Leo Burnett

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Leo Burnett

  1. 1. + Leo Burnett Leo By Sara Day Burnett Principles of Advertising Monday, June 8, 2009
  2. 2. + History  1935: Leo opens first office in Chicago  1949: gains Kellogg’s account  1950: Tony the Tiger introduced  1955: Marlboro Man  1957: gains Allstate “good hands” account  1960: Maytag’s “lonely repairman” campaign launched  1963: Toucan Sam introduced  1965: Pillsbury Dough Boy inroduced
  3. 3. + History  1967: Leo Burnett steps down as chairman of the board  1971: Leo Burnett dies  1981: gains McDonald’s account  1988: named Agency of the Year (Advertising Age and Ad Week)  2009 (May 1): named Network of the Year at Art Director’s Club Gala
  4. 4. + Services Offered  Brand Navigation  “cross-channel contact strategies that enrich marketing programs”  ARC Lite  Database that “manages all consumer touch points during the relationship marketing process”  Research, Experience Planning, Targeting  Through “exploring the insights and behaviors of people”  Event Management
  5. 5. + “ If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed ” naturally, without screaming or without tricks. -Leo Burnett
  6. 6. 2005 1991 1979 1949 1957 1971 1981
  7. 7. 2004
  8. 8. 2009
  9. 9. + Commercials  International: McDonald’s  International: McDonald’s  1989: United  International: Polisan Paint

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