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Agile BusinessDevelopment
Sarah Allen@ultrasaurus
Sarah Allen@ultrasaurus
Sarah Allen@ultrasaurus
AgileBusiness Development
agile is what works                  6
Individuals and Interactions Responding to Change Customer Collaboration   Working Software
Individuals and Interactions
“Culture eats strategy for       breakfast.”           — Peter Drucker
Diversity Breeds Innovation
Responding to Change
“Learning is the essential unit  of progress for start-ups.”                   — Eric Ries
learn: what do we know? (numbers are good)hypothesis: what do we believe? (numbers are good)test: how can we check against...
14
Vision         15
VisionMeasurable goal                  16
Vision Measurable goalWhat do we know?                   17
Vision Measurable goalWhat do we know?What do we believe?                      18
Vision       Measurable goal      What do we know?      What do we believe?Simplest Thing That Could Possibly Work        ...
Vision       Measurable goal      What do we know?      What do we believe?Simplest Thing That Could Possibly Work        ...
Vision       Measurable goal      What do we know?      What do we believe?Simplest Thing That Could Possibly Work        ...
Example          22
RailsBridgeOpen Workshops                 23
An Open & Inclusive         Tech Communitywhat if the people who make software were representative of the general populati...
Measurable Goal:Increase the number of Women      at SFRuby Meetups                        25
What do we know?                   26
About 70 attendees             2 women = 3%GoGaRuCo             200 attendees               6 women                 = 3%  ...
What do we believe?                      28
More women programmers than Ruby programmers                    29
There are women interested inlearning Ruby on Rails who aren’t           in the room.                           30
the simplest thing that could possibly work:       teach women Ruby on Rails      31
32
Next Step...               33
What do we know?                   34
Demand is not a problem  easy to find women who want to learn              Ruby on Rails                                  ...
Teaching Women RailsIncreases Number of Women                      36
Beware of the false summit!                         37
38 workshops   12 cities  spin-offs     RailsGirls      PyStar   Python Ladies       Scala Learn the Front EndConfident Cod...
Measure Twice  Cut Once                39
Customer Collaboration                     40
Customer Collaboration                     41
42
43
Example          44
Mightyverse              45
CommunicationAcross Language and Culture    using SmartPhones, video and the Internet  we can provide an innovative & effe...
Measurable Goal?                   47
Value HypothesisGrowth Hypothesis                    48
$Value HypothesisGrowth Hypothesis                    49
$Value HypothesisGrowth Hypothesis                    50
$    mobile video is usefulfor communicating across language & culture                                       51
52
people are looking for language resources  thorough Web search                                      53
“How can you say...” Google Searches in Englishhttp://www.google.com/trends?q=how+do+you+say&ctab=0&geo=all&date=all&sort=...
“How can you say...” Google Searches in Spanish                                                  Google
Increased Web Traffic
Working Code               57
58
learn: record baseline metrics from real customershypothesis: Pivotal Tracker story with UI change + hypothesistest: deplo...
BLAZING PATH    60
Questions?             61
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Agile Business Development

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JRubyConf, May 2012
Test-driven development is mom-and-apple-pie to Rubyists, but knowing that a product will work goes well beyond bug-free code. How do you catch a design flaw early when all your tests are green? We'll look at some techniques for vetting your go-to-market strategy and other things you should be doing *before* you start writing code.

Published in: Business, Technology
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Agile Business Development

  1. 1. Agile BusinessDevelopment
  2. 2. Sarah Allen@ultrasaurus
  3. 3. Sarah Allen@ultrasaurus
  4. 4. Sarah Allen@ultrasaurus
  5. 5. AgileBusiness Development
  6. 6. agile is what works 6
  7. 7. Individuals and Interactions Responding to Change Customer Collaboration Working Software
  8. 8. Individuals and Interactions
  9. 9. “Culture eats strategy for breakfast.” — Peter Drucker
  10. 10. Diversity Breeds Innovation
  11. 11. Responding to Change
  12. 12. “Learning is the essential unit of progress for start-ups.” — Eric Ries
  13. 13. learn: what do we know? (numbers are good)hypothesis: what do we believe? (numbers are good)test: how can we check against reality?analyze: does the data support our hypothesis?
  14. 14. 14
  15. 15. Vision 15
  16. 16. VisionMeasurable goal 16
  17. 17. Vision Measurable goalWhat do we know? 17
  18. 18. Vision Measurable goalWhat do we know?What do we believe? 18
  19. 19. Vision Measurable goal What do we know? What do we believe?Simplest Thing That Could Possibly Work 19
  20. 20. Vision Measurable goal What do we know? What do we believe?Simplest Thing That Could Possibly Work Test 20
  21. 21. Vision Measurable goal What do we know? What do we believe?Simplest Thing That Could Possibly Work Test iterate 21
  22. 22. Example 22
  23. 23. RailsBridgeOpen Workshops 23
  24. 24. An Open & Inclusive Tech Communitywhat if the people who make software were representative of the general population? 24
  25. 25. Measurable Goal:Increase the number of Women at SFRuby Meetups 25
  26. 26. What do we know? 26
  27. 27. About 70 attendees 2 women = 3%GoGaRuCo 200 attendees 6 women = 3% 27
  28. 28. What do we believe? 28
  29. 29. More women programmers than Ruby programmers 29
  30. 30. There are women interested inlearning Ruby on Rails who aren’t in the room. 30
  31. 31. the simplest thing that could possibly work: teach women Ruby on Rails 31
  32. 32. 32
  33. 33. Next Step... 33
  34. 34. What do we know? 34
  35. 35. Demand is not a problem easy to find women who want to learn Ruby on Rails 35
  36. 36. Teaching Women RailsIncreases Number of Women 36
  37. 37. Beware of the false summit! 37
  38. 38. 38 workshops 12 cities spin-offs RailsGirls PyStar Python Ladies Scala Learn the Front EndConfident Coding JS 38
  39. 39. Measure Twice Cut Once 39
  40. 40. Customer Collaboration 40
  41. 41. Customer Collaboration 41
  42. 42. 42
  43. 43. 43
  44. 44. Example 44
  45. 45. Mightyverse 45
  46. 46. CommunicationAcross Language and Culture using SmartPhones, video and the Internet we can provide an innovative & effective solution 46
  47. 47. Measurable Goal? 47
  48. 48. Value HypothesisGrowth Hypothesis 48
  49. 49. $Value HypothesisGrowth Hypothesis 49
  50. 50. $Value HypothesisGrowth Hypothesis 50
  51. 51. $ mobile video is usefulfor communicating across language & culture 51
  52. 52. 52
  53. 53. people are looking for language resources thorough Web search 53
  54. 54. “How can you say...” Google Searches in Englishhttp://www.google.com/trends?q=how+do+you+say&ctab=0&geo=all&date=all&sort=0 Google
  55. 55. “How can you say...” Google Searches in Spanish Google
  56. 56. Increased Web Traffic
  57. 57. Working Code 57
  58. 58. 58
  59. 59. learn: record baseline metrics from real customershypothesis: Pivotal Tracker story with UI change + hypothesistest: deploy the featureanalyze: validate hypothesis based on feature usage metrics
  60. 60. BLAZING PATH 60
  61. 61. Questions? 61

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