Product owner presentation

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Product owner presentation

  1. 1. Product Owner What the product owner role is in an empowered agile organization
  2. 2. An Agile Organization Is structured to maximize accountability and empowerment A product owner role fits into this by being fully accountable for the product that is being built A product owner must therefore be empowered to work with external and internal customers and stakeholders A great product owner sets clear product priorities and in turn empowers their team - while having the final call on product decisions
  3. 3. The Product Owner.... • Obsessed with WHY and maximizing ROI • Knows the market • Champions product externally • Voice of the customer internally • Has final say for product, with that comes final accountability • Knows what constitutes success • Has deep knowledge of different tools: Opportunity Assessment / Lean Canvas Market Analysis / Personas User Story Map Product Roadmap MVP / Validation Plan Product Backlog Launch Plans
  4. 4. PO must switch planning levels effectively
  5. 5. PO needs to work effectively with all teams
  6. 6. A Great Roadmap Is the result of a disciplined and collaborative process VersionOne and Rally = top of the line tools for product portfolio traceability 1)What are the strategic business goals? Don’t just discuss them – record them, rank them, and schedule time to update them monthly 2)Which product initiatives and product features relate to these goals and which have the highest impact and the lowest cost (size)? 3)Is the portfolio roadmap balanced for the right amount of innovation? Re- rank to balance properly 4)What are the minimally marketable features? Define and record how success will be measured. 5)Release –> Measure (Record the results) -> Analyze - Repeat
  7. 7. Keys to Managing a Mature Product • Maximize ROI • Be very responsive to market issues – don’t give customers a reason to leave – Enhance customer support tools, monitor social channels • Maximize existing customer usage, find adjacent segments, analyze patterns in the usage metrics • Maximize distribution – sales channel support, expose API layer to attract more sophisticated customers • Make smart efficiency investments – self service tools, streamlined onboarding
  8. 8. Keys to Managing aYoung Product • Release value iteratively – stay focused on your target segment • Very careful about picking features that support your differentiators • Conscious MVP decisions • Usability testing • Value proposition testing • At a portfolio level minimize investment in defensive / maintenance Credit: Henrik Kniberg

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