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La apple - the apple

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La apple - the apple

  1. 1. LA APPLE Dagli anni '60 ai nostri giorni
  2. 2. I PRODOTTI PRINCIPALI
  3. 3. APPLE I, II E III Venne fondata nel 1976 da Steve Jobs e Steve Wozniak con la produzione del primo computer: l' Apple l. Alla fine dello stesso anno viene commercializzato l'Apple ll: molto più evoluto del primo, e con la grafica a colori. Due anni dopo Apple compra i brevetti Xerox: il "mouse" e l'interfaccia utente. Nel 1980 nasce l'Apple lll, ma non ebbbe molto successo per il prezzo molto elevato (4000/7000 $)e la mancanza di valvole di riscaldamento.
  4. 4. STEVE JOBS E APPLE Nel 1983 John Sculley diventa Ceo di Apple. Nel Gennaio del 1984 viene messo in commercio il Macintosh128k. Dopo che Wozniak lascia Apple iniziano profondi contrasti tra Jobs e Sculley. Nel 1985 Jobs lascia Apple, la quale cade in una profonda crisi. Nell' Ottobre dello stesso anno Apple fa un errore colossale, firmando un accordo concedendo di utilizzare alcuni elementi grafici del mac sui computer microsoft in cambio di avere la possibilità di usare "word" ed "excel" anche sul mac. Apple, provando a riprendersi, acquista la società neXt.inc, che permise a Jobs di tornare in Apple.
  5. 5. LE MODIFICHE DI JOBS Appena tornato in apple, Jobs rinnova il logo passando dal logo arcobaleno a una mela semplice nera. Nel 1997 tutti credevano nel fallimento di apple, ma Steve Jobs riprese in mano l'azienda diventandone l'amministratore delegato. Appena tornato in Apple,Steve, rimuove i prodotti da lui ritenuti fallimentari dal commercio e seleziona solo i dipendenti migliori (tra cui Johnatan Ive e Tim Cook).
  6. 6. APPLE OGGI Questi cambiamenti nel 1997 portarono Apple ad essere una delle più innovative società sul mercato. Gli anni successivi furono fondamentali per lo sviluppo di Apple: Nel 2000 viene presentato Mac OS X. Nel Maggio dell'anno successivo Apple annuncia l'apertura di una linea di propri negozi (Apple stores). Inoltre, il 14 Maggio 2005 nasce il museo dell' All About Apple (AAA), a Quilano (SV).

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