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FINDING BALANCE BETWEEN
ANTICIPATION & AUTOMATION
IN DESIGN
@sarahdoody
Sarah Doody
October 19, 2016
sarah@sarahdoody.com
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
I realized that the
narrow sta...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
You know what’s
actually delig...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
“Your imagination is great. Yo...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
“The fast lane is actually a
s...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Photo: susannahfox.com Photo: ...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
“The fact that you got the pur...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
ANTICIPATORY
DESIGN
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
If you’re not anticipating peo...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Am I registered?
How do I regi...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Aaron Shapiro
CEO of HUGE
The ...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Our lives aren’t actually made...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
DECISION FATIGUE
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
35,000 17 30
decisions
made da...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
So … what can save us from
dec...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Decisions are made and execute...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
The Nest Learning Thermostat l...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
6:30 AM 11:00 PM8:30 AM 5:00 P...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
BUT … will we take
anticipator...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
In an anticipatory world …
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
LONDON
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Your flight’s
booked.
Bon Voyag...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
22 mile run
35th birthday
But ...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Can anticipatory design accura...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Am I supposed to
be somewhere?...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
I love my anticipated and
auto...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
But I don’t think we can
(or s...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
3 cautions to consider
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
What happens when
anticipation...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
01
auto-pilot consequences?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
01
pilots only fly for 3 min
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
From 2000 - 2010, pilot error ...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
If automation fails, can the u...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
FUTURE
INNOVATION
02
Who becom...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
who will connect the dots?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Replacing robots with humans
h...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Machines can do things over an...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
HUMAN
EXPERIENCE
03
What becom...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
We find satisfaction in the str...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
03
source of fulfillment?
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
03
will anticipatory design an...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
5 considerations for
anticipat...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Anticipate people’s needs,
but...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Always give people a way
to ta...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Focus on the curation of
choic...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
Build trust with every
action....
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
05
YOU =
DECIDER IN
CHIEF Toda...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
ANTICIPATE AUTOMATE
How will y...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
TRIGGER
QUESTIONS
Discuss an e...
@sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
A weekly free weekly UX newsle...
© 2016 www.sarahdoody.com Storytelling in Product Development
THANKS!
PLEASE SAY HELLO.
@sarahdoody
sarah@sarahdoody.com
P...
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Finding Balance Between Anticipation & Automation in UX Design

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As designers, we strive to give people what they need before they need it. The best products anticipate people's needs and deliver solutions with meaningful context. But in the future, will we take anticipation too far? What is the role of automation? How will it impact our lives? What principles should we consider as we design experiences in the future?

Published in: Internet
  • Fantastic presentation, Sarah. Sharing this with a few members of my team to help improve our onboarding experience.
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  • Thanks to the team at Interact 2016 for putting on such a great event in London at the British Museum. Here is an interview that the team from the UX Podcast did with me after my talk: http://uxpodcast.com/interview-with-sarah-doody-at-interactldn-2016/
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Finding Balance Between Anticipation & Automation in UX Design

