Social Media And Career Development


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Presentation by RIN's Branwen Hide at the University of Southampton's School of Humanities.

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  • -personal background Recently completed my DPHIL in the department of clinical medicine at Oxford, and have been working for the RIN for ~ a year and a half We enhance and broaden understanding of how researchers in the UK create and use information resources and services of all kinds and try and bridge the gap between researchers and policy makers at all levels
  • At the beginning I am going to ask you a lot of questions
  • Before we get stated - how many of you have used the following for professional or personal reasons – put your hand up
  • These types of sites fall into a number of different categories
  • There are more types of sites than this, as I have not included sites where you can share workflows or protocols – I have also not included wikis and blgos – as I am assuming all of you sort of know what they are and will have had some experience of them even if it is only through wikipedia.
  • - This is some work that we have done which shows that actually not everyone is using these tools and that we do need to challenge this assumption. -
  • In many ways this is similar to traditional way of finind a job – sign up for various news lists but they just happen to be twitter feeds or RSS feeds People underestimate that amount of information being posted on twitter – most employers and this included the funding councils all have twitter accounts where they post upcoming funding and job opportunities
  • How many of you have ever googled yourself? Very good exercise, especially as the majority of employers will do a quick Goole search And having an online research profile is becoming increasingly important for those wanting to make contact with other researchers and people interested in the same things Important to note that my facebook profile is not one of the top hits as this is something I use for personal life not my professional life My own google search – top 12 items are me – now it helps as I have a slightly unusual name
  • And having an online research profile is becoming increasingly important for those wanting to make contact with other researchers and people interested in the same things By having a good web presence I have been invited to give talks and join committee I would otherwise not have been involved –
  • Want to highlight ht enumber and different types of sites I am talking about Importantly this is not just something you do as an add one – but something that should hopefully become part of your everyday research life cycle. Research 2.0 - Research 2.0 involves new Internet-enabled methods of generating peer-produced online content by leveraging the lightweight, easy-to-use and easy-to-modify tools of Web 2.0 (wikis, blogs, mashups, social networking sites, content sharing sites, applets, etc.) by reusing, re-purposing and/or redesigning them as tools and resources for academic research. Eric Meyers Oii Current research practises: have a look the list we had for current research practises and now think the resources you use and those that are web based There are actually web based tools and resources for all stages of the research life cycle (go through cycle) Question then is what are the implications for this – that does it mean for traditional sources of information i.e. non-digital materials?
  • Monitor how succesful you have been in creating your online presence: very simple google yourself and see how that changes over time set up a google alert Google analytics to monitor your website usgage Sites such as also inlcude these – you get an email every time someone searchers for you, it trackes howmany times your papers or talks were viewed etc.
  • Social Media And Career Development

    1. 1. Social media and career development Branwen Hide March 23rd, 2010 University of Southampton School of Humanities Postgraduate Researcher Career Events
    2. 2. Outline <ul><li>What do we mean by social media </li></ul><ul><li>Social media as information source </li></ul><ul><li>Using social media to build a personal ‘brand’ </li></ul><ul><li>Creating an online research profile </li></ul><ul><li>General Issues </li></ul>
