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Using social media for research & researcher development


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Using social media for research & researcher development

  1. 1. Using Social Media for Research & ResearcherDevelopment Dr Sarah-Louise Quinnell 1 @sarahthesheepu
  2. 2. Follow the Presentation Online 2
  3. 3. Structure: •Morning Session: (10 – 12.30) Integrating Social Media into Academic Research •Afternoon Session: (1.30 – 4) Becoming a Networked Researcher 3
  4. 4. Rationale ...The effective use of social and participative media is increasinglybecoming a key requirement in 21st Century academic practice andprofessional development This statement raises more questions than it answers: How can you integrate these technologies in to academic practice? What do you need to consider in designing & maintaining a professional identity online Why should I be involved? 4
  5. 5. Key Aims ...•Introduce the common ground between Web 2.0 andacademic research practice•Illustrate how a range of social media applications / tools canbe integrated into research and researcher developmentstrategies•Address wider concepts of digital identity, collaborativepractices, ownership of knowledge, data protection and ethics.•Present a range of e-resources designed to support earlycareer researchers 5
  6. 6. Introductions aka who am I & why am Ihere? 6
  7. 7. Morning Session: Integrating SocialMedia into Academic Research •Understand what social media is & how it can be used for academic research •Gain an understanding of the range of different applications available & critically evaluate / reflect on what they offer to the research process •Understand the ethical considerations surrounding the use of social media in research 7
  8. 8. What is Social Media – Activity 1•What do you understand by the term social media?In two / four groups try to create a working definition of social mediaincluding:•Some key words / phrases & principles that you would associate withsocial media•Record your thoughts on the Google Doc 8
  9. 9. My Definition ...In this workshop I use the term ‘social media’ to refer toInternet services where the online content is generated bythe users of the service. Social media rely on Web-basedtechnologies to turn discrete, usually rather short, usercontributions such as status updates or comments into anactivity stream. Examining social media therefore requires usto think about how social tools facilitate the productionand dissemination of information, and how they enablepeople to discuss and consume this information. 9
  10. 10. •Broadly speaking the majority of definitions include referencesto:•The web as a platform i.e. To use it to carry out a range oftasks such as editing, image sharing, email, which previouslyhad to be done using different applications•The participatory web i.e. Editing & interacting with peoplesweb sites rather than just reading them•The web becoming a dynamic and better organised medium ( 10
  11. 11. Types of social media – The Conversation Prism 11
  12. 12. Ok so now Iknow whattypes of socialmedia there areBUT ... How can it help me with my research? 12
  13. 13. 1 • Exploring Research Questions & Problems2 • Collecting & Managing Information3 • Networking & Collaboration4 • Dissemination Stages of Research Process 13
  14. 14. Activity: Discussion on Practice In two groups consider the following questions: How do you make sense of your academic or professional practice i.e. What you do How social media might be useful or disruptive to your academic or professional practice Summarise using key words / phrases using the Google Doc 14
  15. 15. How do You Manage Information? In groups consider how you manage information now: Write 5 top tips to share with the group using the Google Doc What applications can help u collect & manage info ... 15
  16. 16. The Art of Simple Syndication The navigation & management of digital environments through the syndication & aggregation of multiple sites & services = RSS (Really Simple Syndication) through RSS you can subscribe to multiple sites, blogs, podcasts etc Types of RSS / Feed Readers Web based Browser based Desk top based Activity: 3-Step Guide to RSS – Follow the details on the hand out to begin to create your own RSS feeds 16
  17. 17. Collecting & Managing InformationUsing Evernote Video Guide Mendeley Fact Sheet Reference Managing 17
  18. 18. Social Bookmarking 18
  19. 19. Theory Behind the TagsSocial reference management & bookmarkingrely on the power of tagging – the increase involume of information with an emphasis onsharing & collaboration makes it essential3 Categories: Personal, Social, CollaborativeTagging also prevalent in blogging andcontent sharing sites like slideshare, flickr,youtube 19
  20. 20. There are some things to consider when using tags:Personal: Personal organisation / management ofbookmarks, searchable tag list / cloudGroup: Participatory / democratic knowledge baseSocial: Use as search engine, keyword / user search other userbookmarks ,subscriptions / networks Tagging (in)consistency - intrapersonal & interpersonal 20
