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Getting your app ready for Black Friday and Cyber Monday

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Getting your app ready for Black Friday and Cyber Monday

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Learn more about Shopify, commerce apps and what you need to be ready for as traffic increases across commerce sites this holiday season.

Learn more about Shopify, commerce apps and what you need to be ready for as traffic increases across commerce sites this holiday season.

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Getting your app ready for Black Friday and Cyber Monday

  1. 1. Getting your app ready for Black Friday and Cyber Monday Sarah-Jane Morris, Developer Community Lead, Apps @ Shopify
  2. 2. But wait… what is Shopify?
  3. 3. 🚫
  4. 4. • A cloud-based, multi-channel commerce platform designed for small and medium-sized businesses • 500,000+ merchants on our platform (not including free trials) • Merchants in 175 countries What we are…
  5. 5. Don’t forgot about our sweet new Chip and Swipe Reader for Shopify POS 🔥
  6. 6. A lil’ namedropping
  7. 7. A lil’ namedropping
  8. 8. What exactly are Shopify Apps then?
  9. 9. 🤔
  10. 10. Shopify’s App Store
  11. 11. Our goal? Help merchants customize Shopify to meet 100% of their needs.
  12. 12. What kinds of apps truly benefit merchants?
  13. 13. 4 Average number of apps used by Shopify merchants 41% Of our app developers run their business solo
  14. 14. They both need all the help they can get!
  15. 15. Our goal as a company? Take the path that leads to more entrepreneurs.
  16. 16. Our annual stress test - BFCM! (Black Friday, Cyber Monday)
  17. 17. 220% $6.25B BFCM Fun Facts from 2016 more sessions* spent* 3x 30%more orders for Shopify merchants more sales from multi-channels * data collected by Adobe Digital Insights
  18. 18. 📱 🎁 BFCM Trends for 2017* more mobile conversion research starting earlier integrating offline and online 🙌convenience factor 🏬 “* from Shopify blog post “Black Friday Cyber Monday: 10 Tips and Upcoming Trends From Industry Experts”
  19. 19. True now, even more true during BFCM
  20. 20. SUPPORT IS QUEEN 👑 • Ways to proactively prepare for support:* • Set-up text expanders with common support responses. • Pre-write email responses for common app issues. • Send check-in emails to merchants during quiet times. * Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”
  21. 21. SUPPORT IS QUEEN 👑 • Ways to encourage self-support:* • Create documentation that merchants can use to help navigate and solve their app issues. • Update copy and prompts within the app to help guide merchants through functions and steps that frequently result in support needs. * Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”
  22. 22. SUPPORT IS QUEEN 👑 • Ways to add more empathy to support responses:* • Make response times a fast as possible to reduce merchant anxiety. • Use bots or automated tools to speed up response times. • HelpDesk is an SMB solution that can help scale support for apps * Taken from Shopify’s App Developer Medium Blog: “Expert Advice for Improving App Support”
  23. 23. Make a merchant’s life easier during BFCM, expect more merchants to hear about your app 🎉
  24. 24. • Get started building apps for us! http://developers.shopify.com • Our app store: https://apps.shopify.com/ • Our BFCM guide: https://www.shopify.com/bfcm • My twitter account: @SarahJaneMorris • My current fave Insta: @VegasStories Resources
  25. 25. Vegas the Turkish Pomeranian!
  26. 26. Thanks! @SarahJaneMorris @ShopifyDevs

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