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Social Media And Career Development


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Presentation by RIN's Branwen Hide at the University of Southampton's School of Humanities.

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Social Media And Career Development

  1. 1. Social media and career development Branwen Hide March 23rd, 2010 University of Southampton School of Humanities Postgraduate Researcher Career Events
  2. 2. Outline <ul><li>What do we mean by social media </li></ul><ul><li>Social media as information source </li></ul><ul><li>Using social media to build a personal ‘brand’ </li></ul><ul><li>Creating an online research profile </li></ul><ul><li>General Issues </li></ul>
  3. 3. Who uses or have used the following <ul><li>Google </li></ul><ul><li>Facebook </li></ul><ul><li>RSS reader </li></ul><ul><ul><li>E.g googlereader, bloglines </li></ul></ul><ul><li>LinkedIn </li></ul><ul><li>Writes their own blog </li></ul><ul><li>Responds to others blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Social bookmarking sites </li></ul><ul><ul><li>E.g citeUlike, zetero or Mendeley </li></ul></ul><ul><li> </li></ul><ul><li>Other social networking sites </li></ul><ul><ul><li>E.g Researchgate, H-net, Graduate Junction, </li></ul></ul>
  4. 4. What do we mean by social media <ul><li>Sites that are based on user participation and user generated content </li></ul><ul><ul><li>Such as twitter, citeUlike,, blogs </li></ul></ul><ul><li>Encourage large scale discussions among users with similar interests </li></ul><ul><li>Enable access and dissemination of information to a wide audience </li></ul>
  5. 5. Types of social networking sites of particular relevance to researchers <ul><li>Microblogging sites </li></ul><ul><ul><li>Like a traditional blog but the content is much shorter </li></ul></ul><ul><ul><ul><li>Friend feed, twitter </li></ul></ul></ul><ul><li>Social networking sites </li></ul><ul><ul><li>E.g. Facebook - but there are a large number of specialist sites that may be more appropriate </li></ul></ul><ul><li>Bookmarking sites </li></ul><ul><ul><li>These allow you to bookmark either websites or web content and share them with your network </li></ul></ul><ul><ul><ul><li>Del.i.cious, connetae </li></ul></ul></ul><ul><li>Referencing sites </li></ul><ul><ul><li>Similar to Endnote, but free and you have an online component </li></ul></ul><ul><ul><li>Some allow you to also store the PDF document </li></ul></ul><ul><ul><li>Share content with your network </li></ul></ul><ul><li>Aggregators </li></ul><ul><ul><li>Pull content together from a number of different sources </li></ul></ul><ul><ul><ul><li>RSS feed readers </li></ul></ul></ul>
  6. 6. <ul><li>Traditional job search </li></ul><ul><li>Use job boards to find opportunities </li></ul><ul><li>Read the job vacancy pages of relevant literature </li></ul><ul><li>Monitor a number of job sites </li></ul><ul><ul><li>Email lists </li></ul></ul><ul><li>Cold send out of resumes </li></ul><ul><li>Passive networking </li></ul><ul><li>Web 2.0 job search </li></ul><ul><li>Career news and vacancies come to you </li></ul><ul><ul><li>RSS feeds, Twitter etc. </li></ul></ul><ul><li>Specialist search engines and subject sites </li></ul><ul><li>Use meta sites – these collate information from a variety of sites </li></ul><ul><li>Develop a personal ‘brand’ </li></ul><ul><li>Create a virtual resume/profile </li></ul><ul><li>be ‘discovered’ </li></ul><ul><li>Expanded active network </li></ul>
  7. 7. Using social media to find a job <ul><li>AHRC Funding Opportunities </li></ul><ul><ul><ul><li>Available via Twitter and RSS feed </li></ul></ul></ul><ul><li>ESRC Funding Opportunities </li></ul><ul><ul><ul><li>Available via RSS </li></ul></ul></ul><ul><li>H-Net </li></ul><ul><ul><ul><li>Designated job opportunities section of the website </li></ul></ul></ul><ul><li>ResearchGate </li></ul><ul><ul><ul><li>Career Opportunities in Research, Science & Higher Education. </li></ul></ul></ul><ul><li>European Commission </li></ul><ul><ul><ul><li>Share funding opportunities and store via social bookmarking sites </li></ul></ul></ul><ul><li> </li></ul><ul><ul><li>Available via RSS feed </li></ul></ul>
  8. 8. Creating an online presence Self-marketing
  9. 9. Web presence
  10. 10. Why go online <ul><li>Meet others with similar interests </li></ul><ul><li>Keep up-to-date with information from your field </li></ul><ul><li>Expand your horizon </li></ul><ul><li>Market yourself </li></ul><ul><li>Develop and showcase specific skills </li></ul><ul><li>Find out about: </li></ul><ul><ul><li>upcoming conferences/seminars </li></ul></ul><ul><ul><li>Funding, job and intern opportunities </li></ul></ul>
