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Your website sucks

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It doesn't matter how brilliant your code is or how beautiful your design is—if your visitors can't use your website, it's useless. A website that's designed with your users in mind is the best way to achieve your goals—but how do we go about building websites that users love?

In this talk, we'll take a look at the importance of website usability and we'll offer up some practical advice for ways to improve your own site. We'll also give an introduction to usability testing, along with ideas for low-friction implementation. Along the way, we'll look at lots of examples of websites that get it wrong, and a few that do it really well.

You'll leave with lots of ideas to help make your websites more effective.

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Your website sucks

  1. 1. sucks! @sarahsemark your website (but you can fix it) triggersandsparks.com/talks/usability
  2. 2. sucks! @sarahsemark your website (but you can fix it) triggersandsparks.com/talks/usability
  3. 3. test the system cause mass panic
  4. 4. experience U } } user X
  5. 5. ability usability } } use
  6. 6. learnability1 !
  7. 7. efficiency2 ⏱
  8. 8. memorability3 🧠
  9. 9. errors4 🚨
  10. 10. satisfaction5 😻
  11. 11. anyway? who cares
  12. 12. design isn’t just what it looks like
  13. 13. design is how it works
  14. 14. usability TRUMPS aesthetics
  15. 15. money money money
  16. 16. the three hundred billion dollar button
  17. 17. the three hundred billion dollar button
  18. 18. usability is everyone’s problem
  19. 19. ways to make your website better 9
  20. 20. don’t build a wall (of text) 1
  21. 21. don’t
  22. 22. do
  23. 23. take better photos 2
  24. 24. don’t
  25. 25. do
  26. 26. do
  27. 27. don’t design your errors for robots 3
  28. 28. don’t
  29. 29. don’t
  30. 30. don’t
  31. 31. do
  32. 32. don’t
  33. 33. let people do what they want 4
  34. 34. don’t
  35. 35. my rules: your rules:
  36. 36. don’t
  37. 37. don’t
  38. 38. do
  39. 39. don’t try to be clever 5
  40. 40. don’t
  41. 41. do
  42. 42. don’t rewrite convention 6
  43. 43. don’t
  44. 44. do
  45. 45. do
  46. 46. just say no to CAPTCHAs 7
  47. 47. don’t
  48. 48. don’t
  49. 49. do
  50. 50. ask fewer questions 8
  51. 51. don’t
  52. 52. don’t
  53. 53. do
  54. 54. consider mobile devices 9
  55. 55. pathos
  56. 56. don’t
  57. 57. how do I know I’m doing it right?
  58. 58. science hat put on your
  59. 59. usertesting.com
  60. 60. hallway testing
  61. 61. focus group
  62. 62. remember!
  63. 63. yourself talk to
  64. 64. a specific task give them
  65. 65. helpful don’t be
  66. 66. go forth and test!
  67. 67. thank @sarahsemark triggersandsparks.com/talks/usability you

It doesn't matter how brilliant your code is or how beautiful your design is—if your visitors can't use your website, it's useless. A website that's designed with your users in mind is the best way to achieve your goals—but how do we go about building websites that users love? In this talk, we'll take a look at the importance of website usability and we'll offer up some practical advice for ways to improve your own site. We'll also give an introduction to usability testing, along with ideas for low-friction implementation. Along the way, we'll look at lots of examples of websites that get it wrong, and a few that do it really well. You'll leave with lots of ideas to help make your websites more effective.

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