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Business insider Social Media Analytics Presentation: @sapountzis lessons from SAP

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Business insider Social Media Analytics Presentation: @sapountzis lessons from SAP

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Presentation describing SAP's journey in social media analytics. Given at Business Insider's Social Media Analytics conference on November 1, 2011 in New York
http://www.businessinsider.com/category/social-media-analytics-2011

Presentation describing SAP's journey in social media analytics. Given at Business Insider's Social Media Analytics conference on November 1, 2011 in New York
http://www.businessinsider.com/category/social-media-analytics-2011

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Business insider Social Media Analytics Presentation: @sapountzis lessons from SAP

  1. 1. Social Media Analytics: Lessons from B2B Ted Sapountzis, Vice President Social Media Audience Marketing @sapountzis
  2. 2. Who Is SAP? 170K customers across 25 industries and 120 countries 2.5M members in the SAP Community Network © 2011 SAP AG. All rights reserved. 2
  3. 3. Measuring Success In Social Media What have we learned? Differentiate, but be consistent 1 Don’t try to outsmart yourself 2 Invest wisely 3 © 2011 SAP AG. All rights reserved. 3
  4. 4. Differentiate, But Be Consistent 1 Three key dimensions to keep in mind Sentiment Comments Repeat Reach visitors Engage Stage Take Action Advocate & Share Channel Use Case © 2011 SAP AG. All rights reserved. 4
  5. 5. Don’t Try To Outsmart Yourself 2 Less is more Vs. © 2011 SAP AG. All rights reserved. 5
  6. 6. Invest Wisely 3 Four things to keep in mind Think use cases, not tools Don’t be afraid to experiment Pick partners wisely, one size does not fit all OK to outsource, but build plan to in-source © 2011 SAP AG. All rights reserved. 6

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