I created this presentation for entrepreneurs who need online tools to make their ideas happen (I gave it earlier this year at the Professional Women's Association in Milan).
The presentation "Tools for Entrepreneurs: Create. Collaborate. Communicate." started out as a way to explain very technical things to non-technical people, but I quickly realized that most people when approaching technology get intimidated by the "What's DNS? Do I need a dedicated server?" kind of questions and therefore feel they can't understand technology.
I feel that this technology intimidation is really due to the fact that they don't really own their idea, and better understanding it will guide any decisions they have to make with their idea moving forward.
So I focus on how to further refine your idea so you can move it forward, even with help, by having a better mastery over what you need and what your users need. I also cover some techniques and tools for collaborating with developers, external consultants, and other remote workers. Then, I briefly touch on communication strategies online and how your site won't be the only place communication happens but it should be the digital hub with the most useful and authoritative information about your company, and how you can develop a communication strategy that spans several types of networks.
The appendix includes some open source software alternatives for growing a business on a bootstrap budget.