WELCOME TO Lessons in Website Management Keep Your Website in Tip-Top Shape to Attract and Engage Your Audience!          ...
Look for Tips here   throughout the                       Here’s What We’ll Discuss Today      webinar!                   ...
Look for Tips here throughout the                     Here’s What We’ll Discuss Today    webinar!                         ...
Only 20% of visitors will  scroll and read “below                              1 Minute Homepage Tune-Up          the fold...
The optimal number of links in your primary   1 Minute Navigation Tune-Up   menu is between        5 and 7              Be...
Use Tags to createcustom search views     1 Minute Taxonomy Tune-Upfor your high-traffic       topics.              Becaus...
Make sure forms take   less than 2-clicks to   1 Minute Forms Tune-Up          submit.        Because you want visitors to...
Remember to use the social share buttons    1 Minute Share-Able Tune-Up    yourself, too!      Because you need to make it...
Develop Content thatbrings more traffic to   Your Website Holds the Key    your website.         Because consumers researc...
Write about what’srelevant and interesting   Mapping Your Content Strategy to your audience, not     just about you       ...
Make sure your entire team has access to      Organize, Prioritize, Collaborateyour editorial content  for collaboration. ...
Tools to Manage Your WebsiteDuring a free trial for anew tool, stick to only using that one app. Because you need an edito...
Use Google’s Keyword Suggest Tool to learn   Dig into Your Site’s Analytics  the terms prospects  use when searching.     ...
Use Schipul’s Keyword  Density Analyzer to     How is Your Content Doing?   discover your top       keywords.             ...
Delegate among yourteam and make sure        Get the Entire Team Involvedeveryone has a clear                          Bec...
Tweets with less than100 characters are 17%   Understanding Content Curation   more likely to be       shared.           B...
The Top 3 most shared topics are:Food, Animals, and                      Social Media and Your Website       Kids         ...
Add share buttons to  your ‘Thank You      Tools for Content Curationpages’, photos, and      events.               Becaus...
Use Videos, Images,Presentations, Photos,   Content Isn’t Just Walls of Textand other visual aides    tell your story     ...
Include a link to a page on your website that’s     Visual Content Grows Revenue relevant specifically to                 ...
Managing your website can wear you out, so   Take Time to Reflect and Relax   take breaks andremember to have fun!   Becaus...
Questions?Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
Thank You for Attending!Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
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Lessons on Website Management - Tendenci Webinar Training Series 2012

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Are you responsible for managing your organization's website? If so, then this webinar is tailor-made for you!

Most organizations don't have the budget to pay a team of IT and Digital marketing experts to help keep their website up-to date, share content strategically across social media channels, and develop engaging and relevant content that will reach your prospects, clients, donors, and members.

Join Sarah in this webinar to learn how to:

Easy Tips to Ensure a Great Experience for Your Site Visitors
Create and Implement Content Marketing Strategies
Develop Engaging Social Media Campaigns
The Best Way to Reach Your Market Online
Sarah will share how she has developed engaging content marketing strategies for the web to successfully increase visitors to your sites and social shares of your online content. Sarah will also tell you the tools she uses and her process for juggling the seemingly neverending list of "must do" tasks that fall on website managers to help you determine how to prioritize your activities for the greatest results.

Published in: Business, Technology, Design
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Lessons on Website Management - Tendenci Webinar Training Series 2012

