Hyperlocal space


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Talk given to the October gathering of the Digital Editors' Network in Preston which updated on some of the ongoing research I've been doing to track UK developments in the hyperlocal news space. More information and an invitation to share links at my blog www.sarahhartley.wordpress.com.

Published in: News & Politics, Technology

Hyperlocal space

  1. 1. The hyperlocal space ; or is it hype about local? Sarah Hartley | Oct 2009 | Digital Editors’ Network
  2. 2. Context Big players Small players Future Introduction Today’s talk <ul><li>Share some research in the hyperlocal area. </li></ul><ul><li>Prompt some further discussion. </li></ul><ul><li>Ask for your help. </li></ul>Hyperlocal space
  3. 3. Context Big players Small players Future Introduction The hyperlocal space – why now? <ul><li>Fast-changing local news landscape. </li></ul><ul><li>Emerging communication tools offering new opportunities for citizens to connect with power. </li></ul><ul><li>Reduction of local journalism due to cuts/closures has created a vacuum. </li></ul><ul><li>An appetite to engage with local issues via blogs. </li></ul><ul><li>Hyperlocal start-ups and crowdsourced initiatives springing up. </li></ul>Hyperlocal space
  4. 4. Context Big players Small players Future Introduction Two major trends <ul><li>Big players buying up and moving in. </li></ul><ul><li>Small players emerging. </li></ul>Hyperlocal space
  5. 5. Designs Small players Future The big players What’s happening elsewhere? <ul><li>In the US; </li></ul><ul><li>In June, AOL bought Patch for $7 million. </li></ul><ul><li>In August MSNBC acquired EveryBlock </li></ul><ul><li>“ Hyperlocal news sites are becoming a hot commodity”. TechCrunch </li></ul>Hyperlocal space
  6. 6. Small players Future The big players Different approaches to the question <ul><li>Daily Mail launched 50 community sites in July. </li></ul><ul><li>&quot;These are not small news sites.” </li></ul><ul><li>Intended to be for ‘community interaction’ </li></ul>Hyperlocal space
  7. 7. Small players Big players Future Introduction Seeking to expand through partnership <ul><li>ITN propose ‘grand alliance’ </li></ul><ul><li>ITN, Johnston Press, Guardian Media Group and other media groups have entered the consultation process for the consortia first proposed by media regulator Ofcom and subsequently included in the government's Digital Britain report. </li></ul>Hyperlocal space
  8. 8. Small players Big players Future Introduction Seeking financial return <ul><li>Trinity Mirror trial hyperlocal advertising solution in the North East. </li></ul><ul><li>Follows on from postcode initiative on Teesside. </li></ul>Hyperlocal space
  9. 9. Forward together Emerging Introduction The Guardian signalling beatblogging move Future of journalism
  10. 10. Designs Research Next steps Update Second big trend <ul><li>Public organising themselves. </li></ul><ul><li>Collaborative investigations launched. </li></ul><ul><li>Securing funding from 4ip (Channel 4) ...and others. </li></ul>Local
  11. 11. Forward together Emerging Introduction Checks on power: Parliamentary Future of journalism
  12. 12. Checks on power: Welsh assembly Designs Research Next steps Update Local
  13. 13. Checks on power: Live from the council Small players Future Big players Hyperlocal space
  14. 14. Future Small players Big players Checks on power: Political activism Hyperlocal space
  15. 15. Future Small players Big players Carrying out investigations Hyperlocal space
  16. 16. Future Small players Big players Re-defining old formats “Lustings not listings” Hyperlocal space
  17. 17. Small players Future Big players Providing live events coverage <ul><li>People’s Voice Media looking to 60 sites across the North West. </li></ul><ul><li>Collaborating with established media – BBC. </li></ul>Hyperlocal space
  18. 18. Future Small players Big players Taking it to TV: Hyperlocal web TV Hyperlocal space
