Secret to ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                         #NET2             ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2                  ...
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Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2           Houston...
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Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                          #NET2      Strate...
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Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2Social Media Strat...
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Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2               You...
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Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2        Still Aski...
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What do People Share Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                      ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2                  ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2  NonProfits + Soc...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2                  ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2  Donation Magnet ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2                  ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2                  ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2     Does your web...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2        Let’s Beco...
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Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2                  ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2      Do forms tak...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2                  ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2      Do you have ...
You Think You Can...Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                       ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                          #NET2            ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2                  ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2             Make ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2                  ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2      Make a Donat...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2             Use F...
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Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2          Aussie N...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2     Transparency ...
AccountabilityConnecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2    ...
RespectConnecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2           ...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2   "For me, its no...
Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good                    #NET2               Dow...
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The Secret to Increasing Your NPO’s Online Donations using Social Media

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This presentation shares how nonprofit organizations can best use social media within your online marketing and fundraising efforts. The objective is to show you how making some small adjustments to your social media and web marketing can make big differences in your fundraising and awareness efforts.

Find additional online resources for getting the most out of your online social media marketing at http://tendenci.com/social-strategy.

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The Secret to Increasing Your NPO’s Online Donations using Social Media

  1. 1. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 The Secret to Increasing Your NPO’s Online Donations using Social Media Presented at Melbourne Netsquared by Sarah Worthy | @sarahmworthy Houston NetSquared Co-Organizer and Tendenci Community Manager http://facebook.com/net2houston | http://tendenci.com @sarahmworthy| @tendenci | @NET2Houston
  2. 2. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 About Sarah Worthy http://tendenci.comhttp://spaceuphouston.org http://startupdigest.com/Houston Content Community Challenges http://spacepts.com http://startupweekend.org @sarahmworthy| @tendenci | @NET2Houston
  3. 3. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  4. 4. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Our Agenda! 1) Social Strategy 2) Craft Great Content for Social Sharing Online 3) The Top 3 Things Most NonProfit’s Get Wrong 4) NonProfits + Social Media = Doing Good Online Powerhouse! 5) Tips for Aussie NPO Social Media Regulations Download this presentation and find additional resources: http://tendenci.com/social-strategy @sarahmworthy| @tendenci | @NET2Houston
  5. 5. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Houston to Melbourne... via Kayak?! @sarahmworthy| @tendenci | @NET2Houston
  6. 6. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  7. 7. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 The Truth is Out There... Social media has been most successful when used as an indirect, rather than a direct, source for increasing your online fundraising dollars. Download this presentation and find additional resources: http://tendenci.com/social-strategy @sarahmworthy| @tendenci | @NET2Houston
  8. 8. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Raise Your Hand... If You Have a Social Media Strategy @sarahmworthy| @tendenci | @NET2Houston
  9. 9. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Strategy Leads to Success Image: www.nonprofitsocialnetworksurvey.com | @sarahmworthy| @tendenci @NET2Houston
  10. 10. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Strategy Aligns Goals with Metrics Image: www.nonprofitsocialnetworksurvey.com | @sarahmworthy| @tendenci @NET2Houston
  11. 11. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 It’s A Conversation... @sarahmworthy| @tendenci | @NET2Houston
