Seminar presented at ESCHouston.org
Title: Now's the Time to Get Ready for Your Holiday Fundraising - Come Make a 6 month Content Marketing Plan!
35% to 42% of online giving happens in November and December each year. The average gifts donated at the end of the year are also significantly higher than donations received any other time of the year.
Nonprofit organizations that are most successful at converting holiday spirit into donations recognize these campaigns don’t just happen by accident. The success of your fundraising campaigns is dependent on more than just the message and content - the time spent on research and planning ensures that you identify and promote the campaign to ensure it gains necessary traction starting now.
In this seminar, we’re going to go through the steps of planning out a 6 month content marketing strategy that will build momentum leading up to your end of year fundraising programs.
You’ll learn how to:
* Research your donors and prospective donors to uncover engaging content themes that motivate donors to give more and more often.
* Connect your end of year fundraising goals with your fundraising and marketing programs over the next 6 months and incorporate them into a strategic marketing plan,
* Translate real life case studies and best practices onto your organization’s fundraising goals to apply what you’ve learned for immediate results,
* tips, tricks and more…
Find out how to leverage the holiday spirit of giving throughout your campaigns to increase donations across all quarters, not just the end of year with a strategic content marketing plan!