Final Nike Presentation


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Final Nike Presentation

  1. 1. Presented By Sarah Kay Hoffman<br />
  2. 2. OVERALL STATS (as of October 25, 2009)<br /><ul><li>Facebook Fan Page – 723 Fans since August 15, 2009
  3. 3. Twitter – 1,552 Followers
  4. 4. Total Pied Piper Team Members – 1,039
  5. 5. Total Pied Piper Team Members (who logged at least 1 mile) – 906
  6. 6. Total Pied Piper Team Miles – 105,380.22 miles
  7. 7. Total Hits to Pied Piper Team Blog – 3,711 since September 30, 2009</li></li></ul><li>GOOGLE ANALYTICS<br /><ul><li> I set up Google Analytics for my Blog (September 30, 2009 – October 26, 2009)
  8. 8. All Continents that Visited Site
  9. 9. Americas
  10. 10. Europe
  11. 11. Asia
  12. 12. Oceania
  13. 13. Sub-Continents that Visited Site
  14. 14. Western Europe
  15. 15. Western Asia
  16. 16. Southern Europe
  17. 17. Southern Asia
  18. 18. South America
  19. 19. Northern Europe
  20. 20. Northern America
  21. 21. Micronesian Region
  22. 22. Eastern Europe
  23. 23. Eastern Asia
  24. 24. Central America
  25. 25. Caribbean
  26. 26. Australia & New Zealand</li></li></ul><li>GOOGLE ANAYTICS cont.<br /><ul><li> Countries/Territories that Visited Site
  27. 27. 41 Total
  28. 28. Cities that Visited Site
  29. 29. 635 Total</li></ul>Returning Visitors<br />New Visitors<br />
  30. 30. GOOGLE ANALYTICS cont.<br /><ul><li> Different Languages Spoken of People that Visited Site
  31. 31. 35 Total
  32. 32. Traffic Sources – some of the 47 total
  33. 33.
  34. 34. direct (none)
  35. 35.
  36. 36.
  37. 37. google (organic)
  38. 38. Keywords
  39. 39. Nike Human Race 2009
  40. 40. 2009 Human Race Shirt
  41. 41. 2009 Nike+ Human Race Media
  42. 42. 2009 Nike+ Human Race Shirt
  43. 43. Blog Videos Humane Race
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53.
  54. 54.</li></li></ul><li>GOOGLE ANALYTICS cont.<br />Average Time on Site<br />
  55. 55. GOOGLE ANALYTICS cont.<br />Top Content by Title<br />
  56. 56. RECRUITING METHODS<br /><ul><li>
  57. 57.
  58. 58. Facebook
  59. 59. Nike “Trash Talk” Boards
  60. 60. Nike Forums
  61. 61. Mountain House, CA Forum
  62. 62. Yelp
  63. 63. LinkedIn
  64. 64. Blogger
  65. 65.
  66. 66. Nike Run Clubs – Danville & San Francisco, CA & Virtual
  67. 67. High School/ College Virtual Runners
  68. 68. Continuously engaging in online conversation whenever and wherever possible</li></li></ul><li>PR FOR THE PIED PIPERS &/OR HUMAN RACE IN GENERAL<br /><ul><li> NBC LA News Anchorman, Chris Schauble Blog - Iron News Man - October 5, 2009
  69. 69. From the Netherlands & Maarten Van Vulpen
  70. 70. Nike Field Reported Isis Roberts – Nike+ Human Race – LA Style
  71. 71. Salt Lake Running Company</li></li></ul><li> – Blog Posts<br /><ul><li>Pied Pipers: Starts with a You, Me & Us
  72. 72. The Sound of the Pied Pipers
  73. 73. 7 Reasons to Run the Nike+ 10K Human Race
  74. 74. Enjoy the Ride
  75. 75. Passion Doesn’t have an End Date</li></li></ul><li>NIKE+ CHALLENGES<br /><ul><li>Human Race – Pied Pipers Only – 2008 Book + T-Shirt
  76. 76. All Pipers to log at least 37 miles will be entered into drawing.
