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Entoure Social Media Report

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Report on a small Social Media campaign run for Entoure (www.entoure.com.au) around the Entoure Cycle Classic in Noosa, October 2009.

Published in: Business, Technology, Sports
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Entoure Social Media Report

  1. 1. Entoure Cycle Classic Noosa Social Media Campaign Report October 2009
  2. 2. Highlights • Delivered a virtual ride to Social Media community • Set up comprehensive Facebook presence with 75+ fans • Set up and delivered seven blogs for Entoure on Hubspot • Engaged with 1000+ new followers on Twitter around event • Raised awareness about Entoure, its events and aims • Raised awareness about Day of Difference and vision • Increased visits to Entoure website • Encouraged microdonations + recognised existing donations
  3. 3. Facebook
  4. 4. Facebook • Set up Entoure wall, information, photo albums, events • Posted 23 entries throughout campaign • Posted from own page more than 10 times • Posted to Day of Difference page 6 times (699 members) • Set up Cause page for Entoure • Set up Event pages for Sept Session and Cycle Classic • Engaged with 65+ fans • Great opportunities to capitalise à 2010
  5. 5. Facebook
  6. 6. Facebook
  7. 7. Facebook
  8. 8. Facebook
  9. 9. Facebook
  10. 10. Facebook Stats
  11. 11. Facebook Stats
  12. 12. Facebook Stats
  13. 13. Facebook Stats
  14. 14. Facebook Stats
  15. 15. Blog
  16. 16. Blog • Seven posts in lead up, during and after ride • Ghostwritten + edited on behalf of Kent Williams • Seeded into Twitter • Seeded into Facebook • Source of fresh, first-hand content • Builds awareness about Entoure • Direct link into Entoure and its’ passionate supporters
  17. 17. Blog
  18. 18. Blog
  19. 19. Blog
  20. 20. Blog
  21. 21. Twitter
  22. 22. Twitter • 1,347 followers of @fordakids • @fordakids followed 1262 people • Focus on cycling enthusiasts and charitable types • Listed in 25 Cycling and B2B groups • 65 @replies to tweets • 396 Tweets during campaign • Hashtags used: #entoure #cycling • Hubspot Twitter Grader: 97.9/100
  23. 23. Twitter
  24. 24. Twitter
  25. 25. Twitter
  26. 26. Twitter
  27. 27. Twitter
  28. 28. Twitter
  29. 29. Twitter
  30. 30. Twitpic Uploaded 35 images Average views: 32.8
  31. 31. Twitpic
  32. 32. Twitpic
  33. 33. Twtpoll
  34. 34. Twtvite
  35. 35. Twitter Stats
  36. 36. Twitter Stats
  37. 37. Twitter Stats
  38. 38. Twitter Stats
  39. 39. Results
  40. 40. Results • Delivered first, integrated Social Media campaign for Entoure • Significantly increased awareness of Noosa Cycle Classic • Engagement with new online audiences around event • Warm contacts likely to engage on future events • Warm contacts likely to engage with Entoure in future • Built relationships with online cycling communities globally
  41. 41. Results (contd...) • Social Media activity peaked same time as website activity, during Noosa Cycle Classic event • Successful donations via Social Media (6% contribution à Facebook) • Social Media for 1% total online traffic to Entoure website • Opportunity to build presence and relationships in 2010
  42. 42. Webstats
  43. 43. Webstats
  44. 44. Webstats
  45. 45. Opportunities • Build fan base on Facebook – increase your own activity here • Engage with followers on Twitter • Continue blogging on Hubspot • Continue to promote Social Media activities • Set up Linked In presence, You Tube • Instigate Sydney Cycle Tweetup • Activate campaigns for Entoure events • Day of Difference interact more with Entoure online
  46. 46. Contact

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