The fox v 1

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Fox theatre brief for integrated concepts

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The fox v 1

  1. 1. The Fox<br />Oakland California<br />
  2. 2. The Fox<br />The Fox is a Phoenix of the theater world, despite its severe state of disrepair and 40 dark years it has been fully restored and is now the flagship venue for Another Planet Entertainment. <br />Another planet also uses the Greek Theatre, The Independent, Paramount Theatre, Oracle Arena and other Bay Area venues. They also produces both the Outside Lands Music & Arts Festival and Treasure Island Music Festival.<br />
  3. 3. Time line:<br />Original opening: 1928-1966<br />Bought by the DeLucchi’s in 1963 for $340K their favorite movie spot in the 1930’s<br />1973 Survived an arson fire<br />1975 almost became a parking lot<br />1978 became an historic landmark (also know as the world largest urinal)<br />
  4. 4. Time line:<br />bought by City of Oakland in 1996 for <br />$3 million<br />Phil Tagami who’s parents had their first date at The Fox lead the $75 million renovation<br />The doors reopened in 2009<br />
  5. 5. Why Advertise<br />Make The Fox a destination not only because of the concert series that are featured but for the attributes and personality of the venue<br />(think about the notoriety of CBGB, Madison Square Garden, Carnegie Hall, all of these venues are known within their musical genre and destination Venues)<br />
  6. 6. Target:<br />Patrons<br />18-35<br />Alternative music lovers, indie rock,<br />May attend: SXSW, Outside lands, Hardly Strictly Blue Grass, Lollapalooza and Coachella<br />Identifies with the concept of the Phoenix, undergoing their own coming of self experience<br />Music carries meaning, specific bands and songs correlate to moments and events in their personal life.<br />
  7. 7. smci<br />The Fox is a Phoenix of the theater world<br />
  8. 8. Recommended Media & Current online presence <br />Posters<br />Ambient around bay area<br />Onsite at concert festivals and other another planet venues<br />Online radio<br />Social media<br />http://twitter.com/#!/foxoakland<br />http://www.thefoxoakland.com/<br />

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