Design groups the world over are littered with the remains of design process initiatives gone horribly useless. But, unless you are a one man band — and, let’s face it, few of us are — getting a group of designers, developers, and business owners to get a fantastic design out the door can feel like herding cats. What’s a design leader to do? Change our framework. Design process is not a technical problem to be solved (like designing a clock) but a living emergent system (like a cloud) to be exposed, evaluated and iterated.

1. Sarah
Creative Leadership:
Re-imagine the Design Process
Future 15 | SXSW 2012
Training, workshop design,
coaching and facilitation for
creative organizations.

2. #creativeleaders
@sarahbeee
Training, workshop design, coaching and facilitation for creative organizations.

3. Training, workshop design, coaching and facilitation for creative organizations.

4. “The frightening and most difficult thing about being what
someone calls a ‘creative person’ is that you have absolutely
no idea where any of your thoughts come from, and you
have no idea where they’re going to come from tomorrow.”
— “Art and Copy” documentary
Training, workshop design, coaching and facilitation for creative organizations.

5. what’s your
job?
Training, workshop design, coaching and facilitation for creative organizations.

6. “You would think that as a producer, your
job would be to churn up creativity, but
mostly your job is to police enthusiasm.”
— Tina Fey, “Bossypants”
Training, workshop design, coaching and facilitation for creative organizations.

7. !.
Training, workshop design, coaching and facilitation for creative organizations.

8. ?,
Training, workshop design, coaching and facilitation for creative organizations.

9. close
your
eyes
Training, workshop design, coaching and facilitation for creative organizations.

10. Training, workshop design, coaching and facilitation for creative organizations.

11. Training, workshop design, coaching and facilitation for creative organizations.

12. Training, workshop design, coaching and facilitation for creative organizations.

13. not that
this
Training, workshop design, coaching and facilitation for creative organizations.

15. Training, workshop design, coaching and facilitation for creative organizations.

16. Training, workshop design, coaching and facilitation for creative organizations.

17. Training, workshop design, coaching and facilitation for creative organizations.

19. know customers
develop
generate insights map experience align strategy measurement
model
know business
human-centered product, service, & organization design

20. output
input
Training, workshop design, coaching and facilitation for creative organizations.

21. output
input
Training, workshop design, coaching and facilitation for creative organizations.

22. Training, workshop design, coaching and facilitation for creative organizations.

23. so
what?!
Training, workshop design, coaching and facilitation for creative organizations.

24. change
your framework
Training, workshop design, coaching and facilitation for creative organizations.

25. model the culture
you want to have
Training, workshop design, coaching and facilitation for creative organizations.

26. it’s about
you
Training, workshop design, coaching and facilitation for creative organizations.

27. become emotionally
literate
Training, workshop design, coaching and facilitation for creative organizations.

28. Self-awareness
Self-management
Social awareness
Relationship management
— Daniel Goleman
Training, workshop design, coaching and facilitation for creative organizations.

29. what are we doing well? what could we share with
our business partners?
Training, workshop design, coaching and facilitation for creative organizations.

30. cross...........pollinate
Training, workshop design, coaching and facilitation for creative organizations.

31. play!
Training, workshop design, coaching and facilitation for creative organizations.

32. design is a
journey not a
destination
Training, workshop design, coaching and facilitation for creative organizations.

33. thank you! sarah@tapirandtine.com
@sarahbeee
www.sarahbnelson.com
www.tapirandtine.com
Training, workshop design, coaching and
facilitation for creative organizations.
Training, workshop design, coaching and facilitation for creative organizations.

34. photo credits
photo of Karl Popper by Steve Pyke
clip from Sketches of Frank Gehry
Training, workshop design, coaching and facilitation for creative organizations.