Zero to 6MM: Building an Army of Brand Loyalists

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  • - RunKeeper is a mobile app for the iPhone, Android and Windows Phone 7 that uses GPS to track your running and a variety of other fitness activities. Also provide a social online community with robust health analytics to help users measure and maximize performance/training. - How many people are familiar w/ RunKeeper?
  • Zero to 6MM: Building an Army of Brand Loyalists

    1. 1. Building an army of brand loyalists<br />
    2. 2. 6 MM+ App Downloads<br />
    3. 3. $0.00<br />
    4. 4. We built a pretty sweet product…<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9. accountability<br />pride<br />positive experience<br />social support<br />enhanced quality of life<br />
    10. 10. <ul><li>A novice signs up for his first 5K to jump into running.
    11. 11. A new mom signs up for a FitnessClass to get back in shape.
    12. 12. An avid runner logs her 500th activity with RunKeeper.
    13. 13. A casual runner joins a RunKeeperMeetup group to connect with neighbors in a new city.
    14. 14. A marathoner joins RunKeeper Elite so his friends and family can follow him along the race course live online.</li></li></ul><li>RunKeeper users share millions of activities each month online. <br />
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    18. 18. Sarah Hodges<br />@sarahhodges| counterpillar.com<br />sarah.hodges@runkeeper.com<br />

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