How to MasterFacebook Timelineand Ads                WHITE                PAPER
Introduction                                 3New Reach Generator Product                  4New Facebook Ad Units         ...
Introduction       New Reach Generator product:       New ad units:       Timeline is here:       Tie it all together:    ...
New Reach Generator Product    Increase Your Reach    Invest in Content to Engage Your Fans                               ...
content. In this        Post and turned it           into an ad.www.buddymedia.com           5
New Facebook Ad Units   Understand the Options Within Facebook Ads      Premium Ads.                                      ...
Marketplace ads,                                        the right-hand side                                         of the...
Timeline Is Here    Create Great Content for Your Page with Timeline                                                      ...
Old Spice uses a                                            bright, bold cover                                            ...
™                                              The ability to add a                                              third sap...
Pinned Posts                                 This Walmart                                  pinned Post                    ...
Fill Your Timeline with Content                                                         The Today Show                    ...
Tie It All Together    Tie It All Together—Build Your Fan Base                   ™                       .                ...
The Ford Mustang                                                     tab on the Ford                                      ...
Conclusion   The Old Versus the New   your content.   Contact us at info@buddymedia.com, or follow us on:                 ...
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How to-master-timeline-and-ads

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Great white paper from Buddy Media on Facebook's timeline

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How to-master-timeline-and-ads

  1. 1. How to MasterFacebook Timelineand Ads WHITE PAPER
  2. 2. Introduction 3New Reach Generator Product 4New Facebook Ad Units 6Timeline Is Here 8Tie It All Together 13Conclusion 15 www.buddymedia.com 2
  3. 3. Introduction New Reach Generator product: New ad units: Timeline is here: Tie it all together:   www.buddymedia.com 3
  4. 4. New Reach Generator Product Increase Your Reach Invest in Content to Engage Your Fans www.buddymedia.com 4
  5. 5. content. In this Post and turned it into an ad.www.buddymedia.com 5
  6. 6. New Facebook Ad Units Understand the Options Within Facebook Ads Premium Ads.   Marketplace Ads. The graphic shows the different opportunities for advertisements within New opportunities include mobile and the log-out screen. www.buddymedia.com 6
  7. 7. Marketplace ads, the right-hand side of the News Feed and Timeline, can be targeted toward usersLet Your Fans Choose Your Ad Creative for You www.buddymedia.com 7
  8. 8. Timeline Is Here Create Great Content for Your Page with Timeline The use of the new aesthetic functionality of Timeline immediately conveys the desired brand image for Subway. www.buddymedia.com 8
  9. 9. Old Spice uses a bright, bold cover photo to grab the attention of users, making a product such as deodorant very exciting.Cover Photo and Apps . Cover Photo: Logo: Tab Image: www.buddymedia.com 9
  10. 10. ™ The ability to add a third sapplet within ProfileBuddy in the Buddy Media social marketing suite gives brands extra flexibility for their tabs. The SXSW CoffeeCash Cart tab on the Buddy Media Page uses a background image to utilize the extra space on the810-pixel-width tabs. www.buddymedia.com 10
  11. 11. Pinned Posts This Walmart pinned Post reflects a large, high-quality image of a featured dish for its users. www.buddymedia.com 11
  12. 12. Fill Your Timeline with Content The Today Show filled in much of the show’s history upon the launch of its Timeline and featured a primate anchor on the show from February 1953. www.buddymedia.com 12
  13. 13. Tie It All Together Tie It All Together—Build Your Fan Base ™ . American Girl grows its fan base through engaging Posts and links to its Facebook tabs. and Page Engagement www.buddymedia.com 13
  14. 14. The Ford Mustang tab on the Ford Mustang Page provides a great deal of content with which fans can engage. take a Post created in using a Facebook engagement.Add Facebook Paid Ads to Create More www.buddymedia.com 14
  15. 15. Conclusion The Old Versus the New your content. Contact us at info@buddymedia.com, or follow us on: ddymedia buddymedia.com +Buddy Media www.buddymedia.com 15

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