  77. 77. New Pied Pipers Only – Human Race Preparation
  78. 78. Here's your chance to win a "Nike+ Replacement Sensor + Official 2009 Human Race T-Shirt." You already run a ton; here's to encourage you to run even more AND to Run with Us! Join the Human Race and then the Pied Pipers ! NEW Pipers to log at least 37 miles will be entered into drawing.
  79. 79. Pied Pipers Get Active
  80. 80. Name of the game is to sync, sync, sync! Contest runs from September 21 - September 27. Make sure you sync at least 7 miles (a little more than a 10K) between those times. All challengers who sync their 7 miles will be in drawing for a new Nike+ SportBand! AND for every NEW Piper you add to team during this time , who ALSO syncs 7 miles, you will earn another ticket in the drawing! </li></li></ul><li>NIKE+ CHALLENGES CONT.<br /><ul><li>Slow & Steady Wins the Race
  81. 81. Run 2 mi/day or 20 miles total from 10.13.-10.23.2009. Everyone who completes will be thrown into drawing for a Nike+ SportBand! Slow & Steady wins the race - let's keep on it each and everyday, Pied Pipers!
  82. 82. Nike+ Human Race – Pied Piper Finale
  83. 83. Run 10K on 10.24.2009 AND be in this challenge AND the Nike+ Human Race Challenge AND The Nike+ Human Race Ambassador's Challenge (ONLY WITH PIED PIPER TEAM). SEVERAL PRIZES given - see: GOOD LUCK - RUN!!!</li></li></ul><li>MARKETING<br /><ul><li>Logo Creation
  84. 84. Runner in Canada put this on Facebook</li></li></ul><li>MARKETING cont.<br /><ul><li>Info Card
  85. 85. Distributed virtually and in person at Nike Run Club</li></li></ul><li>MARKETING cont.<br /><ul><li>What Makes you Pied Piper Leader Contest</li></li></ul><li>MARKETING cont.<br /><ul><li>Which 9 Words BEST Describe the Pied Pipers?
  86. 86. I got many more than 9!</li></ul>We just do it.<br />Rockin’<br />Sassy.<br />Go when you don’t want to.<br />Faster.<br />Stronger.<br />Go Big or Go Home.<br />Passionate.<br />Motivation.<br />Let’s Do this Thang.<br />Dedication.<br />Run Harder.<br />Longer.<br />Classy.<br />Success.<br />Determination.<br />
  87. 87. MARKETING cont.<br /><ul><li>Another Nike+ SportBand Giveaway</li></li></ul><li>MARKETING cont.<br /><ul><li>Nike+ Minis + Favorite Quote</li></li></ul><li>MARKETING cont.<br /><ul><li>“Jittery Jolt” Coffee Mug Design Contest</li></li></ul><li>MARKETING cont.<br /><ul><li>Banner for Netherlands Blog
  88. 88. Let’s Be Nike+ Friends</li></li></ul><li>NIKE INFORMATION GATHERING<br /><ul><li>Let’s Talk Nike+ (via my Blog)
  89. 89. What Nike+ Device do you use?
  90. 90. Why do you use Nike+?
  91. 91. Why are you running the Human Race?
  92. 92. What city/state/country will you be running in?
