Unilever - SAP Forum 2013

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Unilever - SAP Forum 2013

  1. 1. SAP ROLL OUT: From İstanbul to the World Murat Kıncak, Landscape Director ERP COE
  2. 2. AGENDA Introduction & Unilever U2K2 Project Success with SAP Services Business Driven ERP Strategy
  3. 3. BIG GLOBAL BRANDS Touching 2 billion people everyday
  4. 4. 4 UNILEVER BALANCED SCALE ACROSS GEOGRAPHIES D&E 57% Sales D 43% Sales
  5. 5. Balanced scale across categories
  6. 6. Homecare Savoury, Dressings & Spreads Ice Cream & Beverages Personal Care STRONG CATEGORY POSITIONS
  7. 7. 1600 400 Before PtG Path to Growth Portfolio change and brand focus Restructuring and savings Increase operating margin 2000 - 2004 Conglomerate Pre 2000 One Unilever 2005 - 2011 Country/ Category Matrix 2005 One Unilever 2007 / MCO 2008 4 Categories / 8 Clusters UNILEVER’S STRATEGIC JOURNEY
  8. 8. 8 UNILEVER COMPASS STRATEGY
  9. 9. AGENDA (Con’t) Introduction & Unilever U2K2 Project Success with SAP Services Business Driven ERP Strategy
  10. 10. 10 We will ...shift our focus to growth initiatives and business transformation in response to business strategy Where we were Where we aspired to be Multiple systems deployed at different countries with many in-flight initiatives Unilever IT Mission To accomplish our mission, we had to change from as-is to build a harmonized system that is able to drive future growth U2K2 Common Business Processes Standard Information Systems Standard Master Data We will deliver simpler, more cost effective IT solutions... rooted in a standards driven approach to architecture, key technologies Simplification and Convergence As-is ERP across countries and Unilever IT mission in 2006
  11. 11. 2005 2006 2007 2008 2009-12 U2 Unity1 IT Strategy U2 Design SA Go-Live Exploratory K2 Feasibility K2 Design Regional AA SC One Supply Chain K2 U2K2 HISTORY LINE REGION WIDE BUSINESS RUNS ON INTEGRATED SINGLE ERP 24/7 One Supply Chain
  12. 12. ECC BI & BIA SolMan PI MDM SNC SAP COMPONENTS OF U2K2 LANDSCAPE SAP Products that are in being used for U2K2 Landscape EhP4 EhP5 EhP6 SAP ERP 6.0 Landscape SCM
  13. 13. Unity Retrofit South Africa Thailand Indonesia China Taiwan Hong Kong Japan Malaysia Singapore Australia New Zealand Vietnam Egypt Morocco Tunisia Algeria Pakistan Bangladesh S. Korea UAPL Philippines Our Plan What we have achieved is more than plan FullValueChaindesign OneSC Faster roll-out than plan Change In Business Model Additional initiatives Jigsaw SaraLee In Marko Israel Ice Cream SNC GRC BPM Life After U2K2 ARIS Additional geographies Kenya Ghana Nigeria CDI Zimbabwe Mozambique Zambia Uganda Malawi Russia Ukraine Belarus Unity Retrofit South Africa Thailand Indonesia China Taiwan Hong Kong Japan Malaysia Singapore Australia New Zealand Vietnam Egypt Morocco Tunisia Algeria Pakistan Bangladesh S. Korea India Philippines The scope has increased We remain on time & in budget with no business disruption
  14. 14. U2K2 CHALLANGES; TIME ZONE, LANGUAGES... BUSINESS RUNS ON ERP 24/7
  15. 15. Malaysia / Singapore Indonesia Thailand UAPLSouth Africa JapanTurkey Arabia Israel China, Tai wan, Hon g Kong Australia, New Zealand Vietnam Mashreq/ Maghreb Philippines Pakistan, Ba ngladesh Central Africa RUB 40+ countries in 13 different time zones collaborating in virtual teams across Unilever’s AAR region Leverage Success ,Accelerate Delivery from Turkey ~ 200 Consultants working from Istanbul played critical role in delivering U2K2
