What is the first thing someone does when they hear about a company or organization? Go to their website! The internet is one of the first encounters someone might have with a company and their brand. Interactive branding can be a very important first impression.
Sara Cannon from Scout Branding Company will be speaking about the importance of brand consistency in a web presence. Points that will be touched on are:
* The importance of web typography for your brand
* Function/searchability vs. aesthetic
* CSS Web Typorgaphy Tips
* Cufon vs. sIFR vs. FLIR