Submitted by:
SARABJEET KAUR (19059)
Online fashion community
= Content + community + commerce
latest trends,
fashion styling –
daily wear,
occasion wear
etc
f...
Target customers
Individualistic expressionists:
People (15 – 45 yrs age group) who have a unique taste and want to expres...
Platforms to be used
facebook
twitter
blogs
pinterest
Fashion page
o A fan page extension to the website
o Main objectives:
 to attract new audience
 to engage the current cu...
content
o Daily trends update
o Upcoming Season fashion tips
daily
o Latest addition to store collection
o Celebrity style...
trend page
o A trendy updation platform extension to the website
o Main objectives:
 to attract new audience
 to direct ...
content
o Daily trends update
o Upcoming Season fashion tips
o Cheeky one liners on twitter trending
topics
daily
o Latest...
Visual page
o A Visual library extension to the website
o Main objectives:
 to attract new audience
 to engage and aspir...
content
o Designers specific - Aspirational
o Interesting collections
o Seasonal trends Mood Board
o Interesting DIY for a...
style diary
o An experience narrative extension to the website
o Main objectives:
to engage the current customer base
 t...
content
o Budding Designer Showcase
o Making of a collection – series writing
o Smart outfits – Customer’s Choice
weekly
o...
Social Media Marketing Strategy Assignment
Social Media Marketing Strategy Assignment
Social Media Marketing Strategy Assignment
Social Media Marketing Strategy Assignment
Social Media Marketing Strategy Assignment
Social Media Marketing Strategy Assignment
Social Media Marketing Strategy Assignment
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Social Media Marketing Strategy Assignment

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Strategy Framework for a fashion E commerce site to evolve social marketing and objectives for each social media

Published in: Marketing, Design, Technology
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Social Media Marketing Strategy Assignment

  1. 1. Submitted by: SARABJEET KAUR (19059)
  2. 2. Online fashion community = Content + community + commerce latest trends, fashion styling – daily wear, occasion wear etc fashion designers, stylists, fashion bloggers and fashion enthusiastic ability to shop the product at same point
  3. 3. Target customers Individualistic expressionists: People (15 – 45 yrs age group) who have a unique taste and want to express their individuality and at the same time learn from others and celebrate their differences. These are not designers but people who are inclined towards fashion by taste. Inspiration Seekers: Regular people initially from 15-30 yrs age group who are looking for inspiration from real people like themselves and also from designers.
  4. 4. Platforms to be used facebook twitter blogs pinterest
  5. 5. Fashion page o A fan page extension to the website o Main objectives:  to attract new audience  to engage the current customer base  to direct traffic to website Core strategy:toengageaudience
  6. 6. content o Daily trends update o Upcoming Season fashion tips daily o Latest addition to store collection o Celebrity style Pick Alternate day o Featured Blogger portfolio from website o Pick of the week from photos uploaded by users weekly o Featured Designer portfolio o Lucky winner from the user base for discount coupons to be reimburse at online store Monthly Tone: Peppy&Chic
  7. 7. trend page o A trendy updation platform extension to the website o Main objectives:  to attract new audience  to direct traffic to website Core strategy:tomake fashiontrend
  8. 8. content o Daily trends update o Upcoming Season fashion tips o Cheeky one liners on twitter trending topics daily o Latest addition to store collection o Celebrity style Pick o Retweeting users uploaded bought styles Alternateday o Featured Blogger portfolio from website o fashion mania – tweet a question weekly o Featured Designer portfolio o Awarding most tweeted user of the month Monthly Tone: cheeky&informal
  9. 9. Visual page o A Visual library extension to the website o Main objectives:  to attract new audience  to engage and aspire the current customer base  to direct traffic to website Core strategy:to aspire audience
  10. 10. content o Designers specific - Aspirational o Interesting collections o Seasonal trends Mood Board o Interesting DIY for apparel & accessories boards Tone: stylish&amateur
  11. 11. style diary o An experience narrative extension to the website o Main objectives: to engage the current customer base  to aspire upcoming self made fashion artist  to direct traffic to website Core strategy:toamuseaudience
  12. 12. content o Budding Designer Showcase o Making of a collection – series writing o Smart outfits – Customer’s Choice weekly o Life @ Design Studio o Smart Shopping/usage articles Monthly Tone: experimental&informal

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