PTA
Personal Travel Agent

Top 10 airlines ancillary
revenue
$8.4B
2008
$26B
2016
http://www.travelweekly.co.uk/articles/62444/airlines-see-ancillary-revenues-jump

Problem

Problem
• Airlines can only use direct channels (website +
mobile app)

Problem
• Airlines can only use direct channels (website +
mobile app)
• Limited number of touch-points

Problem
• Airlines can only use direct channels (website +
mobile app)
• Limited number of touch-points
• Lack of context and personalization

NDC is perfect for
ancillaries

PTA
Ancillaries purchaseShop and Order

Why Chat-bots
• Can be easily customized for any airline
• 1B MAU at Facebook Messenger
Perfect for end-customers
• 3M DAU at Slack
Perfect for teams

Customer journey
1. Book a ticket
2. Prepare for the flight
3. Find out about available ancillaries
4. Purchase ancillaries
5. Experience the airport
6. Check flight status
7. Fly, Arrive

Customer journey
1. Book a ticket
2. Prepare for the flight
3. Find out about available ancillaries
4. Purchase ancillaries
5. Experience the airport
6. Check flight status
7. Fly, Arrive

App in the Air

0
500000
1000000
1500000
2000000
Q1, '13 Q3, '13 Q1, '14 Q3, '14 Q1, '15 Q3, '15 Q1, '16
Install base MAU 6MAU
we are winning attention

and learning about users
0
2000000
4000000
6000000
8000000
Q1, 2013 Q3, 2013 Q1, 2014 Q3, 2014 Q1, 2015 Q3, 2015 Q1, 2016

PTA App in the Air
+
Unique combination

Customer journey
1. Book a ticket
2. Prepare for the flight
3. Find out about available ancillaries
4. Purchase ancillaries
5. Experience the airport
6. Check flight status
7. Fly, Arrive

Customer journey
1. Book a ticket
2. Prepare for the flight
3. Find out about available ancillaries
4. Purchase ancillaries
5. Experience the airport
6. Check flight status
7. Fly, Arrive

DEMO

Summary
• The future of ancillaries is NDC
• PTA is the unique white-label solution for airlines
• Customer journey is completely covered
• We have a great team and audience to run in
production