I believe that every great product begins with a great story. However, during product development, many teams can easily become execution focused -- focusing on the "what" and "how" of their product and leaving the important "why" behind. This presentation explores how we might apply principles from storytelling to our product development process to help us ensure the "why" is a constant as we development our products. I explore companies such as Square and Fab and also investigate the world of filmmaking, with great insights from Pixar, to provide examples of how we might put this into action. www.sarahdoody.com * Presentation was originally given at Asbury Agile on October 2, 2013 in Asbury Park, NJ.