  16. 16. U2K2 SCALE AND RESILIENCE BUSINESS RUNS ON ERP 24/7 110m Sales Order lines p.a 25m Purchase Order lines p.a 150+ Factories 208m Invoice Lines p.a 110k+ Stock Keeping Units 250+ Warehouses Connected €18bn Revenue Supported 40+ Business Units Supported 18,000 Business Users of ERP System
  17. 17. 17 R3: Thailand 3 R4: Japan, Malaysia/SG 4 R1: South Africa Retrofit (Turkey, Israel, Arabia, South Africa)i iiUpgrade R2: Indonesia 4R3: Singapore UAPL 3 R5: China Group, ANZ 5 July’10 Jan’11 Aug’1 1 CA: Apr’12 Full scope: ANZ Full scope: JP, MY/SG Oct’12 R6: Ms/ Mg, VN 6 R8: CA, India (HUL Intg) 8 R7: PK/BG, PH 7 R9: RUB 9 2007 Q1 Q2 Q3 Q4 2008 Q1 Q2 Q3 Q4 2009 Q1 Q2 Q3 Q4 2010 Q1 Q2 Q3 Q4 2011 Q1 Q2 Q3 Q4 2012 Q1 Q2 Q3 Q4 2013 Q1 Q2 Q3 Q4 5 Retrofit Activities (R1, R2, R3, R4, R5, R6) HUL Oct’11, Jan’ 12 Upgrade High Level Programme Overview ...
  18. 18. We have been recognized by internal and external customers throughout the project Customer comments on U2K2 success “Compliments must be given to your teams involved on a well deployed execution " David Pawson, Wholesale Merchandise Manager, Foodstuffs Sth Island NZ. “good result, thanks, well managed” Peter McNamara, Senior Business Manager Grocery 1, Woolworths Ltd “little if any disruption was noticed by our business during this period” David Pawson, Wholesale Merchandise Manager, Foodstuffs Sth Island NZ.
  19. 19. Project Delivery From Istanbul and Singapore Hubs
  20. 20. Leverage Success ,Accelerate Delivery from Turkey ~ 200 Consultants working from Istanbul played critical role in delivering U2K2 SAP Application & Infrastructure Architecture Design Authority, Technical Change Management Customizing and Configuration for all SAP systems Abap Development for all systems in U2K2 landscape BI & BI Accelerator Modelling, Monitoring and Reporting Cutover, Go live & PGLS Performance Management & Continuous Improvement
  21. 21. Critical Success Factors Strategy Business Engagement and Sponsorship Strong Governance Methodology Collaboration with SAP Adherence to Timeline & Milestones Commitment and Can Do Attitude Winning Culture Strong Team Change Management Communications Expect the Unexpected
  22. 22. AGENDA (Con’t) Introduction & Unilever U2K2 Project Success with SAP Services Business Driven ERP Strategy
  23. 23. History of Collaboration “Unilever Turkey & SAP” Towards 20 years of partnership SAP R3 V2.2 went live in Unilever as 2nd SAP go live in Turkey SAP R3 V3.0 Wall to wall for all Unilever Turkey Unity succesfully completed Unity Starts Arabia, Israel, Turkey Completion of U2K2 Programme after deployment to over 40 countries 1995 1998 2002 2005 2007 2013 U2K2 Journey Starts Here Technical Quality Manager (TQM) assignment for U2K2 Programme
  24. 24. Technical Quality Manager (TQM) Support experts Expertise on demand Developers Consultants Engineering Architect (EA) ISSUES SOLUTIONS SAP AGS: Global organization with 6,000+ employees in 54 countries backed up by more than 15,000+ developers CLOSE & EFFECTIVE COLLABORATION WITH SAP SAP AGS & Max Attention model at Unilever U2K2 Global Back Office Assistance to embedded support team. Provides functional and technical expertise for resolution. For critical incident 7x24h support Embedded Support Team at Unilever Issue analysis, tracking, and resolution Facilitate real-time team-up with back office Executive reporting and review meetings. Truly global team EA from Germany TQMs from Ireland, Germany, India
