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SAP FORUM İSTANBUL 2016 - PERAKENDE SEKTÖRÜNÜ DÖNÜŞTÜREN DİJİTAL TRENDLER

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Dijital dönüşüm sektörleri dönüştürürken,
müşteri beklentileri de bu dönüşüm ile birlikte
farklılaşıyor. Böyle bir ortamda perakendenin
gerçek dijital liderleri, fırsatları en efektif şekilde
değerlendirirken, müşterilerine de en etkili
kanallar ile dokunabilmeyi başarıyor. Endüstriler
arasındaki sınırların ortadan kalktığı yeni
perakende dünyası trendlerini SAP EMEA Bölgesi
Perakende Sektörü Başkan Yardımcısı Klaus
Boeckle’den dinlemeye davetlisiniz.

Published in: Technology
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SAP FORUM İSTANBUL 2016 - PERAKENDE SEKTÖRÜNÜ DÖNÜŞTÜREN DİJİTAL TRENDLER

  1. 1. SAP FORUM İSTANBUL Reimagine Business for the Digital Economy PERAKENDE SEKTÖRÜNÜ DÖNÜŞTÜREN DİJİTAL TRENDLER Konuşmacı Adı : Klaus Boeckle Firma Adı : SAP
  2. 2. SAP Forum istanbul Reimagine Business for the Digital Economy Klaus Boeckle Vice President, EMEA Consumer Industries, SAP
  3. 3. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 5Public Who would you rather be? Hiding from change isn’t an option Following the crowd isn’t the answer Become adaptable, agile, fast moving, hyper aware
  4. 4. Ready to bike !
  5. 5. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Public Digital changes everything CompetitionConsumers The way you do business
  6. 6. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 8Public Digital creates new opportunities
  7. 7. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 9Public Time to reimagine your business
  8. 8. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Public Shopper engagement Reimagine
  9. 9. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 11Public Reimagine Shopper engagement Retail processes
  10. 10. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 12Public Reimagine Shopper engagement Retail processes Business models $
  11. 11. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 13Public What’s in the way?
  12. 12. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 14Public Complexity
  13. 13. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 15Public Complexity Money
  14. 14. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 16Public Complexity Money Data
  15. 15. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 17Public Supplier collaboration Business networks Assets and the Internet of Things SAP HANA Cloud Platform Digital core SAP HANA platform Customer experience Omnichannel SAP Cloud for Customer solution Workforce engagement
  16. 16. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 18Public Running shoe sensor calls for replacement Predict optimum reorder point Fulfill the order and manage logistics Send promotion Customer receives smart cross-over offers Customer pays Send items for pickup/delivery Source additional items Send points for future purchases and register new equipment Determine product recommendations Customer orders
  17. 17. © 2016 SAP SE or an SAP affiliate company. All rights reserved. 19Public Running shoe sensor calls for replacement Predict optimum reorder point Fulfill the order and manage logistics Send promotion Customer receives smart cross-over offers Customer pays Send items for pickup/delivery Source additional items Send points for future purchases and register new equipment Determine product recommendations Customer orders
  18. 18. Shopper engagement Retail processes Business models $ Seize the digital advantage now
  19. 19. Headquarters London Industry Retail Products and Services C4C/CEC & HCP Employees 11,000 Total Assets £2.5bn revenue Web Site www.burberry.com Overview: Top Customer Objectives  Burberry is an industry leader when it comes to digital and their brand image and market position is driven by early digital adoption.  This next part of their digital journey was to revamp their customer excellence initiative across all touch points – online, in-store, call center, everywhere SAP Solution  C4C - Sales and Services  HCP  Hybris Marketing  JAM Benefits derived by the customer / How the product is being used  Single View of Customer regardless of channel  Ability to provide first class, personalized and luxury service to all clients  Ability to quickly stand up new digital consumer focused applications without disrupting their business SAP Key Differentiators  Partnership announcement with Apple couldn’t have come at a more perfect time – our partner Keytree will be utilizing the Software Development Kit (SDK) to develop Burberry’s in-store customer service app.  Functional capability and vision for the future. For example, Burberry wants to create an in-store app that would allow their sales teams to service customers more efficiently and ultimately enhance the end-customer experience Burberry
  20. 20. Retail. Digital. Infinite opportunity.

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