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Digital Promotion & Publication for Researchers

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Presentation first delivered by Beverly Barker & Sarah-Louise Quinnell at UWE December 2013. This presentation looks at how researchers can engage with digital tools for publication and promotion.

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Digital Promotion & Publication for Researchers

  1. 1. Promotion and publication Beverly Barker & Sarah Quinnell
  2. 2. Open access publishing • Principle of open access journals • Not charging the readers or the institutions to access, download, copy, print, distribute or search the articles • Thomson Reuters, 2004 • What do you think? Ref: Thompson Reuters (2004) The Impact of open access journals, Thompson Reuters
  3. 3. Open access publishing • Principle of open access journals • Not charging the readers or the institutions to access, download, copy, print, distribute or search the articles • Thomson Reuters, 2004 • Publisher sites - c 190 met citation criteria • Established: BMJ - 17.215(IF) • Newer: BMC Cancer - 3.33(IF) • Springer 1539 journals listed in JCR • 163 are open access • 397 open access title altogether Ref: Thompson Reuters (2004) The Impact of open access journals, Thompson Reuters
  4. 4. Open access publishing • Opportunities: • • • • Professional practice Publication & the REF Contributing to the debate Reaching wider audience (Developing countries, students, etc.,) • Down side • Article processing charges • BMC cancer £1290– T&C’s apply • “Open access itself does not necessarily equate to more citations, nor does it equate to fewer. We think that this is because increasing the potential journal readership does not change the fundamental value and relevance of an article in a journal to the work of a particular researcher” Ref: Pringle (2004) Nature, Nature Publishing Group
  5. 5. Other routes to Publicity • Launching your own web site! • Writing your own blog • First steps: • Objectives • Audience • Strategy • Private vs Public?
  6. 6. Private web development • Repository • Collections • Collation • Multimedia • Host interviews • Webex • Hangouts • Collect links • Reflective research journal • Blog • Diary
  7. 7. Broader Activity Collusion Community Objectives Connections Conversation http://resourcelists.ntu.ac.uk/items/925AA848-A1C2-3E80-222D-F4CEAE30A022.html
  8. 8. Social Media Choices • David Armano is EVP, Global Innovation & Integration at Edelman Digital.
  9. 9. Opportunities • Discussion boards & forums • Supporting interests of specific group • Local, national or international • • • • • • Create greater sense of inclusion Improving relationships with groups & individuals Enhancing credibility, understanding Generating positive word of mouth Gaining feedback Instigating research
  10. 10. Opportunities • RSS • Podcasts • Videocasts, vidcasts • Convenient & timely communication of • publications, news & bulletins • Enables interested groups to view or listen to broadcasts/audio visual material in their own time Syndicated feeds • Set up & subscribe to RSS’s • Use RSS to push your material out to like minded community members
  11. 11. Content Curation
  12. 12. Wiki’s • Wiki’s are very useful. • Admit it – Do you look for information on Wikipedia? • Good repository for information • PhDchat – packed with information
  13. 13. Managing your persona • How many ‘you’s are there? • Think of two things you do on a regular basis • (i.e. at university, at home, at the nightclub, etc.) • What identity are you performing in each case?
  14. 14. Social Media Measurement? • Interactions per post: • Avg. No. of comments, Wall posts + likes generated by each piece of content you post • Engagement Rate/Post Quality • How engaging your content is to other users – how many people read it. • Stream Click Through Rate & Discussion posts: • No. of Discussion topics users have created on your Page • How are you translating metrics back into Insight? • Are you achieving your goals? • What are the outcomes of your efforts?
  15. 15. Other Useful Tools • Use the search capabilities of the social platforms • Tools to audit and track the conversation • Find out where conversations are taking place • www.socialmention.com • Google alerts • addictomatic.com • Hootsuite • Tweetdeck • www.netvibes.com • http://www.jonrognerud.com/how-to-start-measuring-social-media-intelligently/
  16. 16. Finding Communities
  17. 17. Ref: http://nsmnss.blogspot.co.uk/

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