  12. 12. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2Social Media Strategy Resource Guide:http://tendenci.com/social-strategy @sarahmworthy| @tendenci | @NET2Houston
  13. 13. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  14. 14. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Measure Your Site’s Analytics1. Visit Trends Month vs month AND year vs year1. Engagement Trends Pages/visit & Time on site1. Top Traffic Sources Search Engines vs. Referring Sites Look at Social Media referrers1. Top Keyword Branded vs. Non-branded• Top Content @sarahmworthy| @tendenci | @NET2Houston
  15. 15. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 You Want Share-able Content @sarahmworthy| @tendenci | @NET2Houston
  16. 16. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Measure Your Social Influence @sarahmworthy| @tendenci | http://thesemblog.com @NET2Houston
  17. 17. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Still Asking How? How do you create content on social media that attracts people to your site? How do you use social media to increase visitors to your site? How can we use social media for online fundraising? @sarahmworthy| @tendenci | @NET2Houston
  18. 18. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 How? What? @sarahmworthy| @tendenci | @NET2Houston
  19. 19. What do People Share Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Most? This Kangaroo With A Broken Arm thinks youd have a better chance of finding someone if youd just have the confidence to put yourself out there.This hedgehog with a daisy inher hair wishes you would spenda bit more time volunteering. This Lionjust read your drunken status update from last night. just read your drunken status update from last night. http://www.buzzfeed.com/expresident/animals-who-are-extremely-disappointed-in-you | @sarahmworthy| @tendenci @NET2Houston
  20. 20. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  21. 21. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 NonProfits + Social Media = Doing Good Online Powerhouse @sarahmworthy| @tendenci | @NET2Houston
  22. 22. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  23. 23. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Donation Magnet Checklist: Does your website and donation page match your Brand? Do forms take less than 2 clicks to submit? Do you have clear call to action buttons to Donate? @sarahmworthy| @tendenci | @NET2Houston
  24. 24. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 ??? Am I on the right site? ??? Who am I giving my money to? @sarahmworthy| @tendenci | @NET2Houston
  25. 25. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  26. 26. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Does your website and donation page match your Brand? @sarahmworthy| @tendenci | @NET2Houston
  27. 27. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Let’s Become a Member! @sarahmworthy| @tendenci | @NET2Houston
  28. 28. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  29. 29. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  30. 30. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  31. 31. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  32. 32. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  33. 33. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Do forms take less than 2 clicks to submit? @sarahmworthy| @tendenci | @NET2Houston
  34. 34. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  35. 35. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Do you have clear call to action buttons to Donate? @sarahmworthy| @tendenci | @NET2Houston
  36. 36. You Think You Can...Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 ... Here’s How You Image: @sarahmworthy| @tendenci | http://kimpeccable.wordpress.com @NET2Houston
  37. 37. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 The Most Successful NonProfits Think Differently! Image: @sarahmworthy| @tendenci | http://testifycomm.wordpress.com @NET2Houston
  38. 38. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Listen Strategically Image: cafepress @sarahmworthy| @tendenci | @NET2Houston
  39. 39. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Make it Personal, With Lists! @sarahmworthy| @tendenci | @NET2Houston
  40. 40. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Make Sharing Easy! Image: cafepress @sarahmworthy| @tendenci | @NET2Houston
  41. 41. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Make a Donation On Your Website Download this presentation and find additional resources: http://tendenci.com/social-strategy @sarahmworthy| @tendenci | @NET2Houston
  42. 42. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Use Flickr and Youtubehttp://www.flickr.com/good/ http://www.youtube.com/nonprofits @sarahmworthy| @tendenci | @NET2Houston
  43. 43. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Engage on 3 (or more) Platforms @sarahmworthy| @tendenci | @NET2Houston
  44. 44. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Aussie NPOs and Social Media @sarahmworthy| @tendenci | @NET2Houston
  45. 45. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Transparency @sarahmworthy| @tendenci | @NET2Houston
  46. 46. AccountabilityConnecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  47. 47. RespectConnecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
  48. 48. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 "For me, its not the technology, its the people and their behaviour. Technology is not necessarily going to help to fundraise. Its going to remove the barriers to fundraising." ~ Laila Takeh, head of digital engagement at Unicef @sarahmworthy| @tendenci | @NET2Houston
  49. 49. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Download this presentation and find additional resources: http://tendenci.com/social-strategy Thank you! Let’s Connect! If you have questions, please email: @sworthy@tendenci.com or Tweet: @sarahmworthy @sarahmworthy| @tendenci | @NET2Houston

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