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Social Media And Career Development

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Presentation by RIN's Branwen Hide at the University of Southampton's School of Humanities.

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Social Media And Career Development

  1. 1. Social media and career development Branwen Hide March 23rd, 2010 University of Southampton School of Humanities Postgraduate Researcher Career Events
  2. 2. Outline <ul><li>What do we mean by social media </li></ul><ul><li>Social media as information source </li></ul><ul><li>Using social media to build a personal ‘brand’ </li></ul><ul><li>Creating an online research profile </li></ul><ul><li>General Issues </li></ul>
  3. 3. Who uses or have used the following <ul><li>Google </li></ul><ul><li>Facebook </li></ul><ul><li>RSS reader </li></ul><ul><ul><li>E.g googlereader, bloglines </li></ul></ul><ul><li>LinkedIn </li></ul><ul><li>Writes their own blog </li></ul><ul><li>Responds to others blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Social bookmarking sites </li></ul><ul><ul><li>E.g citeUlike, zetero or Mendeley </li></ul></ul><ul><li>Academia.edu </li></ul><ul><li>Other social networking sites </li></ul><ul><ul><li>E.g Researchgate, H-net, Graduate Junction, </li></ul></ul>
  4. 4. What do we mean by social media <ul><li>Sites that are based on user participation and user generated content </li></ul><ul><ul><li>Such as twitter, citeUlike, de.li.cious, blogs </li></ul></ul><ul><li>Encourage large scale discussions among users with similar interests </li></ul><ul><li>Enable access and dissemination of information to a wide audience </li></ul>
  5. 5. Types of social networking sites of particular relevance to researchers <ul><li>Microblogging sites </li></ul><ul><ul><li>Like a traditional blog but the content is much shorter </li></ul></ul><ul><ul><ul><li>Friend feed, twitter </li></ul></ul></ul><ul><li>Social networking sites </li></ul><ul><ul><li>E.g. Facebook - but there are a large number of specialist sites that may be more appropriate </li></ul></ul><ul><li>Bookmarking sites </li></ul><ul><ul><li>These allow you to bookmark either websites or web content and share them with your network </li></ul></ul><ul><ul><ul><li>Del.i.cious, connetae </li></ul></ul></ul><ul><li>Referencing sites </li></ul><ul><ul><li>Similar to Endnote, but free and you have an online component </li></ul></ul><ul><ul><li>Some allow you to also store the PDF document </li></ul></ul><ul><ul><li>Share content with your network </li></ul></ul><ul><li>Aggregators </li></ul><ul><ul><li>Pull content together from a number of different sources </li></ul></ul><ul><ul><ul><li>RSS feed readers </li></ul></ul></ul>
  6. 6. <ul><li>Traditional job search </li></ul><ul><li>Use job boards to find opportunities </li></ul><ul><li>Read the job vacancy pages of relevant literature </li></ul><ul><li>Monitor a number of job sites </li></ul><ul><ul><li>Email lists </li></ul></ul><ul><li>Cold send out of resumes </li></ul><ul><li>Passive networking </li></ul><ul><li>Web 2.0 job search </li></ul><ul><li>Career news and vacancies come to you </li></ul><ul><ul><li>RSS feeds, Twitter etc. </li></ul></ul><ul><li>Specialist search engines and subject sites </li></ul><ul><li>Use meta sites – these collate information from a variety of sites </li></ul><ul><li>Develop a personal ‘brand’ </li></ul><ul><li>Create a virtual resume/profile </li></ul><ul><li>be ‘discovered’ </li></ul><ul><li>Expanded active network </li></ul>
  7. 7. Using social media to find a job <ul><li>AHRC Funding Opportunities </li></ul><ul><ul><ul><li>Available via Twitter and RSS feed </li></ul></ul></ul><ul><li>ESRC Funding Opportunities </li></ul><ul><ul><ul><li>Available via RSS </li></ul></ul></ul><ul><li>H-Net </li></ul><ul><ul><ul><li>Designated job opportunities section of the website </li></ul></ul></ul><ul><li>ResearchGate </li></ul><ul><ul><ul><li>Career Opportunities in Research, Science & Higher Education. </li></ul></ul></ul><ul><li>European Commission </li></ul><ul><ul><ul><li>Share funding opportunities and store via social bookmarking sites </li></ul></ul></ul><ul><li>Jobs.ac.uk </li></ul><ul><ul><li>Available via RSS feed </li></ul></ul>
  8. 8. Creating an online presence Self-marketing
  9. 9. Web presence
  10. 10. Why go online <ul><li>Meet others with similar interests </li></ul><ul><li>Keep up-to-date with information from your field </li></ul><ul><li>Expand your horizon </li></ul><ul><li>Market yourself </li></ul><ul><li>Develop and showcase specific skills </li></ul><ul><li>Find out about: </li></ul><ul><ul><li>upcoming conferences/seminars </li></ul></ul><ul><ul><li>Funding, job and intern opportunities </li></ul></ul>