  93. 93. Find all the responses HERE</li></li></ul><li>NIKE INFORMATION GATHERING<br /><ul><li>Dr. PowerSong – Let the PowerSong Move You (via my Blog)
  94. 94. I asked people for their PowerSongs
  95. 95. Find all the responses HERE</li></li></ul><li>REFERENCES FROM PIED PIPERS<br />
  96. 96. POSITIVE EFFECT ON YOUR NIKE+ USERS<br />jeremymiles26_2Just ordered the sportband & sensor, I'll get started when I get them<br />Elizabeth Caudillo Lastovica<br />Yes, try 100 lbs lighter, since owning Nike+ sensor & iPod!!<br />Jim Stritzinger<br />Great story! Similar to my own! I'm down 34 lbs since December using my Nike+. From 36 jeans back to 29's!<br />Carlos A TorresSarah, thank you for keeping us motivated, you’re doing a great job!!!. Since I joined all this challenges I’ve been running a lot more and it’s helping me to improve my endurance which is great because I’ll be running my first marathon in November. Keep up the great work!!!<br />
  97. 97. POSITIVE EFFECT ON YOUR NIKE+ USERS<br />Little Guy<br />these little challenges keep pushing me... to be slow and steady...lelpers said why do you keep running so much? i dunno, i guess cuz i'm accountable to something now... and now i'm running farther too. thanks.really... thanks. since the human race challenge came out i think i've doubled to tripled my distance per month.<br />Trina Saunders<br />Actually, since joining the Pipers, I've probably more than doubled my mileage. I love the challenges!!! Thanks so much, Sarah!!!<br />
  98. 98. POSITIVE EFFECT ON YOUR NIKE+ USERS<br />Tracy Beck Vetrano<br />Thank you Sarah for all your motivation!!! Keep up these challenges! What's next?? LOL!<br />Cory Jones<br />Great job Sarah!! Thanks for all the support I too a looking forward to training for a half marathon. Pipers For A Half!! Kinda catchy isn't it! Great time by the way!<br />Stan Krulewicz<br />Thank you for keeping us motivated. Great to part of such a good team.<br />Judi Diamond WalthourJust wanted to tell you that you've done a GREAT job as a Nike+ ambassador! Congratulations!<br />
  99. 99. POSITIVE EFFECT ON YOUR NIKE+ USERS<br />HATS OFF FOR THE BEST AMBASSADOR Nani-K<br />Great job everyone! def congratz to Sarah :) she def is an inspiration :) <br />Cochoz<br />Great job Sarah Kay! You did everything necessary to bring together beginners with us vets to make all of our running a better experience. –zinck1<br />Thanks for the motivation, Sarah. It really helped w/my training.<br />brainville<br />
  100. 100. POSITIVE EFFECT ON YOUR NIKE+ USERS<br />Sarah- Thanks for all of your motivation!! Can't wait until next year!!<br />Sprtfilled<br />Too much fun and I even got to meet Sarah Kay Hoffman! =)<br />MINIROWROW<br />I made it, it wasn't pretty but I did it, this was my first 10K so I feel good about it either way! Denna74<br />Just finished my first 10K. I did it with only 8 toe nails too. If I had 10 toe nails I probably would've won.<br />TheMarlonian<br />
  101. 101. POSITIVE EFFECT ON YOUR NIKE+ USERS<br />Got up before the wife to run a 10K on my honeymoon! Hopefully I wont be in the doghouse :) PixelCrew<br />Juli Hendrix Thornton<br />Sarah & the pied pipers, It was great to read everything from all of you and be so encouraged. It was an adventure well executed<br />You are a true inspiration! Love seeing your Nike+ runs. you're fast girl! Can't wait to see what you have coming up next! – Celinda Moore<br />Hi Sarah, I just wanted to thank you for being such a big motivation. I started running this past August and at first I couldn't even do 3k (not sure how many miles). I ran my first 10k a few weeks ago and came in 24th out of 250 women my age. I was so happy I almost cried. I find your Nike+ Challenges and facebook updates very motivating. When I am tired or it's cold and raining, I only have to think about Sarah's Pied Pipers. I am super excited about the race on Saturday. Thank you :) – Deva Gara<br />
  102. 102. RECOMMENDATIONS FOR NEXT YEAR<br /><ul><li>Start Promoting even earlier
  103. 103. Social Media takes time, since it’s supposed to be about engaging and not necessarily “selling”
  104. 104. For October Event, perhaps start promoting as early as May or June
  105. 105. Include the Whole World
  106. 106. Allow Ambassador’s to recruit people from around the world since it’s the Human Race
  107. 107. Include as many Nike+ users as possible
  108. 108. Hold contests to see how many people can be converted from using nothing or Garmin, online logging, etc. to using Nike+!</li>