    3. 3. Who uses or have used the following <ul><li>Google </li></ul><ul><li>Facebook </li></ul><ul><li>RSS reader </li></ul><ul><ul><li>E.g googlereader, bloglines </li></ul></ul><ul><li>LinkedIn </li></ul><ul><li>Writes their own blog </li></ul><ul><li>Responds to others blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Social bookmarking sites </li></ul><ul><ul><li>E.g citeUlike, zetero or Mendeley </li></ul></ul><ul><li> </li></ul><ul><li>Other social networking sites </li></ul><ul><ul><li>E.g Researchgate, H-net, Graduate Junction, </li></ul></ul>
    4. 4. What do we mean by social media <ul><li>Sites that are based on user participation and user generated content </li></ul><ul><ul><li>Such as twitter, citeUlike,, blogs </li></ul></ul><ul><li>Encourage large scale discussions among users with similar interests </li></ul><ul><li>Enable access and dissemination of information to a wide audience </li></ul>
    5. 5. Types of social networking sites of particular relevance to researchers <ul><li>Microblogging sites </li></ul><ul><ul><li>Like a traditional blog but the content is much shorter </li></ul></ul><ul><ul><ul><li>Friend feed, twitter </li></ul></ul></ul><ul><li>Social networking sites </li></ul><ul><ul><li>E.g. Facebook - but there are a large number of specialist sites that may be more appropriate </li></ul></ul><ul><li>Bookmarking sites </li></ul><ul><ul><li>These allow you to bookmark either websites or web content and share them with your network </li></ul></ul><ul><ul><ul><li>Del.i.cious, connetae </li></ul></ul></ul><ul><li>Referencing sites </li></ul><ul><ul><li>Similar to Endnote, but free and you have an online component </li></ul></ul><ul><ul><li>Some allow you to also store the PDF document </li></ul></ul><ul><ul><li>Share content with your network </li></ul></ul><ul><li>Aggregators </li></ul><ul><ul><li>Pull content together from a number of different sources </li></ul></ul><ul><ul><ul><li>RSS feed readers </li></ul></ul></ul>
    6. 6. <ul><li>Traditional job search </li></ul><ul><li>Use job boards to find opportunities </li></ul><ul><li>Read the job vacancy pages of relevant literature </li></ul><ul><li>Monitor a number of job sites </li></ul><ul><ul><li>Email lists </li></ul></ul><ul><li>Cold send out of resumes </li></ul><ul><li>Passive networking </li></ul><ul><li>Web 2.0 job search </li></ul><ul><li>Career news and vacancies come to you </li></ul><ul><ul><li>RSS feeds, Twitter etc. </li></ul></ul><ul><li>Specialist search engines and subject sites </li></ul><ul><li>Use meta sites – these collate information from a variety of sites </li></ul><ul><li>Develop a personal ‘brand’ </li></ul><ul><li>Create a virtual resume/profile </li></ul><ul><li>be ‘discovered’ </li></ul><ul><li>Expanded active network </li></ul>
    7. 7. Using social media to find a job <ul><li>AHRC Funding Opportunities </li></ul><ul><ul><ul><li>Available via Twitter and RSS feed </li></ul></ul></ul><ul><li>ESRC Funding Opportunities </li></ul><ul><ul><ul><li>Available via RSS </li></ul></ul></ul><ul><li>H-Net </li></ul><ul><ul><ul><li>Designated job opportunities section of the website </li></ul></ul></ul><ul><li>ResearchGate </li></ul><ul><ul><ul><li>Career Opportunities in Research, Science & Higher Education. </li></ul></ul></ul><ul><li>European Commission </li></ul><ul><ul><ul><li>Share funding opportunities and store via social bookmarking sites </li></ul></ul></ul><ul><li> </li></ul><ul><ul><li>Available via RSS feed </li></ul></ul>
    8. 8. Creating an online presence Self-marketing
    9. 9. Web presence
    10. 10. Why go online <ul><li>Meet others with similar interests </li></ul><ul><li>Keep up-to-date with information from your field </li></ul><ul><li>Expand your horizon </li></ul><ul><li>Market yourself </li></ul><ul><li>Develop and showcase specific skills </li></ul><ul><li>Find out about: </li></ul><ul><ul><li>upcoming conferences/seminars </li></ul></ul><ul><ul><li>Funding, job and intern opportunities </li></ul></ul>
