As businesses struggle to provide fresh, personalized, and meaningful content to consumers, VR and AR provide brands with ways to differentiate their offerings and stay ahead of competition. Our recent global survey measured consumer familiarity with, interest in, and adoption of VR and AR technologies. It then discusses how companies can experiment with these emerging technologies to build affinity, deepen customer relationships, and transform strategies and experiences – both now and in the long-term. What do you and your customers think about VR and AR? Flip through the slides above and then visit sapientnitro.com/insights for the full report (along with many others).