  1. 1. WELCOME TO Lessons in Website Management Keep Your Website in Tip-Top Shape to Attract and Engage Your Audience! Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
  2. 2. Look for Tips here throughout the Here’s What We’ll Discuss Today webinar! Because you’ve got a website to manage...1) Five Quick, 1-Minute Check-Ups for Your Website2) Mapping Your Content Strategy3) Discover Topics that Reel in Your Audience4) Social Content Curation*Bonus* The Tools We Use to Help Manage our Website! Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  3. 3. Look for Tips here throughout the Here’s What We’ll Discuss Today webinar! Because you’ve got a website to manage... Case Studies Pages Tendenci.com Portfolio Schipul.com Blog.Tendenci.com Staff Bios Blog.schipul.com Tendenci.org Photos Articles TheSEMBlog.com Blog Posts Press Releases Videos Contact Forms Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  4. 4. Only 20% of visitors will scroll and read “below 1 Minute Homepage Tune-Up the fold” Because first impressions are important on the web, too!Questions to Ask:1.What can I do on this site?2.Why would I do it here?3.How do I start? Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  5. 5. The optimal number of links in your primary 1 Minute Navigation Tune-Up menu is between 5 and 7 Because Visitors Need You to Tell Them Where to Click... Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  6. 6. Use Tags to createcustom search views 1 Minute Taxonomy Tune-Upfor your high-traffic topics. Because Content is Only Effective if it’s Findable... Consistent use of Categories and Tags helps your Visitors find what they are searching for faster! Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  7. 7. Make sure forms take less than 2-clicks to 1 Minute Forms Tune-Up submit. Because you want visitors to fill out your surveys, polls, and contact forms...Only ask for the informationyou NEED... a newslettersubscribe form will requireless information than anonline donation form. Open Source CMS for Non-Profits
  8. 8. Remember to use the social share buttons 1 Minute Share-Able Tune-Up yourself, too! Because you need to make it easy for visitors to share your site’s content... Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  9. 9. Develop Content thatbrings more traffic to Your Website Holds the Key your website. Because consumers research online content before they purchase... Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  10. 10. Write about what’srelevant and interesting Mapping Your Content Strategy to your audience, not just about you Because you want to write what’s interesting to each visitor... Image from: http://www.contentmarketinginstitute.com/ Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  11. 11. Make sure your entire team has access to Organize, Prioritize, Collaborateyour editorial content for collaboration. Because you want to stay on track to meet your goals... Editorial Calendar Marketing Strategy Content Idea List Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  12. 12. Tools to Manage Your WebsiteDuring a free trial for anew tool, stick to only using that one app. Because you need an editorial calendar, a CMS, graphics editor and more... Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  13. 13. Use Google’s Keyword Suggest Tool to learn Dig into Your Site’s Analytics the terms prospects use when searching. Because it contains the answers to who?, what?, and why? ...1. Visit Trends2. Engagement Trends3. Top Traffic Sources4. Top Keyword5. Top Content Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  14. 14. Use Schipul’s Keyword Density Analyzer to How is Your Content Doing? discover your top keywords. Because it contains the answers to who?, what?, and why? ...Keyword Density Analyzer Report schipul.com/sem-toolsYou should seeyour brand name,your top keywordphrase, & yourgeography Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  15. 15. Delegate among yourteam and make sure Get the Entire Team Involvedeveryone has a clear Because 2 heads are better than 1 and a team of heads is best...picture of their tasks. Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  16. 16. Tweets with less than100 characters are 17% Understanding Content Curation more likely to be shared. Because you want others to find, share and recommend your company... Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  17. 17. The Top 3 most shared topics are:Food, Animals, and Social Media and Your Website Kids Because social content brings you new friends and sales... Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  18. 18. Add share buttons to your ‘Thank You Tools for Content Curationpages’, photos, and events. Because you’re trying to post on twitter, LinkedIn, Facebook, etc... Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  19. 19. Use Videos, Images,Presentations, Photos, Content Isn’t Just Walls of Textand other visual aides tell your story Because an infographic says you know what you’re talking about... Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  20. 20. Include a link to a page on your website that’s Visual Content Grows Revenue relevant specifically to Because images earn more shares, comments, and “likes”... each image. Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  21. 21. Managing your website can wear you out, so Take Time to Reflect and Relax take breaks andremember to have fun! Because it’s hard to be creative when you’re stressed and tired... Open Source CMS @tendenci | www.tendenci.com | blog.tendenci.com for Non-Profits
  22. 22. Questions?Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci
  23. 23. Thank You for Attending!Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

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