1. Agile Business
Development

2. Sarah Allen
@ultrasaurus

3. Sarah Allen
@ultrasaurus

4. Sarah Allen
@ultrasaurus

5. Agile
Business Development

6. agile is what works
6

7. Individuals and Interactions
Responding to Change
Customer Collaboration
Working Software

8. Individuals and Interactions

9. “Culture eats strategy for
breakfast.”
— Peter Drucker

10. Diversity Breeds Innovation

11. Responding to Change

12. “Learning is the essential unit
of progress for start-ups.”
— Eric Ries

13. learn: what do we know? (numbers are good)
hypothesis: what do we believe? (numbers are good)
test: how can we check against reality?
analyze: does the data support our hypothesis?

14. 14

15. Vision
15

16. Vision
Measurable goal
16

17. Vision
Measurable goal
What do we know?
17

18. Vision
Measurable goal
What do we know?
What do we believe?
18

19. Vision
Measurable goal
What do we know?
What do we believe?
Simplest Thing That Could Possibly Work
19

20. Vision
Measurable goal
What do we know?
What do we believe?
Simplest Thing That Could Possibly Work
Test
20

21. Vision
Measurable goal
What do we know?
What do we believe?
Simplest Thing That Could Possibly Work
Test
iterate
21

22. Example
22

23. RailsBridge
Open Workshops
23

24. An Open & Inclusive
Tech Community
what if the people who make software were
representative of the general population?
24

25. Measurable Goal:
Increase the number of Women
at SFRuby Meetups
25

26. What do we know?
26

27. About 70 attendees
2 women = 3%
GoGaRuCo
200 attendees
6 women
= 3%
27

28. What do we believe?
28

29. More women programmers
than Ruby programmers
29

30. There are women interested in
learning Ruby on Rails who aren’t
in the room.
30

31. the simplest thing that could possibly work:
teach women Ruby on Rails 31

32. 32

33. Next Step...
33

34. What do we know?
34

35. Demand is not a problem
easy to find women who want to learn
Ruby on Rails
35

36. Teaching Women Rails
Increases Number of Women
36

37. Beware of the false summit!
37

38. 38 workshops
12 cities
spin-offs
RailsGirls
PyStar
Python Ladies
Scala
Learn the Front End
Confident Coding JS
38

39. Measure Twice
Cut Once
39

40. Customer Collaboration
40

41. Customer Collaboration
41

42. 42

43. 43

44. Example
44

45. Mightyverse
45

46. Communication
Across Language and Culture
using SmartPhones, video and the Internet
we can provide an innovative & effective solution
46

47. Measurable Goal?
47

48. Value Hypothesis
Growth Hypothesis
48

49. $
Value Hypothesis
Growth Hypothesis
49

50. $
Value Hypothesis
Growth Hypothesis
50

51. $
mobile video is useful
for communicating across language & culture
51

52. 52

53. people are looking for language resources
thorough Web search
53

54. “How can you say...” Google Searches in English
http://www.google.com/trends?q=how+do+you+say&ctab=0&geo=all&date=all&sort=0
Google

55. “How can you say...” Google Searches in Spanish
Google

56. Increased Web Traffic

57. Working Code
57

58. 58

59. learn: record baseline metrics from real customers
hypothesis: Pivotal Tracker story with UI change + hypothesis
test: deploy the feature
analyze: validate hypothesis based on feature usage metrics

60. BLAZING PATH
60

61. Questions?
61