Accountability and
Measuring Success
IS 430 (UCLA)
Sarah Clark
Monday, November 25, 2013
Overview of Today
1. Measuring Success and Communicating
Benefits (60 min)
2. Group-led discussion of readings (30 min)
3....
Next Week
● Bring the following:
○ Your library’s mission + Your community profile
and needs assessment
○ Your collection ...
Final Project
● Due: Friday,
December 13th
(sorry!)
● Submit via email:
sarahclark@ucla.edu

● You can pick it up
from the...
Measuring
Success...

Flickr CC @martapiqs

… and demonstrating your success to your
stakeholders and community.
Evaluation and Measuring Success
● How do you determine
what “success” means in
terms of a library
collection?
● What are ...
The Logic Model
Source: KnowHowNonProfit.org
Outcomes
Outcome = the impact your collections and
services have on your user community.
Ask yourself: What is the big pur...
Outputs
Outputs = Activities and what

is
produced through activities.
Libraries tend to be good at measuring
outputs: #of...
Source: QuantumLeap.com
Everyday example
H
E
A
D
A
C
H
E

Situation

Get pills

Take pills

INPUTS

OUTPUTS

Source: University of Wisconsin

Feel...
Everyday logic model –
Family Vacation
Family Members
Budget

Set up camp

Car
Camping
Equipment
INPUTS

Drive to state pa...
A bit more detail

INPUTS

OUTPUTS

OUTCOMES
Long-

Program
investments

What
we
invest

Activities

Participation

What
w...
Fully detailed logic model

Source: University of Wisconsin

University of Wisconsin - Extension, Cooperative Extension, P...
Source: University of Wisconsin

University of Wisconsin - Extension, Cooperative Extension, Program Development and Evalu...
OUTPUTS
What we do

ACTIVITIES
•Train, teach
•Deliver services
•Develop products
and resources
•Network with others
•Build...
OUTCOMES
What results for individuals, families, communities..…

SHORT

MEDIUM

LONG-TERM

Learning

Action

Conditions

C...
Work Backwards from Your Goal
Example Outcome at Windward
● Collection: Grab and Read
● Target Group: High School
students too busy for
pleasure reading...
What Are Your Outcomes?
● Identify a target community.
● Create a specific outcome connected to
your collection.
What Are Your Outcomes?
OUTCOMES
What results for individuals, families, communities..…

SHORT

MEDIUM

LONG-TERM

Learnin...
Demonstrating
Success
communicating your successes with your
community and with stakeholders
Flickr CC @Enokson
Turning Data into Stories
● Show the problem
(and how you plan
to make a
difference).
● Show your impact.

Source: Daniel ...
Storytelling in Presentations

Nancy Duarte
Elevator Speech

Flickr CC @daryl_mitchell
So, what is it that
you are doing here?

Flickr CC @daryl_mitchell
Elevator Speech should ...
● … be simple and memorable.
● … be ready at any time for a chance
encounter.
● … show what you...
Step 1: Imagine Success
Imagine success.
What does it look
like? Invent the
results you want.
What impact does
your collec...
Step 2: Who is Your Audience?
How will you modify
your message for
different
stakeholders?

Organizational
Head

Librarian...
Speed Elevator Speeches -- Round 1
1. Find a partner.
2. One person gives his/her elevator speech as
if the partner is a k...
Speed Elevator Speeches -- Round 2
1. Find a partner.
2. One person gives his/her elevator speech as
if the partner is a l...
Parting Words
● Begin with your
purpose. Know
what outcomes
you want.
● Consider how
you will
measure your
success from
th...
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Class 8 - accountability and measuring success

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What does it mean to have a successful library collection? How can that success be measured in terms of community benefit? How do you communicate those benefits to your users and stakeholders?

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Class 8 - accountability and measuring success