    11. 11. Research life cycle Research Production Publication Development of a research idea Post-publication and distribution Pre-publication dissemination Literature reviews, online data bases, online archival material, online discussions Text mining, virtual lab equipment, online-analysis, reuse of existing data Blogs, wikis, networking sites, on-line forums E-journals, e-books, open access publications, subject specific repositories Blogs, wikis, online-forums, networking sites, slideshare, Flicker, YouTube, institutional repositories, reference sharing sites, subject specific repositories, Society web pages Times Archives Online, UKPMC, UKDA EMBL,, Economists online myExperiment, Ensembl MyExperiment, arXiv, Friendfeed Researchgate, Mendeley, citeUlike, Connotea, Twitter, Omeka, ScholarPress PLoS, open humanities press, EBI, PDB, UKDA, UKPMC
    12. 12. Creating an online profile <ul><li>Think of it as an online CV </li></ul><ul><li>Develop your own website, utilize existing social networking sites, create a profile on your institute’s research pages etc. </li></ul><ul><li>Make sure you include up-to-date contact details including email address </li></ul><ul><li>short statement of current work and why it is relevant </li></ul><ul><li>Collaborations </li></ul><ul><li>Publications or publication plans </li></ul><ul><li>Conferences/papers/talks you have presented or will be presenting at </li></ul><ul><ul><ul><li>include details of the event </li></ul></ul></ul>
    13. 13. <ul><li>Teaching commitments and resources (if you have them) </li></ul><ul><li>Society memberships </li></ul><ul><li>List groups or committees you are involved with </li></ul><ul><ul><ul><li>e.g post graduate representative on committee X at your university </li></ul></ul></ul><ul><li>Other related interests and experiences </li></ul><ul><ul><ul><li>Particularly if changing fields or leaving academia </li></ul></ul></ul><ul><li>Future research plans or career plans </li></ul><ul><ul><ul><li>And why </li></ul></ul></ul><ul><li>Let people know it exists </li></ul><ul><ul><ul><li>Include the address in your email signature </li></ul></ul></ul><ul><ul><ul><li>Include URL on other social media sites </li></ul></ul></ul><ul><li>Populate multiple platforms </li></ul><ul><ul><ul><li>This will allow as many people as possible to see you </li></ul></ul></ul>
    14. 14. Things to bear in mind <ul><li>Know where your audience is </li></ul><ul><ul><ul><ul><li>Ask colleagues where they are </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Spend some time searching </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Develop existing links </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Use multiple platforms </li></ul></ul></ul></ul><ul><li>Professional vs personal image </li></ul><ul><ul><ul><ul><li>Want this to be a true reflection of who you are </li></ul></ul></ul></ul><ul><li>Do not post anything you would not want a potential employer to see </li></ul><ul><ul><ul><ul><li>Use privacy settings </li></ul></ul></ul></ul><ul><li>Its important you interact in the environment as much as you feel comfortable </li></ul><ul><li>Building and maintaining a network takes time and energy </li></ul><ul><li>Make use of tagging and keywords </li></ul><ul><ul><ul><li>You want people to be able to find you </li></ul></ul></ul>
    15. 15. Social media sites <ul><li>Zotero </li></ul><ul><li>citeUlike </li></ul><ul><li>Conneta </li></ul><ul><li>Mendeley </li></ul><ul><li> </li></ul><ul><li>Diggo </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Newsvine </li></ul><ul><li>Omeka </li></ul><ul><li>ScholarPress </li></ul><ul><li>open humanities press </li></ul><ul><li>Institutional repositories </li></ul><ul><li>Facebook </li></ul><ul><li> </li></ul><ul><li>LinkedIn </li></ul><ul><li>Nature Networks </li></ul><ul><li>Researchgate </li></ul><ul><li>H-net </li></ul><ul><li>Economists online </li></ul><ul><li> </li></ul><ul><li>Graduate Junction </li></ul><ul><li>Methodspace </li></ul><ul><li>Biomed Experts </li></ul><ul><li> </li></ul><ul><li>Institutional research pages </li></ul><ul><li>Personal websites </li></ul><ul><li>Research wikis </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>ScienceStage </li></ul><ul><li>Bloglines </li></ul><ul><li>Google reader </li></ul><ul><li>Twitter </li></ul><ul><li>Friendfeed </li></ul><ul><li>Ning </li></ul>
    16. 16. References <ul><li>Digital researchers - presentations, blogs and discussion </li></ul><ul><li>Wired For Work, Elizabeth Wilkinson and Alex Hardman / </li></ul><ul><li>Social Media – Creating an Online Research Profile, Emily Bannister / </li></ul><ul><li>Adventures in career development, Tristram Hooley / </li></ul>
    17. 17. Branwen Hide Liaison and Partnership Officer Research Information Network, twitter branwenhide