  21. 21. Networking & Collaboration •Represent the links & interconnection between individuals & subject matter •Traditional – not easily identifiable •Social media / web easily identified 21
  22. 22. Online Social Networks A number of tools provide social, supportive & critical environments for participation & collaboration 22
  23. 23. ‘Academic’ Networks Click on the boxes and explore ... 23
  24. 24. Synchronous Meetings Tools enable individuals to conduct Features: live ‘real time’ meetings VOIP etc. online Text Chat White Boards Beyond web Polling conferencing 24
  25. 25. Online Sharing Tools •Sharing of academic content in different mediums •Dissemination to different audiences •Tagging and annotation Check out my below: •Content can be linked to / embedded in other sites 25
  26. 26. Wikis: We’ve all heard of wikipedia but what about these ... #phdchat wiki #phdpostdoc wiki Free, online collaborative writing spaces that use simple formatting rules. Multiple authors Allows individuals to edit the work of others Continuous 26
  27. 27. Does Social Media Make Collaboration 27
  28. 28. What Makes Collaboration Possible Participation + Consensus = Collaboration 28
  29. 29. Collaboration & Social MediaParticipation + Consensus + Reflection = Collaboration for knowledge creation Social networking is not collaboration A number of tools within social media / networking contexts can X lead to collaboration but they do not necessarily mean that collaboration is taking place Collaboration is not longer hours of chat 29
  30. 30. Discussion on Networking &Collaboration In your groups draw on your own academic practice to discuss situations where 1. Networking is important 2. Collaboration is important What sorts of activities are involved? What sorts of artefacts (documents) etc are required & how can social media contribute to them Write your answers on the Google doc 30
  31. 31. Pros & Cons From the session so far consider the pros and cons of using social media in research & add to the Google doc 31
  32. 32. Ethical Considerations•No Clear cut way of doing internet enquiries•Lateral surveillance or peer monitoring i.e. The work of watching one another hasimplications for how research is seen as supposed to traditional forms ofobservation•Professional identities and usernames – questions of trust & disclosure•Public, private or third space – is it private info in public space?•Audiences•Data ownership Ethical considerations when using social media in research ... 32
  33. 33. Re-Cap ...•Introduce the common ground between Web 2.0 andacademic research practice•Illustrate how a range of social media applications / toolscan be integrated into research and researcherdevelopment strategies•Address wider concepts of digital identity, collaborativepractices, ownership of knowledge, data protection andethics.•Present a range of e-resources designed to support earlycareer researchers 33
  34. 34. Outline – Afternoon Session•Intro•Practical Exercise A – Introduce yourself / yourresearch in plain English•The importance of establishing an onlinepresence•Practical Exercise B – Use Personas to see whatthe internet thinks of your right now•Things to consider when writing for an onlineaudience•Using Twitter to promote your blogging activities– 10 ways academics can use twitter•Practical Exercise C – Your research in 140characters•Digital professionalism•Practical Exercise D - What not to share•Useful Resources & Discussion 34
  35. 35. Introduction: This session will: Give you all the tools you need to create your online presence, via an information Professional blog 35
  36. 36. This session isn’t about“Monetising your “Getting millions blog” of subscribers” 36
  37. 37. It is about ... Platforms Features Steps Best Practice 37
  38. 38. Practical Exercise A: Introduce yourselves or your research using our test blog: 38
  40. 40. Visit the Training Blog •Go to: •Sign in with the generic username: (username) genericcontributor1 (password) networkedentry •Publish a blog post, just a short one – introducing yourself, your work & why you came to this workshop 40
  41. 41. The importance of an online presence ...What if your CV is not enough By Dr. aka why shouldInger Mewburn RMIT University Australia I bother? 41
  42. 42. Reasons why you should beonline: There are a million and 1 research professionals already online People will Google you anyway It can lead to all sorts of opportunities & most importantly ... Recruiters are increasingly looking to online reputations to choose between candidates 42
  43. 43. My Online Experience•Active profile since 2005 as partof my PhD data collection MY ONLINE PORTFOLIO•Post PhD involved in a range ofonline projects which led to ...•E-Learning Development Advisorat KCL / Book Contract / FeatureBlogging 43
  44. 44. Practical Exercise B Use personas to see what the internet thinks about you right now Click on the link & follow the instructions ... Personas is a data mining tool that searches the web for articles that include your name – is the result what you expected? Compare the personas themes with a straightforward Google search of your name 44