  1. 1. Accountability and Measuring Success IS 430 (UCLA) Sarah Clark Monday, November 25, 2013
  2. 2. Overview of Today 1. Measuring Success and Communicating Benefits (60 min) 2. Group-led discussion of readings (30 min) 3. Field Trip and Guest Speaker: Julia Glassman, UCLA College Library (70-90 min)
  3. 3. Next Week ● Bring the following: ○ Your library’s mission + Your community profile and needs assessment ○ Your collection policy ○ Your website/flyer/artifact to connect your users to your resources
  4. 4. Final Project ● Due: Friday, December 13th (sorry!) ● Submit via email: sarahclark@ucla.edu ● You can pick it up from the GSEIS office after break. Credit: Clear Guitar
  5. 5. Measuring Success... Flickr CC @martapiqs … and demonstrating your success to your stakeholders and community.
  6. 6. Evaluation and Measuring Success ● How do you determine what “success” means in terms of a library collection? ● What are ways to measure success of our collections? ● What are the benefits and drawbacks to those methods? Flickr CC @SalFalko
  7. 7. The Logic Model
  8. 8. Source: KnowHowNonProfit.org
  9. 9. Outcomes Outcome = the impact your collections and services have on your user community. Ask yourself: What is the big purpose? What impact do I want my collections to have on my user community? How will I measure that impact?
  10. 10. Outputs Outputs = Activities and what is produced through activities. Libraries tend to be good at measuring outputs: #of participants, #circulations, etc.
  11. 11. Source: QuantumLeap.com
  12. 12. Everyday example H E A D A C H E Situation Get pills Take pills INPUTS OUTPUTS Source: University of Wisconsin Feel better OUTCOMES University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
  13. 13. Everyday logic model – Family Vacation Family Members Budget Set up camp Car Camping Equipment INPUTS Drive to state park Cook, play, talk, laugh, hike OUTPUTS Source: University of Wisconsin Family members learn about each other; family bonds; family has a good time OUTCOMES University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
  14. 14. A bit more detail INPUTS OUTPUTS OUTCOMES Long- Program investments What we invest Activities Participation What we do Who we reach Short Medium term What results SO WHAT?? What is the VALUE? Source: University of Wisconsin University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
  15. 15. Fully detailed logic model Source: University of Wisconsin University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
  16. 16. Source: University of Wisconsin University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
  17. 17. OUTPUTS What we do ACTIVITIES •Train, teach •Deliver services •Develop products and resources •Network with others •Build partnerships •Assess •Facilitate •Work with the media •… Source: University of Wisconsin Who we reach PARTICIPATION •Participants •Clients •Customers •Agencies •Decision makers •Policy makers Satisfaction University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
  18. 18. OUTCOMES What results for individuals, families, communities..… SHORT MEDIUM LONG-TERM Learning Action Conditions Changes in Changes in ● ● ● ● ● ● ● ● ● ● ● ● Awareness Knowledge Attitudes Skills Opinion Aspirations Motivation Behavioral intent CHAIN Changes in Behavior ● Conditions Decision-making ● Social (wellPolicies being) Social action ● Health ● Economic ● Civic ● Environmental OF Source: University of Wisconsin OUTCOMES University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
  19. 19. Work Backwards from Your Goal
  20. 20. Example Outcome at Windward ● Collection: Grab and Read ● Target Group: High School students too busy for pleasure reading ● Outcome: Students who otherwise would not read for fun will take breaks from the rigor of school to reignite their imaginations and rediscover the love of learning independently and with friends.
  21. 21. What Are Your Outcomes? ● Identify a target community. ● Create a specific outcome connected to your collection.
  22. 22. What Are Your Outcomes? OUTCOMES What results for individuals, families, communities..… SHORT MEDIUM LONG-TERM Learning Action Conditions Changes in Changes in ● ● ● ● ● ● ● ● ● ● ● ● Awareness Knowledge Attitudes Skills Opinion Aspirations Motivation Behavioral intent Changes in Behavior ● Conditions Decision-making ● Social (wellPolicies being) Social action ● Health ● Economic ● Civic ● Environmental
  23. 23. Demonstrating Success communicating your successes with your community and with stakeholders
  24. 24. Flickr CC @Enokson
  25. 25. Turning Data into Stories ● Show the problem (and how you plan to make a difference). ● Show your impact. Source: Daniel Melbye ● Make your data beautiful. ● Return to the story.
  26. 26. Storytelling in Presentations Nancy Duarte
  27. 27. Elevator Speech Flickr CC @daryl_mitchell
  28. 28. So, what is it that you are doing here? Flickr CC @daryl_mitchell
  29. 29. Elevator Speech should ... ● … be simple and memorable. ● … be ready at any time for a chance encounter. ● … show what your collection contributes to the community and why it matters. ● … create curiosity. Flickr CC @daryl_mitchell
  30. 30. Step 1: Imagine Success Imagine success. What does it look like? Invent the results you want. What impact does your collection have on your community? Flickr CC @Fairfax Library Foundation
  31. 31. Step 2: Who is Your Audience? How will you modify your message for different stakeholders? Organizational Head Librarian Peers Patrons
  32. 32. Speed Elevator Speeches -- Round 1 1. Find a partner. 2. One person gives his/her elevator speech as if the partner is a key stakeholder. (30 sec) 3. Partners switch roles. (30 sec) 4. Rotate to a new partner. 5. Repeat.
  33. 33. Speed Elevator Speeches -- Round 2 1. Find a partner. 2. One person gives his/her elevator speech as if the partner is a library patron curious about the collection and its purpose. (30 sec) 3. Partners switch roles. (30 sec) 4. Rotate to a new partner. 5. Repeat.
  34. 34. Parting Words ● Begin with your purpose. Know what outcomes you want. ● Consider how you will measure your success from the beginning. Flickr CC Local Studies NSW ● Embrace the power of storytelling.

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