  25. 25. CLOSE & EFFECTIVE COLLABORATION WITH SAP SAP AGS & Max Attention services provided for Unilever “The support from SAP AGS helped & secured the success of U2K2 implementation.”SAP AGS help at Plan: We had many questions around solution sizing, options as well as current known application limits. As a result of the excellent workshops delivered, we could provide crystal clear statements to the Unilever business that then aligned the requirements with possibilities similarly some of our assumptions were validated for a healthy and scalable solution. SAP AGS help at Build: Supply Chain Management-Expert on Demand helped us for implementation of SAP Supply Network Planning. Several questions with regards to SNP optimizer settings and operations were solved in a timely matter and we enjoyed seamless integration of the Project team, SAP engineers and SAP developers. SAP AGS help GL-phase: We were very appreciative of the attention during GL phases by onsite experts. This helped reduce the overall processing time of the priority issues and helped with coordinating of the activities between parties in a timely and professional matter. Without continued attention for resolving some priority issues that threatened our GL plan, we would have needed to re-plan some activities to compensate the time lost that would lead significant additional costs. SAP AGS help at Run: SAP provided a quick response and efficient solution for a serious performance issue we were having with 4 BAPIs in SCM Solution. Within 2 weeks 4 standard SAP Notes are released that are all positively tested. After the solution was implemented, the corresponding programs run significantly faster that saves us few hours during peak hours. 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Ju12 Sep12 Dec12 DatabaseSize(GB) Expected DB size (no activities) Expected size by utilizing typical opt. Potential ~ 400 GB Continuous improvements saved several millions of secs CPU and DB time SAP helped us recognize and eliminate unused custom code SAP delivers services and provide best practices for data volume management
  26. 26. Landscape Optimisation Functional Improvements Technical Performance Optimization services(s) Business Process Performance Optimization service(s) Preventive Services, Healt h checks Recommendation & Review (Downtime Optimization) Data Volume Management Intensive Care On Site Support help land projects safely Hana CO-PA Accelerator On Site BPM MDM, SCM SNC Process Review Review and optimize E2E Process New Patches and Releases 7/24 emergency handling by AGS Intensive care MAX ATTENTION FOR UNILEVER SAP AGS & Max Attention services provided for Unilever Scalability & Sizing workshops Roll Out, Upgrade on time & Run SAP like a factory SAP APO Process Optimization Localization Roll Out Implementation & Technical Upgrade Innovation BAU Support Final Result Prototyping and Experts on Demand
  27. 27. AGENDA (Con’t) Introduction & Unilever U2K2 Project Details & Deliverables Success with SAP Services Business Driven ERP Strategy
  28. 28. Unilever’s journey with SAP 1 Desktop 100,000 Users 4 Transaction Systems (SAP) managed as 1 Core Systems 1 HR 1 Digital 1 Information 1 Collaboration 4,000 Sites From more than 200 Local ERP Systems & Processes
  29. 29. THE HEART OF OUR VALUE CHAIN ALL TRANSACTIONS FLOW THROUGH ERP BUSINESS INTELLIGENCE PLANNING DATA SHARED SERVICES MARKETS MANUFACTURER RETAILERSUPPLIERS DISTRIBUTOR SHOPPER Systems CONVERGED FROM 200+ SYSTEMS TO 4 MANUFACTURER RETAILERSUPPLIERS DISTRIBUTOR SHOPPER
  30. 30. 4 SYSTEMS But…our Business has become more global We need to further harmonize DEVELOP 4X
  31. 31. Reduce complexity and manage four systems as One To meet local needs and run our business globally FOR SCALE, RESILIENCE & SPEED
  32. 32. THANK YOU

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