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Agile Business Development

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Agile Business
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Sarah Allen
@ultrasaurus

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Sarah Allen
@ultrasaurus

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JRubyConf, May 2012
Test-driven development is mom-and-apple-pie to Rubyists, but knowing that a product will work goes well beyond bug-free code. How do you catch a design flaw early when all your tests are green? We'll look at some techniques for vetting your go-to-market strategy and other things you should be doing *before* you start writing code.

JRubyConf, May 2012
Test-driven development is mom-and-apple-pie to Rubyists, but knowing that a product will work goes well beyond bug-free code. How do you catch a design flaw early when all your tests are green? We'll look at some techniques for vetting your go-to-market strategy and other things you should be doing *before* you start writing code.

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Agile Business Development

  1. 1. Agile Business Development
  2. 2. Sarah Allen @ultrasaurus
  3. 3. Sarah Allen @ultrasaurus
  4. 4. Sarah Allen @ultrasaurus
  5. 5. Agile Business Development
  6. 6. agile is what works 6
  7. 7. Individuals and Interactions Responding to Change Customer Collaboration Working Software
  8. 8. Individuals and Interactions
  9. 9. “Culture eats strategy for breakfast.” — Peter Drucker
  10. 10. Diversity Breeds Innovation
  11. 11. Responding to Change
  12. 12. “Learning is the essential unit of progress for start-ups.” — Eric Ries
  13. 13. learn: what do we know? (numbers are good) hypothesis: what do we believe? (numbers are good) test: how can we check against reality? analyze: does the data support our hypothesis?
  14. 14. 14
  15. 15. Vision 15
  16. 16. Vision Measurable goal 16
  17. 17. Vision Measurable goal What do we know? 17
  18. 18. Vision Measurable goal What do we know? What do we believe? 18
  19. 19. Vision Measurable goal What do we know? What do we believe? Simplest Thing That Could Possibly Work 19
  20. 20. Vision Measurable goal What do we know? What do we believe? Simplest Thing That Could Possibly Work Test 20
  21. 21. Vision Measurable goal What do we know? What do we believe? Simplest Thing That Could Possibly Work Test iterate 21
  22. 22. Example 22
  23. 23. RailsBridge Open Workshops 23
  24. 24. An Open & Inclusive Tech Community what if the people who make software were representative of the general population? 24
  25. 25. Measurable Goal: Increase the number of Women at SFRuby Meetups 25
  26. 26. What do we know? 26
  27. 27. About 70 attendees 2 women = 3% GoGaRuCo 200 attendees 6 women = 3% 27
  28. 28. What do we believe? 28
  29. 29. More women programmers than Ruby programmers 29
  30. 30. There are women interested in learning Ruby on Rails who aren’t in the room. 30
  31. 31. the simplest thing that could possibly work: teach women Ruby on Rails 31
  32. 32. 32
  33. 33. Next Step... 33
  34. 34. What do we know? 34
  35. 35. Demand is not a problem easy to find women who want to learn Ruby on Rails 35
  36. 36. Teaching Women Rails Increases Number of Women 36
  37. 37. Beware of the false summit! 37
  38. 38. 38 workshops 12 cities spin-offs RailsGirls PyStar Python Ladies Scala Learn the Front End Confident Coding JS 38
  39. 39. Measure Twice Cut Once 39
  40. 40. Customer Collaboration 40
  41. 41. Customer Collaboration 41
  42. 42. 42
  43. 43. 43
  44. 44. Example 44
  45. 45. Mightyverse 45
  46. 46. Communication Across Language and Culture using SmartPhones, video and the Internet we can provide an innovative & effective solution 46
  47. 47. Measurable Goal? 47
  48. 48. Value Hypothesis Growth Hypothesis 48
  49. 49. $ Value Hypothesis Growth Hypothesis 49
  50. 50. $ Value Hypothesis Growth Hypothesis 50
  51. 51. $ mobile video is useful for communicating across language & culture 51
  52. 52. 52
  53. 53. people are looking for language resources thorough Web search 53
  54. 54. “How can you say...” Google Searches in English http://www.google.com/trends?q=how+do+you+say&ctab=0&geo=all&date=all&sort=0 Google
  55. 55. “How can you say...” Google Searches in Spanish Google
  56. 56. Increased Web Traffic
  57. 57. Working Code 57
  58. 58. 58
  59. 59. learn: record baseline metrics from real customers hypothesis: Pivotal Tracker story with UI change + hypothesis test: deploy the feature analyze: validate hypothesis based on feature usage metrics
  60. 60. BLAZING PATH 60
  61. 61. Questions? 61

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