  11. 11. Research life cycle Research Production Publication Development of a research idea Post-publication and distribution Pre-publication dissemination Literature reviews, online data bases, online archival material, online discussions Text mining, virtual lab equipment, online-analysis, reuse of existing data Blogs, wikis, networking sites, on-line forums E-journals, e-books, open access publications, subject specific repositories Blogs, wikis, online-forums, networking sites, slideshare, Flicker, YouTube, institutional repositories, reference sharing sites, subject specific repositories, Society web pages Times Archives Online, UKPMC, UKDA EMBL,, Economists online myExperiment, Ensembl MyExperiment, arXiv, Friendfeed Researchgate, Mendeley, citeUlike, Connotea, Twitter, Omeka, ScholarPress PLoS, open humanities press, EBI, PDB, UKDA, UKPMC
  12. 12. Creating an online profile <ul><li>Think of it as an online CV </li></ul><ul><li>Develop your own website, utilize existing social networking sites, create a profile on your institute’s research pages etc. </li></ul><ul><li>Make sure you include up-to-date contact details including email address </li></ul><ul><li>short statement of current work and why it is relevant </li></ul><ul><li>Collaborations </li></ul><ul><li>Publications or publication plans </li></ul><ul><li>Conferences/papers/talks you have presented or will be presenting at </li></ul><ul><ul><ul><li>include details of the event </li></ul></ul></ul>
  13. 13. <ul><li>Teaching commitments and resources (if you have them) </li></ul><ul><li>Society memberships </li></ul><ul><li>List groups or committees you are involved with </li></ul><ul><ul><ul><li>e.g post graduate representative on committee X at your university </li></ul></ul></ul><ul><li>Other related interests and experiences </li></ul><ul><ul><ul><li>Particularly if changing fields or leaving academia </li></ul></ul></ul><ul><li>Future research plans or career plans </li></ul><ul><ul><ul><li>And why </li></ul></ul></ul><ul><li>Let people know it exists </li></ul><ul><ul><ul><li>Include the address in your email signature </li></ul></ul></ul><ul><ul><ul><li>Include URL on other social media sites </li></ul></ul></ul><ul><li>Populate multiple platforms </li></ul><ul><ul><ul><li>This will allow as many people as possible to see you </li></ul></ul></ul>
  14. 14. Things to bear in mind <ul><li>Know where your audience is </li></ul><ul><ul><ul><ul><li>Ask colleagues where they are </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Spend some time searching </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Develop existing links </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Use multiple platforms </li></ul></ul></ul></ul><ul><li>Professional vs personal image </li></ul><ul><ul><ul><ul><li>Want this to be a true reflection of who you are </li></ul></ul></ul></ul><ul><li>Do not post anything you would not want a potential employer to see </li></ul><ul><ul><ul><ul><li>Use privacy settings </li></ul></ul></ul></ul><ul><li>Its important you interact in the environment as much as you feel comfortable </li></ul><ul><li>Building and maintaining a network takes time and energy </li></ul><ul><li>Make use of tagging and keywords </li></ul><ul><ul><ul><li>You want people to be able to find you </li></ul></ul></ul>
  15. 15. Social media sites <ul><li>Zotero </li></ul><ul><li>citeUlike </li></ul><ul><li>Conneta </li></ul><ul><li>Mendeley </li></ul><ul><li> </li></ul><ul><li>Diggo </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Newsvine </li></ul><ul><li>Omeka </li></ul><ul><li>ScholarPress </li></ul><ul><li>open humanities press </li></ul><ul><li>Institutional repositories </li></ul><ul><li>Facebook </li></ul><ul><li> </li></ul><ul><li>LinkedIn </li></ul><ul><li>Nature Networks </li></ul><ul><li>Researchgate </li></ul><ul><li>H-net </li></ul><ul><li>Economists online </li></ul><ul><li> </li></ul><ul><li>Graduate Junction </li></ul><ul><li>Methodspace </li></ul><ul><li>Biomed Experts </li></ul><ul><li> </li></ul><ul><li>Institutional research pages </li></ul><ul><li>Personal websites </li></ul><ul><li>Research wikis </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>ScienceStage </li></ul><ul><li>Bloglines </li></ul><ul><li>Google reader </li></ul><ul><li>Twitter </li></ul><ul><li>Friendfeed </li></ul><ul><li>Ning </li></ul>
  16. 16. References <ul><li>Digital researchers - presentations, blogs and discussion </li></ul><ul><li>Wired For Work, Elizabeth Wilkinson and Alex Hardman / </li></ul><ul><li>Social Media – Creating an Online Research Profile, Emily Bannister / </li></ul><ul><li>Adventures in career development, Tristram Hooley / </li></ul>
  17. 17. Branwen Hide Liaison and Partnership Officer Research Information Network, twitter branwenhide