  11. 11. Research life cycle Research Production Publication Development of a research idea Post-publication and distribution Pre-publication dissemination Literature reviews, online data bases, online archival material, online discussions Text mining, virtual lab equipment, online-analysis, reuse of existing data Blogs, wikis, networking sites, on-line forums E-journals, e-books, open access publications, subject specific repositories Blogs, wikis, online-forums, networking sites, slideshare, Flicker, YouTube, institutional repositories, reference sharing sites, subject specific repositories, Society web pages Times Archives Online, UKPMC, UKDA EMBL,H-net.org, Economists online myExperiment, Ensembl MyExperiment, arXiv, Friendfeed Researchgate, H-net.org Mendeley, citeUlike, Connotea, Twitter, Omeka, ScholarPress PLoS, open humanities press, EBI, PDB, UKDA, UKPMC
  12. 12. Creating an online profile <ul><li>Think of it as an online CV </li></ul><ul><li>Develop your own website, utilize existing social networking sites, create a profile on your institute’s research pages etc. </li></ul><ul><li>Make sure you include up-to-date contact details including email address </li></ul><ul><li>short statement of current work and why it is relevant </li></ul><ul><li>Collaborations </li></ul><ul><li>Publications or publication plans </li></ul><ul><li>Conferences/papers/talks you have presented or will be presenting at </li></ul><ul><ul><ul><li>include details of the event </li></ul></ul></ul>
  13. 13. <ul><li>Teaching commitments and resources (if you have them) </li></ul><ul><li>Society memberships </li></ul><ul><li>List groups or committees you are involved with </li></ul><ul><ul><ul><li>e.g post graduate representative on committee X at your university </li></ul></ul></ul><ul><li>Other related interests and experiences </li></ul><ul><ul><ul><li>Particularly if changing fields or leaving academia </li></ul></ul></ul><ul><li>Future research plans or career plans </li></ul><ul><ul><ul><li>And why </li></ul></ul></ul><ul><li>Let people know it exists </li></ul><ul><ul><ul><li>Include the address in your email signature </li></ul></ul></ul><ul><ul><ul><li>Include URL on other social media sites </li></ul></ul></ul><ul><li>Populate multiple platforms </li></ul><ul><ul><ul><li>This will allow as many people as possible to see you </li></ul></ul></ul>
  14. 14. Things to bear in mind <ul><li>Know where your audience is </li></ul><ul><ul><ul><ul><li>Ask colleagues where they are </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Spend some time searching </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Develop existing links </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Use multiple platforms </li></ul></ul></ul></ul><ul><li>Professional vs personal image </li></ul><ul><ul><ul><ul><li>Want this to be a true reflection of who you are </li></ul></ul></ul></ul><ul><li>Do not post anything you would not want a potential employer to see </li></ul><ul><ul><ul><ul><li>Use privacy settings </li></ul></ul></ul></ul><ul><li>Its important you interact in the environment as much as you feel comfortable </li></ul><ul><li>Building and maintaining a network takes time and energy </li></ul><ul><li>Make use of tagging and keywords </li></ul><ul><ul><ul><li>You want people to be able to find you </li></ul></ul></ul>
  15. 15. Social media sites <ul><li>Zotero </li></ul><ul><li>citeUlike </li></ul><ul><li>Conneta </li></ul><ul><li>Mendeley </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Diggo </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Newsvine </li></ul><ul><li>Omeka </li></ul><ul><li>ScholarPress </li></ul><ul><li>open humanities press </li></ul><ul><li>Institutional repositories </li></ul><ul><li>Facebook </li></ul><ul><li>Academia.edu </li></ul><ul><li>LinkedIn </li></ul><ul><li>Nature Networks </li></ul><ul><li>Researchgate </li></ul><ul><li>H-net </li></ul><ul><li>Economists online </li></ul><ul><li>Arts-humanities.net </li></ul><ul><li>Graduate Junction </li></ul><ul><li>Methodspace </li></ul><ul><li>Biomed Experts </li></ul><ul><li>Scispace.net </li></ul><ul><li>Institutional research pages </li></ul><ul><li>Personal websites </li></ul><ul><li>Research wikis </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>ScienceStage </li></ul><ul><li>Bloglines </li></ul><ul><li>Google reader </li></ul><ul><li>Twitter </li></ul><ul><li>Friendfeed </li></ul><ul><li>Ning </li></ul>
  16. 16. References <ul><li>Digital researchers - presentations, blogs and discussion http://www.vitae.ac.uk/researchers/219961/Digital-researcher-blog.html </li></ul><ul><li>Wired For Work, Elizabeth Wilkinson and Alex Hardman http://manchesterpgcareers.wordpress.com/2009/06/26/slides-pathways / </li></ul><ul><li>Social Media – Creating an Online Research Profile, Emily Bannister http://pgrdocblog.wordpress.com/2010/03/16/social-media-creating-an-online-research-profile / </li></ul><ul><li>Adventures in career development, Tristram Hooley http://adventuresincareerdevelopment.posterous.com / </li></ul>
  17. 17. Branwen Hide Liaison and Partnership Officer Research Information Network Branwen.hide@rin.ac.uk, http://rin.academia.edu/BranwenHide twitter branwenhide www.rin.ac.uk

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