  45. 45. Thinking about blogging Everything you need toBlog writing: know about blogging andCultural Identity the order in which itbiography, citizen activism, journalismIndividual activity – personal, subjective, expressive should be done by Ned PotterWriting skills:Regularly – become disciplinedInformality – opportunities to explore different writing formsGenerality – conveying complex information to non specialists i.e. Promoting research to wider audienceContexts:Risk (free)? Shape ideas and formulate thoughts and conceptsWork in progress – raw material for thesis, conferences or journal papersEmphasis on personal experiences / perspectives / opinionsThought: Should you mix professional and personal 45
  46. 46. Blogging & Peer Review •Blogosphere – community of bloggers who read, link to and comment on other material – comments and pingbacks = to feedback and review •Traditional Forms of Peer Review – Formal support and feedback structures from experts and peers – limited in scope and frequency •Do Blogs stand on the boundary between research & wider communities? •Does Blogging circumnavigate or cheat the peer-review process? 46
  47. 47. Blogging: Process & Reflection •Narrative: Journal style entry provides narrative structure i.e. doctoral process (following blogs) •Reflective: Demonstration and documentation of process •Navigation: searchable tool either chronologically by time or conceptually by category 47
  48. 48. Micro Blogging: Using Twitter to Support your BloggingActivities 10 ways academics can use twitter by Salma Patel @kingsrdp Researcher Development Unit @sarahthesheepu Me @networkedres My blog supporting researchers #phdchat useful twitter hashtag 48
  49. 49. Twitter is Great for Networking Online social networking, as a 49 head start for face-to-face networking
  50. 50. Links I get countless links about things I am interested in from people who know more about them than I do or look from a 50 different perspective
  51. 51. Ask Questions ... Sometimes Google isn’t enough ... You can use twitter to ask questions & get advice & support from a range of sources Use # tags like #phdchat to connect with likeminded people 51
  52. 52. Listening In ... When 2 or more people you are following are having a conversation their tweets can provide all sorts of information and ideas ... 52
  53. 53. Promotion Twitter generates an enormous amount of traffic to blogs – if people re-tweet your links, the views increase exponentially. Tweets can add to the discussion too ... How I went from blog to print via twitter ... Original article THE Online article LSE Blog 53
  54. 54. You need to give a little too ... If you only use twitter for self-promotion people will tend to ignore you. You will get much more out of it if you become part of a community, tweet links to other blogs re-tweet etc 54
  55. 55. Practical Exercise C Your research in 140 characters ... •Log in to twitter - with your own account or Username: CAcademic Password: connected1 In 140 characters create a tweet about your thesis / blog post you created earlier Then .. •Use the hashtag #phdchat to introduce yourself to the wider community 55
  56. 56. Digital Professionalism •You are a professional, you are marketing yourself and your work so there are some things you should share and others you shouldn’t: •Should you share personal photos •Should you be ‘friends’ with students or let them follow you on twitter?Things to consider when establishingyour online identity / what not toshare ... 56
  57. 57. Practical Exercise D: What not to Share •Split into groups and consider 2 things you would want to share online about you and research and two things you wouldn’t and why? •How To tell your supervisor you want a divorce: In pairs read the article on the handout and then discuss whether or not you think it should be posted online 57
  58. 58. Managing Your Digital Identity – daughter, friend, dancer, Dr. Sarah-Louise Quinnell – E-Learningagony aunt, Advisor, Graduate School KCL, academic, researcher @sarahthesheepu – blogger, social media persona a combination of the 58 two
  59. 59. Trademarks, copy right & IPR considerations 59
  60. 60. Summary ...•Plugged into the wider profession•Helps to ensure you are a reflectivepractioner•You never know where it might lead•It’s FUN 60
  61. 61. Re-Cap ...•Introduce the common ground between Web 2.0 andacademic research practice•Illustrate how a range of social media applications / tools canbe integrated into research and researcher developmentstrategies•Address wider concepts of digital identity, collaborativepractices, ownership of knowledge, data protection and ethics.•Present a range of e-resources designed to support earlycareer researchers 61
  62. 62. Useful Resources •Follow @kingsrdp on twitter •Graduate School Blog •#phdchat group on twitter & wiki •Post-doc forum •The Thesis whisperer •The Research Whisperer •Networked Researcher •PhD2Published • •The Guardian Higher Education Network •Social science space 62