Social Media Snapshot

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Social Media Snapshot

  1. 1. SOCIAL MEDIA OVERVIEWJefferson City Cosmopolitan ClubSeptember 21, 2012
  2. 2. SOCIAL MEDIA: WHY DO IT? Engage your audience  Enhance your image Connect personally and  Have fun! building relationships  Part of the marketing mix Communicate consistently  It’s where people are (50% of U.S. adults use it)
  3. 3. BY THE NUMBERS More than 900 million monthly active users Nearly 175 million users in North America, 50% of population More than 50% of active users log on to Facebook in any given day and spend an average of 55 minutes on the site 7:45:49= time spent per person per month 57% female, 43% male More than 2 billion posts are liked and commented on per day The fastest-growing demographic on the service, for at least the last two years, has been women over 55.
  4. 4. WHY USE IT? #1 social networking site #1 or #2 most visited site on the internet Geared toward social interaction Share content and gather feedback and news  Post facts, events, announcements, photos, videos, links and more  Ask your facebook community what they think  Be in the know FREE!
  5. 5. SAMPLE PAGE (OLD LAYOUT) Edit basic info: contact information, description…Statisticsaboutposts, interactions, whoyour “likers” Updateare status here Number of people who like your page
  6. 6. SAMPLE PAGE (TIMELINE) Statistics about posts, interactions, who your “likers” are Cover photoEdit basic info:contactinformation,description… Update status here
  7. 7. SAMPLE PAGE Cover photo- 851 pixels x 315 pixels TabsEdit basic info:contactinformation,description…
  8. 8. SAMPLE PAGE (TIMELINE) Statistics about posts, interactions, who your “likers” are Cover photoEdit basic info:contactinformation,description… Update status here
  9. 9. SAMPLE PAGEStatistics about posts, interactions, whoyour “likers” are
  10. 10. SAMPLE PAGE (TIMELINE) Statistics about posts, interactions, who your “likers” are Cover photoEdit basic info:contactinformation,description… Update status here
  11. 11. SAMPLE PAGE
  12. 12. SAMPLE PAGE
  13. 13. BY THE NUMBERS 175 million+ worldwide members (40% are in the USA) LinkedIn operates the world’s largest professional network on the Internet 77% are 25 years old or older Affluent and influential membership Executives from all 2011 Fortune 500 companies are members More than 2 million companies have LinkedIn company pages
  14. 14. WHY USE IT? 4th (Pinterest stole the #3 slot) most popular social networking site Professional network to connect with business colleagues Idea sharing between others in similar professions Find prospects Online resume Promote your business FREE!
  15. 15. SAMPLE PAGE
  16. 16. SAMPLE PAGEInformation about yourprofession and education Contact information Online resume
  17. 17. SAMPLE PAGECompany page Info about your company Share updates
  18. 18. BY THE NUMBERS 182 million+ active users (active users= log in at least once a month) 50% update their status every day Over 40% of Twitter users do not tweet anything 340 million tweets per day 1 billion tweets every 72 hours 55% of users are female
  19. 19. WHY USE IT? 2nd most popular social networking site 140 characters to share your message Short, succinct messages Link to articles, blog posts, photos, videos, etc. Real time messaging, up-to-date information, stay in the loop Share information and ask questions Retweet (RT) to build your community FREE!
  20. 20. Recent interactions/activity SAMPLE PAGE Search forFollowing: You’ll keywords or #see thesepeople’s tweetsFollowers: Peoplewho see yourtweets Running feed of Share your tweets from message those you follow
  21. 21. You’ll see these SAMPLE PAGEpeople’s tweets People who see your tweets Tweet/ Share your message Suggested people to follow
  22. 22. Recent interactions/activity SAMPLE PAGE Search forFollowing: You’ll keywords or #see thesepeople’s tweetsFollowers: Peoplewho see yourtweets Running feed of Share your tweets from message those you follow
  23. 23. Search forkeywords or # SAMPLE PAGE Running feed of tweets from those you follow
  24. 24. QUESTIONS?Sarah Alsagersarah@communiqueinc.com(573) 635-3265@SarahAlsager@CommuniqueIncwww.Facebook.com/CommuniqueInc

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