  1. 1. 1 FINDING BALANCE BETWEEN ANTICIPATION & AUTOMATION IN DESIGN @sarahdoody Sarah Doody October 19, 2016 sarah@sarahdoody.com
  2. 2. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
  3. 3. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
  4. 4. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design I realized that the narrow stairs must have been a fast lane, how brilliant!
  5. 5. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design You know what’s actually delightful? When a product solves a problem.
  6. 6. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
  7. 7. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design “Your imagination is great. You can use this as a fast lane, but that’s not it’s primary purpose … I know, I’m a parent in Stockholm.”
  8. 8. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design “The fast lane is actually a staircase where you can push your baby carriage, not for stressed Swedes. Sorry for crushing your designer dreams.”
  9. 9. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Photo: susannahfox.com Photo: cyclehoop.com
  10. 10. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design “The fact that you got the purpose of those stairs wrong shows that, just as beauty, the problem is in the eyes of the beholder.”
  11. 11. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design ANTICIPATORY DESIGN
  12. 12. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design If you’re not anticipating people’s needs, then you’re doing it wrong.
  13. 13. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
  14. 14. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
  15. 15. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
  16. 16. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Am I registered? How do I register? How do I vote?
  17. 17. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Aaron Shapiro CEO of HUGE The Next Big Thing In Design? Less Choice In the future, design around us will sweat the small stuff.
  18. 18. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Our lives aren’t actually made easier because we’re still forced to make a decision.
  19. 19. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
  20. 20. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
  21. 21. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design DECISION FATIGUE
  22. 22. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design 35,000 17 30 decisions made daily checks of social media daily checks of a mobile phone daily * 157 for millennials
  23. 23. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design So … what can save us from decision fatigue?
  24. 24. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Decisions are made and executed on behalf of the user. The goal is not to help the user make a decision, but to create an ecosystem where a decision is never made -- it happens automatically and without user input. Aaron Shapiro CEO of HUGE Anticipatory design is fundamentally different:
  25. 25. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design The Nest Learning Thermostat learns from you, creates a schedule, and is proven to save energy. Image: Nest.com
  26. 26. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design 6:30 AM 11:00 PM8:30 AM 5:00 PM rise & shine out for the day welcome home sweet dreams Images: nest.com
  27. 27. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design BUT … will we take anticipatory design too far?
  28. 28. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design In an anticipatory world …
  29. 29. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design LONDON
  30. 30. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Your flight’s booked. Bon Voyage! meals times seat redeye no stops 7:30pm 8:00am
  31. 31. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design 22 mile run 35th birthday But I had other plans in mind …. THUR FRI SAT 10:40pm 10:00am SUN, OCT 23, 2016
  32. 32. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Can anticipatory design accurately choreograph around all the little details of our lives?
  33. 33. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design
  34. 34. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Am I supposed to be somewhere? “
  35. 35. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design I love my anticipated and automated life.
  36. 36. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design But I don’t think we can (or should) automate everything.
  37. 37. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design 3 cautions to consider
  38. 38. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design What happens when anticipation is inaccurate and automation fails? ACCURACY 01
  39. 39. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design 01 auto-pilot consequences?
  40. 40. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design 01 pilots only fly for 3 min
  41. 41. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design From 2000 - 2010, pilot error had been involved in two thirds of all airline crashes. - FAA report from 2010
  42. 42. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design If automation fails, can the user easily step in and course correct?
  43. 43. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design FUTURE INNOVATION 02 Who becomes the observer? Who is the orator of improvements and new ideas?
  44. 44. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design who will connect the dots?
  45. 45. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Replacing robots with humans helped Toyota shorten the production line by 96% in 3 years.
  46. 46. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Machines can do things over and over. People can do things over and better.
  47. 47. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design HUMAN EXPERIENCE 03 What becomes of the human experience if decisions are made for us?
  48. 48. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design We find satisfaction in the struggle. We get in a zone of focus and seek to overcome challenges.
  49. 49. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design 03 source of fulfillment?
  50. 50. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design 03 will anticipatory design and automation rob us of fulfillment?
  51. 51. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design 5 considerations for anticipatory & automated design
  52. 52. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Anticipate people’s needs, but don’t invade them. 01 DO NOT INVADE
  53. 53. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Always give people a way to take back control and reverse a decision. 02 NEVER TAKE AWAY FULL CONTROL
  54. 54. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Focus on the curation of choices, not quantity of choices. 03 REDUCE COMPLEXITY WITH CURATION
  55. 55. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design Build trust with every action. Create a system of give and take. 04 EARN TRUST OVER TIME
  56. 56. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design 05 YOU = DECIDER IN CHIEF Today you’re not just a designer, you’re a decider. Know when to make decisions for your user and when to let them be the decider.
  57. 57. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design ANTICIPATE AUTOMATE How will you balance the line between anticipation and automation in your product?
  58. 58. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design TRIGGER QUESTIONS Discuss an experience when a product anticipated your needs and it was a positive experience. A negative experience? Do you notice decision fatigue? How does it affect you? How do you deal with it?
  59. 59. @sarahdoody INTERACT LONDON 2016Finding Balance Between Anticipation & Automation In Design A weekly free weekly UX newsletter 
 filled with ideas, articles and insights to help you design better products and think outside the box. Sign up at: theuxnotebook.com Learn to think like a designer …
  60. 60. © 2016 www.sarahdoody.com Storytelling in Product Development THANKS! PLEASE SAY HELLO. @sarahdoody sarah@sarahdoody.com PS: Want more? Sign up the theuxnotebook.com

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