More Related Content


Technology template dark_2

  1. Technology
  2. What’s driving the market? • Fast moving market • New product development • Marketing • Consumers What Defines the technology market?
  3. Tech owners who are Early Adopters 73% 63%55%53% 41%37% 17%16%11%4% 59% 55%45%55% 32%32% 9% 12% 6% 2% UK Average JCDA
  4. Use technology at the airport 0% 10% 20% 30% 40% 50% 60% 70% 80% Laptop PDA / Smartphone Tablet Device carried when traveling
  5. Affluent Audience Their average income is at least 30% above the average of the local population
  6. Power of Influence
  7. More knowledgeable and approachable JCDA Engaged Britons are more knowledgeable and approachable than their friends, family and colleagues. 0% 10% 20% 30% 40% 50% 60% More knowledgeable on Electronic goods/technology Knowledgeable on mobile phones Often asked advice on Electronic Goods/ technology Often asked for advice on lobile phones
  8. I try to keep up with developments in technology I am influenced by comments/ reviews by other internet users I cannot do without mobile communication I love to buy new gadgets & appliancesmy household is equipped with the latest technology 85%76% 75%66%57% 37%22%43%30% 19% UK Av. JCDA Engaged Britons Three quarters cannot do without mobile communication
  9. Enjoyment, Impulse and Sampling 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Think airports are a good place for brand & trials sampling Enjoy Shopping Tend to make impulse purchases “For luxury brands, proximity between brand communication and shops is important: that’s what airports can offer” -Jean-Marc Lacave, President LVMH Watch & Jewellery
  10. Opportunity to purchase at the airport 61% of all Electrical goods bought at UK airports are bought by JCDA passengers
  11. The Airport Environment drives purchases “Since our decision to take the new Terminal 3 Impact site, sales in our Terminal 3 concession have achieved their highest revenue levels yet, which we believe can be strongly attributed to our advertising presence.” Francesca Bernard, Marketing Manager at Mulberry
  12. Enhance international brand credentials Airport advertising increases brands’… 92% International Status 83% Prestige 89% Cosmopolitan feel 84% Modernity
  13. IBM • IBM needed cut-through in a competitive corporate environment • They were looking for a medium that offered arresting visual impact and the ability to measure a campaign’s success • IBM utilised JCDecaux Airport’s eye-tracking research • These results gave insight into what type of execution is most eye- catching: – A moving image, – Bright, primary colours. “We have always had more of a free rein to develop our own partnerships with outdoor advertisers….in the past few years there have been great opportunities to do advertising in ways that just haven’t been possible before” Rosemary Brown, Brand Advertising Manager, IBM
  14. Synergy – The Airport Environment Embodies Retail A modern and digital environment and portfolio