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Sarah Merion
June 16, 2009
Social Media Seminar
What does getting a J-O-
B r e a l l y m
e a n ?
Thoughtful
Interested
Engaged
 "News controlled by the people, for the people.” @AlexShalman
 "Information content created by people using highly acce...
• Connect and network
• Ask/answer questions
• Establish self as expert
• Gather research/data/resources
• Become a though...
Build a following of raving
fans
The 4 Big Social Media Forces
Hierarchy Of Needs
ROCKSTAR
YOU NEED A
PROFILE!
The Easy Stuff
 Headline
 Photo
 Status
 Summary
 Specialties
 URL
“My Company” is
BORING.
=
H U G E Opportunity Cost
“Other” is the new
Pink.
words
use
POWER
UP!!!
Don’t Be This Guy
Hi Sarah,
It was so great meeting you last night at
the Law School event! I really enjoyed
hearing about what you do. Look...
Tribe It Up!
Spark up some
conversation!
You
want a
lot of
these
• Twitter is a social messaging utility for staying connected in real-time
• Twitter is the pathway to spiritual enlighten...
This is what 140 characters
looks like. It's actually
longer than you might
expect. If you add URLs,
sometimes you have to...
1. Create a social media plan
What Now?
2. Write out your goals
3. Benchmark your results
With
social media
you hit
100%
Social Media and LinkedIn Workshop for Universities and Colleges
Social Media and LinkedIn Workshop for Universities and Colleges
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Social Media and LinkedIn Workshop for Universities and Colleges

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Social Media Workshop Presentation for Universities and Colleges, career and guidance counselors. This presentation has been given at Northeastern University and MIT.

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Social Media and LinkedIn Workshop for Universities and Colleges

  1. 1. Sarah Merion June 16, 2009 Social Media Seminar
  2. 2. What does getting a J-O- B r e a l l y m e a n ?
  3. 3. Thoughtful Interested Engaged
  4. 4.  "News controlled by the people, for the people.” @AlexShalman  "Information content created by people using highly accessible and scalable publishing technologies” @danschawbel  "People using technology to communicate” @athill  "A bottomless discussion over coffee you enjoy with the smartest minds around–everyday :)” @craigmurray  Idea, thought, information, and relationship exchange
  5. 5. • Connect and network • Ask/answer questions • Establish self as expert • Gather research/data/resources • Become a thought leader • Stumble upon a job
  6. 6. Build a following of raving fans
  7. 7. The 4 Big Social Media Forces
  8. 8. Hierarchy Of Needs
  9. 9. ROCKSTAR YOU NEED A PROFILE!
  10. 10. The Easy Stuff  Headline  Photo  Status  Summary  Specialties  URL
  11. 11. “My Company” is BORING. = H U G E Opportunity Cost
  12. 12. “Other” is the new Pink.
  13. 13. words use
  14. 14. POWER UP!!!
  15. 15. Don’t Be This Guy
  16. 16. Hi Sarah, It was so great meeting you last night at the Law School event! I really enjoyed hearing about what you do. Looking forward to connecting with you again. Best regards, Maureen
  17. 17. Tribe It Up!
  18. 18. Spark up some conversation!
  19. 19. You want a lot of these
  20. 20. • Twitter is a social messaging utility for staying connected in real-time • Twitter is the pathway to spiritual enlightenment • Twitter is a news platform • Twitter is for risotto lovers • Twitter is the talk of the town lately • Twitter is like a breath of fresh air on the Social Media scene Twitter is a micro-blogging application that allows you to send tweets of up to 140 characters
  21. 21. This is what 140 characters looks like. It's actually longer than you might expect. If you add URLs, sometimes you have to get cr8tiv.
  22. 22. 1. Create a social media plan What Now? 2. Write out your goals 3. Benchmark your results
  23. 23. With social media you hit 100%

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