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Executive Visibility Sample.pdf

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ALL ABOUT
JOANNE CREVOISERAT
CEO
TAPESTRY
JOANNE BELIEVES THAT....
• Products can be & should be both beautiful & responsible
• The opportunities for innovation are endless
• Consumers are value-driven, & care about engaging with brands that reflect
their own values
• Staying on top of consumer spending habits & building a resilient brand is
crucial
• A key to success is staying up to date with technology
⚬ Including AI
• Gen-z is important as the rising generation of talent
⚬ It is important to understand their drives: values & desires for products
• In consumer culture, brands matter
⚬ Consumers want more DE&I & ESG
• The power of listening is necessary
• Being consumer forward allows understanding, growth & success
• CSR is a must
• Being authentic & genuine is the most effective route
PRIOR BONUS POINTS
• 2022 Forbes 50 over 50
• Tapestry Associate Relief Fund
• Tapestry volunteer work - 60,000 hours/ year goal
⚬ Hetrick-Martin Institute : outreach kits for at-risk LGBTQIA+ youth
JOANNE CREVOISERAT
CEO
TAPESTRY
RECENTLY ATTENDED CONFERENCES
• FT Future of Retail Summit
⚬ Tapestry’s focus on creating lasting emotional
connections with consumers
• Shoptalk
⚬ Tapestry’s transformation & how they plan to drive
growth accross their brands
• Annual North America Store Leadership Conferences
RECOMMENDED CONFERENCES
• Business of Fashion (BoF) Voices
• WWD Apparel & Retail CEO Summit
POTENTIAL TOPIC(S)
• Tapestry’s ability to stay true to brand and remain authentic with
change
• Tapestry’s commitment to CSR and brand authenticity
• Business of Fashion (BoF) Voices
covers a wide range of topics
including:
⚬ DEI & ESG
⚬ Technology advancements
⚬ Living with purpose & authenticity
• Hot topics of the conference are all of
importance to Joanne & Tapestry’s
values
• BoF’s the State of Fashion 2023
Report included executive interview
with Joanne
• WWD Apparel & Retail CEO
Summit brings professionals
together to discuss challenges &
opportunities in the fashion &
retail sector
• LVMH will be participating in the
conference
• Joanne’s participation would not
be of competition, but in
demonstrating that Tapestry is on
their own route. #unbothered
#busyrunningbusinesses
• Avoided women-based
conferences
⚬ In an interview when asked
about challenges she’s faced
as a female CEO, Joanne
responded, “I think the CEO
position is challenging for
anyone regardless,”
• Even subtly in interviews Joanne
pushes for social change. The
gender card is not one she plays
& instead focuses on equality.
WHY THIS WORKS
REASONS WHY
• Joanne can walk the walk, & talk the
talk, but she’s a CEO who practices
that all great leaders lead in silence &
by example.
• Criticisms of Joanne’s decision are
high.
• Overdone press & interviews will read
as overcompensation & uncertainty.
• In this narrative, Joanne is confident,
calm & unbothered - she knows what
she’s doing.
TACTIC TWO
• Nominate Joanne for industry awards.
Examples for ideas include:
⚬ Business Leadership Award
⚬ Fortune’s Most Powerful Women
• [Optional bonus idea] Give Joanne a
public blog / newsletter covering news
& updates for Tapestry as well as their
stance on current events
TACTIC ONE
• Release Instagram lite campaign to
Tapestry’s social media pages as a
teaser / trailer to the recent Capri
acquisition
⚬ Instagram slide posts / short video
clips etc.
• We know how great Joanne is, but
industry awards help us to solidify
these views to the public.
• An additional ‘credential’ that further
backs Joanne’s expertise (& her
decision in the acquisition)
• Joanne is well-spoken, & her words
cut with meaning & power
• Joanne knows brands matter. A blog /
newsletter will resonate w/ consumers
on not only how Tapestry matters, but
the leadership behind it all.

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Executive Visibility Sample.pdf

  • 1. ALL ABOUT JOANNE CREVOISERAT CEO TAPESTRY JOANNE BELIEVES THAT.... • Products can be & should be both beautiful & responsible • The opportunities for innovation are endless • Consumers are value-driven, & care about engaging with brands that reflect their own values • Staying on top of consumer spending habits & building a resilient brand is crucial • A key to success is staying up to date with technology ⚬ Including AI • Gen-z is important as the rising generation of talent ⚬ It is important to understand their drives: values & desires for products • In consumer culture, brands matter ⚬ Consumers want more DE&I & ESG • The power of listening is necessary • Being consumer forward allows understanding, growth & success • CSR is a must • Being authentic & genuine is the most effective route PRIOR BONUS POINTS • 2022 Forbes 50 over 50 • Tapestry Associate Relief Fund • Tapestry volunteer work - 60,000 hours/ year goal ⚬ Hetrick-Martin Institute : outreach kits for at-risk LGBTQIA+ youth
  • 2. JOANNE CREVOISERAT CEO TAPESTRY RECENTLY ATTENDED CONFERENCES • FT Future of Retail Summit ⚬ Tapestry’s focus on creating lasting emotional connections with consumers • Shoptalk ⚬ Tapestry’s transformation & how they plan to drive growth accross their brands • Annual North America Store Leadership Conferences RECOMMENDED CONFERENCES • Business of Fashion (BoF) Voices • WWD Apparel & Retail CEO Summit POTENTIAL TOPIC(S) • Tapestry’s ability to stay true to brand and remain authentic with change • Tapestry’s commitment to CSR and brand authenticity
  • 3. • Business of Fashion (BoF) Voices covers a wide range of topics including: ⚬ DEI & ESG ⚬ Technology advancements ⚬ Living with purpose & authenticity • Hot topics of the conference are all of importance to Joanne & Tapestry’s values • BoF’s the State of Fashion 2023 Report included executive interview with Joanne • WWD Apparel & Retail CEO Summit brings professionals together to discuss challenges & opportunities in the fashion & retail sector • LVMH will be participating in the conference • Joanne’s participation would not be of competition, but in demonstrating that Tapestry is on their own route. #unbothered #busyrunningbusinesses • Avoided women-based conferences ⚬ In an interview when asked about challenges she’s faced as a female CEO, Joanne responded, “I think the CEO position is challenging for anyone regardless,” • Even subtly in interviews Joanne pushes for social change. The gender card is not one she plays & instead focuses on equality. WHY THIS WORKS
  • 4. REASONS WHY • Joanne can walk the walk, & talk the talk, but she’s a CEO who practices that all great leaders lead in silence & by example. • Criticisms of Joanne’s decision are high. • Overdone press & interviews will read as overcompensation & uncertainty. • In this narrative, Joanne is confident, calm & unbothered - she knows what she’s doing. TACTIC TWO • Nominate Joanne for industry awards. Examples for ideas include: ⚬ Business Leadership Award ⚬ Fortune’s Most Powerful Women • [Optional bonus idea] Give Joanne a public blog / newsletter covering news & updates for Tapestry as well as their stance on current events TACTIC ONE • Release Instagram lite campaign to Tapestry’s social media pages as a teaser / trailer to the recent Capri acquisition ⚬ Instagram slide posts / short video clips etc. • We know how great Joanne is, but industry awards help us to solidify these views to the public. • An additional ‘credential’ that further backs Joanne’s expertise (& her decision in the acquisition) • Joanne is well-spoken, & her words cut with meaning & power • Joanne knows brands matter. A blog / newsletter will resonate w/ consumers on not only how Tapestry matters, but the leadership behind it all.