  19. 19. Small players Future Where does that leave us Big players Hyperlocal space
  20. 20. <ul><li>“ The overriding message to mainstream media was:  Watch your back – we’re filling the void you’re leaving behind! ” John Baron </li></ul>Small Players Future Where does that leave us? Big players Hyperlocal space
  21. 21. Future Small players Big players Response 1 Hyperlocal space
  22. 22. Future Small players Big players Response 2 Hyperlocal space
  23. 23. Future Small players Big players What use a journalist? 1. add capacity - phone wrangling during office hours. 2. bit more bite – have someone at arms length to tackle more difficult stuff. 3. court and crime reporting – in general any specialist reporting where contempt and special rules apply. 4. town hall stuff – a well trained journo will have understanding the budget, declarations of interest, expenses, procurement etc 5. skills transfer – basic tips for writing to get attention without being sensationalist and the basics of libel etc 6. build links – is there a bigger picture from sticking the blogs together?  And in general just network things together a bit. 7. broker relationships to syndicate local content – I don’t kid myself that they make any money from my stuff so i don’t expect to be paid.  Might be nice though if the local rag makes a donation to a local charity say for young people every time they lift a piece. Hyperlocal space
  24. 24. Future Small players Big players Collaboration Hyperlocal space
  25. 25. Future Small players Big players Is this the future? “ A future no longer controlled by a single newspaper but instead by an ecosystem made up of many players with varying motives, means and models, working collaboratively in networks.” Jeff Jarvis. Hyperlocal space
  26. 26. Future Small players Big players And finally………..that request for help <ul><li>Tracking moves in the hyperlocal space. </li></ul><ul><li>Interested in news, announcements, stat-ups. </li></ul><ul><li>Share via blog (www.sarahhartley.wordpress.com) or delicious (/sarahhartley). </li></ul>Hyperlocal space
  27. 27. Future Small players Big players Thank you! @foodiesarah | [email_address] | www.sarahhartley.wordpress.com Hyperlocal space
  28. 28. Sources, credits and links <ul><li>Slide 4: Participants in Jeecamp 2009, Birmingham. Pic copyright Sarah Hartley. </li></ul><ul><li>Slide 6: Announcement of Local People. http://www.journalism.co.uk/2/articles/535002.php </li></ul><ul><li>Slide 7: ITN's 'grand alliance' proposal. http://www.guardian.co.uk/media/pda/2009/oct/14/westminster-local-news </li></ul><ul><li>Slide 8: Trinity Mirror announce Addiply trial.http://www.guardian.co.uk/media/pda/2009/oct/13/addiply-local-ad-network </li></ul><ul><li>Slide 9: Guardian local recruitment announced. http://www.guardian.co.uk/media/pda/2009/oct/12/guardian-local-news-bloggers-emily-bell </li></ul><ul><li>Now hiring image: www.uberreview.com/.../uploads/now-hiring.jpg </li></ul><ul><li>Slide 11: They Work for you. www.theyworkforyou.com </li></ul><ul><li>Slide 12: Politics Cymru. politicscymru.blogspot.com </li></ul>* Slide 13: Ventnor Blog. http://ventnorblog.com/ * Slide 14: Pits 'n' Pots. www.pitsnpots.com. * Slide 15: Help Me Investigate. www.helpmeinvestigate.com. * Slide 16 : The Culture Vulture. http://theculturevulture.co.uk/blog * Slide 17: People's Voice Media. peoplesvoicemedia.co.uk Community reporters image from Smarter Cities, Salford 2009. Copyright Sarah Hartley. * Slide 18. East Salford Direct.www.eastsalforddirect.co.uk Slide 21: Ostrich with head in the sand image: Copyright http://englishpod.com/lessons/thats-funny * Slide 22: Child listening image: Copyright customersrock.wordpress.com/2008/07 * Slide 23: Talk About Local. http://talkaboutlocal.org/2009/07/29/journalists * Slide 24: Wordle of MPs expenses. http://www.guardian.co.uk/news/datablog/2009/may/08/mps-expenses-houseofcommons * Slide 25: Jeff Jarvis in The Guardian. http://www.guardian.co.uk/media/2009/sep/14/ecosystem-hyperlocal-bloggers