<ul><li>How  Qype  brings  businesses  and  people  together </li></ul>
Who are we?  Qype  is the  largest local review site  in Europe and, in the last five years, we’ve grown a  passionate  an...
The Numbers Over a  million  members, generating  thousands  of reviews a day 17m  unique users across Europe Approx  20m ...
So our community isn’t just  local , but  global
  Our USP?  Real life . Qype’s about going out, discovering places and  sharing them with other people . Qypers love going...
Qypers also love to  have fun
So how can businesses tap into that passion?
Events <ul><li>Real world events </li></ul><ul><li>Invite only , targeting  key influencers </li></ul><ul><li>Publicised a...
Case study 1: Jim Haynes, After Eight and Fernandez and Leluu When After Eight brought the face of their latest ad campaig...
Case study 2: Wahaca’s winter tasting menu   30 Qypers and food bloggers spent three hours tasting Wahaca’s new winter men...
Competitions How do you make the restaurant chain, Giraffe,  cool  and  talked about ?  Give away an  actual giraffe   (Ye...
Case study: Giraffe competition The prize: adopt Ellish, a giraffe from London Zoo Enter via Twitter, Facebook or email Re...
Sponsorship Opportunities Our  annual summer party  in London (you can see last year’s on the left)  We host 2-3  large sc...
Our channels (or, where we can shout about you) Thousands of followers across two Twitter accounts Two engaging and popula...
Get in touch: contact UK Community Manager Sarah Drinkwater at sarah@qype.com
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How Qype brings businesses and people together

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How Qype brings businesses and people together

  1. 1. <ul><li>How Qype brings businesses and people together </li></ul>
  2. 2. Who are we? Qype is the largest local review site in Europe and, in the last five years, we’ve grown a passionate and engaged community
  3. 3. The Numbers Over a million members, generating thousands of reviews a day 17m unique users across Europe Approx 20m visits per month Market leader in the UK, Germany, France, Italy and Spain Established in 10 countries Available in 7 languages Coverage of more than 160,000 towns and cities worldwide
  4. 4. So our community isn’t just local , but global
  5. 5. Our USP? Real life . Qype’s about going out, discovering places and sharing them with other people . Qypers love going behind the scenes, finding somewhere new and meeting business owners. They enjoy giving feedback and love open and transparent business
  6. 6. Qypers also love to have fun
  7. 7. So how can businesses tap into that passion?
  8. 8. Events <ul><li>Real world events </li></ul><ul><li>Invite only , targeting key influencers </li></ul><ul><li>Publicised across the site, blogs, Twitter, Facebook and newsletters </li></ul><ul><li>Guaranteed post-event activity across multiple platforms </li></ul><ul><li>Generating reviews and word of mouth </li></ul>
  9. 9. Case study 1: Jim Haynes, After Eight and Fernandez and Leluu When After Eight brought the face of their latest ad campaign, legendary supper club host Jim Haynes, to London, we created a dinner for 15 Qypers at London’s coolest underground restaurant . <ul><li>One event for 15 </li></ul><ul><li>people created: </li></ul><ul><li>- Over 250 tweets </li></ul><ul><li>27 blog posts </li></ul><ul><li>100% 5 star reviews </li></ul><ul><li>Hundreds of photos </li></ul><ul><li>100+ forum messages </li></ul><ul><li>A whole lot of Google juice </li></ul>
  10. 10. Case study 2: Wahaca’s winter tasting menu 30 Qypers and food bloggers spent three hours tasting Wahaca’s new winter menu, and giving feedback to Wahaca’s owner, Masterchef winner Thomasina Miers <ul><li>1 event for 30 people created: </li></ul><ul><li>Over 200 tweets </li></ul><ul><li>19 blog posts </li></ul><ul><li>- 20 5 star reviews </li></ul><ul><li>Hundreds of photos </li></ul><ul><li>90+ forum messages </li></ul><ul><li>- And Wahaca became the </li></ul><ul><li>top rated Mexican restaurant in London </li></ul>
  11. 11. Competitions How do you make the restaurant chain, Giraffe, cool and talked about ? Give away an actual giraffe (Yes, that’s the giraffe we gave away)
  12. 12. Case study: Giraffe competition The prize: adopt Ellish, a giraffe from London Zoo Enter via Twitter, Facebook or email Result: huge viral pick-up , with over 2,000 retweets , 700 emails and more than 400 Facebook likes … … oh, and one very smug giraffe!
  13. 13. Sponsorship Opportunities Our annual summer party in London (you can see last year’s on the left) We host 2-3 large scale events every year across our key UK cities: London, Brighton, Manchester, Dublin, Birmingham and Edinburgh Nationwide competitions , including targeted communications to our database Previously, we’ve worked with: Virgin Wahanda Amazon JamieOliver.com Lucky Voice
  14. 14. Our channels (or, where we can shout about you) Thousands of followers across two Twitter accounts Two engaging and popular blogs A vibrant Facebook presence Targeted weekly newsletters to 25,000 London subscribers and 85,000 UK subscribers
  15. 15. Get in touch: contact UK Community Manager Sarah Drinkwater at sarah@qype.com

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