Facebook edge rank


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Facebook edge rank

  1. 1. Facebook EdgeRank:Cut Through theClutter and into theNews Feed WHITE PAPER
  2. 2. Introduction 3Tip #1: Ask Questions 4Tip #2: Post Games and Trivia 6Tip #3: Interact with Fan Engagement 7Tip #4: Use the Ticker 8Tip #5: Incorporate Relevant Photos 10Tip #6: Relate to Current Events 12Tip #7: Incorporate Videos 14Tip #8: Post Content for Time-Sensitive Campaigns 16Tip #9: Include Links within Posts 18Tip #10: Be Explicit in Your Posts 19Conclusion 21 www.buddymedia.com 2
  3. 3. Introduction The Facebook News Feed has become one of the most according to comScore1 increasingly important for you to implement a strategy 1 www.buddymedia.com 3
  4. 4. Tip #1: Statistical Review: www.buddymedia.com 4
  5. 5. VichyUSA requested user feedback on a giveaway that it was considering sending to its Facebook fans. Notice that fans responded well when asked for input. Brides used Facebook Questions to create a poll thatgauged its fans’ opinions on wedding gifts.Overwhelmingly, the fanschose money over actual wedding gifts. www.buddymedia.com 5
  6. 6. Tip #2: CheapOair.com played a caption game with its fans and asked for some creativity in describing a skier jumping off a mountain. www.buddymedia.com 6
  7. 7. Tip #3: 6pm.com kept the conversation going by responding to and tagging fans that wrote about a photo. When tagged in the comments section, fans received notifications driving them back to the conversation. www.buddymedia.com 7
  8. 8. Tip #4: When fans like a page, in this case Groupon, their friends see the action in their tickers. When they scroll over the story, they can then like the page without having to leave. www.buddymedia.com 8
  9. 9. When a brand posts a photo, in this case Lot 18, the photo appears not only in the News Feed, but also shows up as a ticker story.www.buddymedia.com 9
  10. 10. Tip #5: Poppin showed off a photo with one of its employees and a television star. www.buddymedia.com 10
  11. 11. Bottega Veneta added photos into an album, which published to the News Feed and allowed users to view multiple photos at once.www.buddymedia.com 11
  12. 12. Tip #6: 2 Statistical Review: www.buddymedia.com 12
  13. 13. The Today Showposted on the morning after a State of the Union Address, butinstead of focusing on the speech, the post focused on the First Lady’s outfit. The Dallas Mavericks posted a status update that promoted an upcoming game and received hundreds of likes in response. www.buddymedia.com 13
  14. 14. Tip #7: about. Overstock.com provided value to its fans with a YouTube video that showed the value of putting furniture in the center of rooms. www.buddymedia.com 14
  15. 15. Under Armour gave its fans a YouTube video that showed off a workout that users could do to strengthen core muscles.www.buddymedia.com 15
  16. 16. Tip #8: Bridgestone Tires gave fans a sneak peak of its Super Bowl advertisement right after the Giants and Patriots each won playoff games to advance to the Super Bowl. www.buddymedia.com 16
  17. 17. The House ofDereon intrigued fans by posting a sneakpeek of its inspiration for the spring collection. www.buddymedia.com 17
  18. 18. Tip #9: Carol’s Daughter first asked its fans a question about hair, and then included a link to a blog post in the status update to provide more information on the topic. www.buddymedia.com 18
  19. 19. Tip #10: Statistical Review: Better Homes and Gardens asked its fans to like a post if their pets ever made them laugh. In less than 20 minutes, well over 100 fans followed the call to action. www.buddymedia.com 19
  20. 20. Parents magazine asked its fans to share a photo. The simple photo promoting family happiness was shared nearly 500 times in a matter of hours.www.buddymedia.com 20
  21. 21. Conclusion Do you have more questions? Contact Buddy Media at inquiries@buddymedia.com to learn how our social marketing suite can help your power connections. buddymedia.com ddymedia +Buddy Media www.buddymedia.com 21