Guerrilla Marketing

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Get ready to achieve unexpected and unconventional results with Guerrilla Campaigns.

•You can harness maximum impact with the GM. Why?
Because your target audience is easily able to relate to your campaign and that’s where you hit the JACKPOT.

Guerrilla Marketing is all about communicating a strong brand message to the audience

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Guerrilla Marketing

  1. 1. Is Guerrilla Marketing ? Guerrilla Marketing is all about communicating a strong brand message to the audience and connecting with them in a very compelling way.
  2. 2. Why, I recommend Guerrilla Marketing to all Marketing Fashionista ? • Get ready to achieve unexpected and unconventional results with Guerrilla Campaigns. • You can harness maximum impact with the GM. Why? Because your target audience is easily able to relate to your campaign and that’s where you hit the JACKPOT.
  3. 3. • Increases brand awareness. • Consumer can easily recall your services. • Through campaign you interact with the consumer and he can relate with you. • Adding a person touch as your direct interaction is with the consumers. • Low cost
  4. 4. Tactics for creating a- • Give as many FREE SAMPLES. • On Street Demos • Graffiti • Flash Mob at right place!
  5. 5. Special techniques for starting a G- Campaign if you are in a Fashion Industry
  6. 6. Bagvertising
  7. 7. Busvertising
  8. 8. Flier Swaps
  9. 9. Long lines
  10. 10. Contests
  11. 11. Pop Up Clothing Store
  12. 12. Guerrilla campaign run in Fashion Industry in Amsterdam Fashion Week, 2011. Check out this video. http://www.youtube.com/watch?v=f1lJxbX 04lE&feature=player_embedded
  13. 13. Some of my favorite
  14. 14. Please share it with your friends, if you found it useful.

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