Learn why we need storytelling at the heart of user experience and product development. Sarah Doody, a New York City based user experience designer and storyteller, explains how investing time up front to identify your product's story can help you avoid a common set of problems teams face when they go through the product development and user experience design process. www.sarahdoody.com * Presentation was originally given at General Assembly's UX Day on August 24, 2011 in New York, NY.